Non-traditional Keyword Research Sources
•Download as PPT, PDF•
0 likes•413 views
This document provides guidance on determining what products or services an audience wants and when to sell them. It discusses using keywords to understand problems audiences want solved, things they already buy, and information that can make them smarter. Specific sources are listed where these insights can be found, like forums, social media, and the Wayback Machine. Different types of products like physical, information, and services are outlined. It recommends finding a product to support an existing service or vice versa. Seasonal trends and what competitors offer should also be considered to identify the best timing for sales. The overall message is to understand audiences thoroughly to create appropriately tailored offerings.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Non-traditional Keyword Research Sources
Similar to Non-traditional Keyword Research Sources (20)
Recently uploaded
Recently uploaded (20)
Non-traditional Keyword Research Sources
- 1. Keywords: What is your AUDIENCE ready to purchase? Let’s Explore how you can determine what your Audience wants and needs from You
- 2. What You’ll learn today WHAT can keywords tell us WHERE you figure out what your audience wants. WHEN is the best time to sell products to your audience HOW you can deliver these goods to your customers.
- 3. WHAT can keywords tell us? 1. Solutions to problems “People don’t want drill bits, they want holes” -Mark Hendricks 2. Things they’re already buying 3. Information to make them smarter 4. Community
- 4. Solutions to Problems YahooAnswers.com Twitter.com Forums Facebook Groups and Fan Pages Related Niche Site Comments and FAQ’s
- 6. STUFF they’re already buying • • Café Press • Magazines • Barnes&Noble.com • Clickbank • Download.com
- 8. Magazine headlines are designed to sell magazines. “DESIGNED TO SELL” not browse. . . peruse. . . glance at. . . consider. . .
- 9. STUFF they’re already buying Where can you find out which keywords work? Ezine Articles - Authors Wayback Machine Squeeze Pages YouTube Videos Facebook Fan Pages
- 10. Use the Wayback Machine March 2008 August 2011
- 11. Information to make them SMARTER Twitter Blog Frog Ezine Articles - #views Infographics Twitter Facebook Groups Stumbleupon Bit.ly links
- 12. Infographics
- 13. People will always buy. . . Consumables – Things they buy over and over again like Peanut Butter Collectibles – Repeat buyers of similar or related products/services Toll Booth – Tools necessary to access important information Backend – Add-ons – Value Improvements
- 14. Community and Camaraderie Membership Sites Forums Teleseminars Webinars Classes Masterminds Events Subscriptions
- 15. How can we deliver these goods? 3 types of products 1.Physical Products 2.Information Products 3.Service Products Combinations thereof
- 16. Physical Products Products from Amazon.com CD’s & DVD’s through Kunaki Thumbdrives Posters Printable Manuals Drop Ship or Fulfillment Products
- 17. Information Products E-books, eCourses, Teleseminars, Manuals, Transcripts, Membership sites, .mp3’s, .pdf’s, homestudy course, mini guides, special reports, bulletin subscriptions, webinars, recorded webinars, Video Reviews
- 18. Service Products • 1 on 1 Mentoring • Consulting • Fixed Term Monthly Classes • Progress Review Consulting • Mastermind Groups • Events
- 19. Lesson from NAMS “If you have a product, create a service to support it If you have a service, create a product to support it If you have both, create products that add functionality” -Cindi Dawson
- 20. When can we sell it? Because you just can’t sell everything all the time. