9. Jim and Dave are 2 good buds. They go
out 3 times. They like to party..They
want to know what places are
happening each night they raise hell
On one side…
THE NIGELBENTLEY PROJECT
10. Jim and Dave are 2 good buds. They go
out 3 times. They like to party..They
want to know what places are
happening each night they raise hell
Amy is a script reader at CAA. She
loves watching movies. Sometimes
4 times a week. She hates Rodger
& Ebert.
On one side…
THE NIGELBENTLEY PROJECT
11. Jim and Dave are 2 good buds. They go
out 3 times. They like to party..They
want to know what places are
happening each night they raise hell
Amy is a script reader at CAA. She
loves watching movies. Sometimes
4 times a week. She hates Rodger
& Ebert.
On one side…
Mike loves music. He is always
going to shows to discover new
bands. They call him “with the band
Mike”
THE NIGELBENTLEY PROJECT
12. Jim and Dave are 2 good buds. They go
out 3 times. They like to party.They want
to know what places are happening
each night they raise hell
Amy is a script reader at CAA. She
loves watching movies. Sometimes
4 times a week. She hates Rodger
& Ebert.
On one side…
Mike loves music. He is always
going to shows to discover new
bands. They call him “with the band
Mike”
Craig and all 20 of his high school buddies
play Grand theft Auto against each other all
day. They all ant to know how good the
next edition of GTA really is
THE NIGELBENTLEY PROJECT
14. Danny is a nightlife promoter. He knows
what’s happening and he wants people
to know what’s happening.
On the other side…
THE NIGELBENTLEY PROJECT
15. Danny is a nightlife promoter. He knows
what’s happening and he wants people
to know what’s happening.
Nancy loves talking about
movies. Loves it. As soon as
she watches a movie she’ll let
you know
On the other side…
THE NIGELBENTLEY PROJECT
16. Danny is a nightlife promoter. He knows
what’s happening and he wants people
to know what’s happening.
Nancy loves talking about
movies. Loves it. As soon as
she watches a movie she’ll let
you know
On the other side…
Brandon’s a XBOX maniac. And
he let’s you know it. His score
speaks for himself.
THE NIGELBENTLEY PROJECT
17. WHATS HOT RIGHT NOW?
Current Options
1. City Search
• CitySearch is the premier destination CitySearch determines
for researching a metropolitans venues
what hot right now by
• CitySearch is really just an online including a widget on the
magazine with basic information on main page called the
local venues “Top Searches of the
day” tab.
• It is the 60th most visited site in
America
• Monthly page views: $64 million
• Annual Revenue: $230 million
THE NIGELBENTLEY PROJECT
18. WHATS HOT RIGHT NOW?
Current Options
2. Myspace
• Myspace is the internet’s largest social Hype and buzz are slowly
network
built on Myspace in the
• MyspaceMusic, MySspaceTV and traditional way.
profile pages are used by the
community to research what is hot.
User have a spend a long time locating
what is hot
• It is the 12th most visited site in
America
• Monthly uniques: 45 million
• Annual Revenue: $500 million
THE NIGELBENTLEY PROJECT
19. WHATS HOT RIGHT NOW?
Current Options
3. Yelp
• Yelp is a city guide that taps into the Users have to research
community’s voice and reveals current
reviews to discover
insights on local businesses and
services what’s hot and most
reviews do not change
• Yelp does an excellent job of with time
harnessing user generated content to
power their reviews and
recommendations of what’s recently
hot
• It is the 556th most visited site in
America
• Monthly uniques: 3.5 million
• Annual Revenue: $100 million
THE NIGELBENTLEY PROJECT
20. WHATS HOT RIGHT NOW?
Current Options
4. Buzznet
• Buzznet is a social community of users Users have to spend time
dedicated to creating content around
researching content and
pop culture and buzz
analyzing what’s good in
• Users create editorial content around order to determine
buzzworthy topics from music to culture what’s hot
but the model doesn’t parlay well into
determining whats hot right now
• It is the 872th most visited site in
America
• Monthly uniques: 2.2 million
• Total VC investment: $40 million
THE NIGELBENTLEY PROJECT
21. WHATS HOT RIGHT NOW?
Current Options
5. Yahoo! Buzz
• Yahoo! Buzz collects the most popular Analytics around Yahoo
content on Yahoo and provides it to the
content. Yahoo!Buzz tells
user in an engaging way
users what other uses
• Yahoo Buzz is focused on content are reading and clicking
through. Stories only
• It is the 5303th most visited site in
America
• Monthly uniques: 3.9 million
• Annual Revenue: $100 million
THE NIGELBENTLEY PROJECT
22. What’s hot? Compare Options :-(
City Search Yelp Myspace
• Top searches of the day • Read Non temporal user • Scouring other user
reviews profiles
Buzznet Yahoo! Buzz ? The Answer ?
• Read Blog based user • Analytics around Yahoo! • The answer??
articles on current topics user content consumption
behaviour
THE NIGELBENTLEY PROJECT
26. HLZYEAH (hellz•yeah!) is the internet’s
first user driven real time trendsetting
engine. Usage: 1) Become a fierce
trendsetter. 2) Always be in the know.
THE NIGELBENTLEY PROJECT
27. It’s about You,
Our Mission The People,
The Consumer.
• You decide what’s HOT in real time.
• Put the power of decision making back in the
hands of The People.
• The Consumer sets the trend. Not the
supplier or the advertiser or the celebrity.
THE NIGELBENTLEY PROJECT
28. How It Works
1. Become A Fierce Trendsetter
• You decide what’s hot right now
and people take notice
It’s about what’s
HOT at that
2. Be In The Know exact MOMENT.
• You search for anything from nightclubs to
movies to games to music and instantly find
out what’s hot in your area right now
THE NIGELBENTLEY PROJECT
29. What if…
Done Deal.
IT’S NOT HYPOTHETICAL. IT’S ABOUT YOU, ABOUT
WHAT’S HOT AT YOUR FINGERTIPS IN REAL TIME.
THE NIGELBENTLEY PROJECT
30. What is HlzYeah? ;-)
IT’S TRENDSETTING ENGINE THAT CALCULATES
HYPE IN REAL TIME FOR ANYTHING
IT’S A LOCAL SEARCH SERVICE THAT TELLS YOU
WHATS GOOD IN RIGHT IN YOUR AREA RIGHT NOW
IT’S FUTURE OF THE WEB. A LIVING, BREATHING,
ORGANICALLY EVOLVING ENTITY THAT CHANGES AT
THE SPEED OF LIFE
THE NIGELBENTLEY PROJECT
31. What is HlzYeah? ;-)
Trendsetting engine that calculates
hype in real time for any category
imaginable.
Music
Venues
Game
You name it. .
THE NIGELBENTLEY PROJECT
32. What is HlzYeah? ;-)
Local search engine that
let’s you know whats good
in your area right now
THE NIGELBENTLEY PROJECT
33. What is HlzYeah? ;-)
The Future Of The Web.
A LIVING, BREATHING,
ORANICALLY EVOLVING
ORGANISM that moves at
THE SPEED OF LIFE
THE NIGELBENTLEY PROJECT
34. HlzYeah ;-)
You make the choice.
We’ll handle the broadcast.
Everyone needs to know.
THE NIGELBENTLEY PROJECT
35. The Technology
HLZYEAH is built on an enterprise .NET architecture by some of America’s best
engineers who have honed their skills developing some of America’s most
recognizable internet brands.
THE NIGELBENTLEY PROJECT
36. The Technology
HLZYEAH has been designed to scale and respond to the
multi millions of users it was eventually be powering.
.NET is the fastest growing chosen architecture for building
Internet businesses.
Some of the biggest websites in the world have been
Architected with .NET as the chosen framework
THE NIGELBENTLEY PROJECT
37. Features
• User will be able to use the service to create
WEB SERVICE buzz and locate buzz
• Users will have their own repositories to store
buzz
• We anticipate users will primarily use the WAP
WAP SERVICE service which contains the full set of WEB
service features to locate, create and store buzz
WIDGETS • HLZYeah.com will create highly customizable
widgets which can be inserted anywhere web
browsers work. These widgets will be able to
deliver buzz in different categories
FACEBOOK/ • Facebook and iphone HLZYeah.com apps will
IPHONE allow users to utilize the/interact with the full
feature set from within those environments
THE NIGELBENTLEY PROJECT
38. Phase 1 Revenue
Traditional Advertising.
In general, the income per
thousand page views (CPM)
can range from $1-$50 for
most websites.
Search, travel and local
search seem to generate high
CPM.
THE NIGELBENTLEY PROJECT
39. Phase 1 Revenue
CitySearch eCPM is approximated to be $45 /
CPM! HLZYEAH.com will assuming an aggressive
CPM of $30 in Year 1 by targeting local businesses
to provide highly contextual ads.
HLZYEAH.com plans on reaching a user base of 1
million users by the 18th month. Assuming a VERY
LOW 5 page views per user that’s 2 million dollars
yearly revenue after 1 & 1/2 years
THE NIGELBENTLEY PROJECT
40. Phase 1 Revenue
• HLZYEAH.com CUTOMIZABLE
EMBEDDABLE WIDGET will be able to
be embedded in any blog or internet
page driving up page views and
advertising
• HLZYEAH.com WAP site contain
contextual advertising information while
increasing page views
• HLZYEAH.com FACEBOOK AND
IPHONE sites will allow yet another
point of entry to provide highly
contextual ad’s that make sense while
rapidly increasing daily page views
THE NIGELBENTLEY PROJECT
41. Phase 1 Revenue/Marketing
Strategic Partnerships & Licensing.
Licensing HLZYeah.com engine, real time data and community
to power partners ratings, recommendations & reviews
• MSN CityGuides Local presence very weak.
HLZYeah built on same technologies (.NET)
• YellowPages Already in talks with to revive stagnant
rating and reviews functionality
• CitySearch Citysearch wants real time ratings right? ;)
• Myspace Embeddable “whats hot now” widgets on profile pages
• Buzz Blogs Internet blogs and magazines focused on covering hype
around HLZYeah categories (Nightclubs, music, games, movies)
THE NIGELBENTLEY PROJECT
42. Phase 2 Revenue
Trend Reporting
Analytics gathered from real time data will be of premier value not
only to local establishments but also entertainment entities
looking to get real time feedback on what they put out. This
information can be used to by companies to improve their
experience
• Why didn’t anyone show up to your restaurant opening
• Why does everyone leave your bar at 8:30pm every night
• What are the peak hours at the hottest club on Friday night
THE NIGELBENTLEY PROJECT
43. Phase 2 Revenue
Targeted Sponsorships
Home page advertising through sponsorships
Local venues sponsoring events
Fortune 500 companies sponsoring ad campaigns
• The HLZYeah demographic spends lavishly on nightlife and
entertainment
• Yelp and Citysearch users are a more educated, fairly wealthy,
slightly more female than male, youthful following.
THE NIGELBENTLEY PROJECT
44. Phase 2 Revenue
Lead Generation
• Products and items on HLZYeah will be to be bought
by clicking through to product online store. HLZYeah
will receive a %age of sale
• HLZYeah will allow users to receive discounts on
various entertainment packages and receive a
percentage of the sale. This service will be enabled
through strategic partnerships
THE NIGELBENTLEY PROJECT
45. Phase 1 Marketing
Search Engine Optimization
• The HLZYeah website will be optimized to get indexed by all search
engines for specific categories.
• HLZYeah world class tech team has deep experience building UI’s
that are fully SEO capable
Viral Onslaught
• PR video distributed amongst all video sharing websites
including break.com, youtube.com, etc
• Localist blogs (laist.com, etc), tech blogs (gigaom.com), events
blogs will used to spread the word
THE NIGELBENTLEY PROJECT
46. Strategic Partnership
• Mutually beneficial partnerships with local entities (e.g. promoters) ,
web businesses (CityGuides), publications (944, TimeOut) and blogs
(laist, Austinist) that influence and follow buzz will be created to
direct traffic back to the HLZYeah.com
• Facebook and iPhone applications of HLZYeah will be used to
increase presence across ATT network and facebook community
Guerrilla Tactics
• Local underground promoters will be used to spread the word
during phase I across venues.
• HLZYeah ground crew will distribute flyers at key city locations
which attract a HLZYeah demographic (e.g. Melrose in L.A.)
THE NIGELBENTLEY PROJECT
47. A good time to invest in social media?
COMPANY FOUNDED SOLD TO AMOUNT
Feb 2005 $1.65B
Aug 2003 $580M
Jul 2005 $850M
Jun 2003 $300M
Jun 2007 $75M
Jun 2001 $200M
THE NIGELBENTLEY PROJECT
48. A good time to invest in social media?
COMPANY FOUNDED VALUATION
Feb 2004 $15B
Jul 2004 $200M
Aug 2005 $500M
Nov 2004 $300M
THE NIGELBENTLEY PROJECT
49. Timeline
• WAP platform launch May 30th 2008
• Website launch July 1st 2008
• Partnerships TBD. Following site launch
• Critical Mass December 30th
• Phase II & Nationwide Expansion Fiscal Q1 2009
THE NIGELBENTLEY PROJECT
50. HlzYeah!!! :-)
The Crew
Fahd Akbar, Co Founder/CEO
Brendon Stepanian, Co Founder/ Chief Architect
Fawad Akbar, Co Founder/CTO
Faran Rasheed, Lead Developer/Director Operations
THE NIGELBENTLEY PROJECT
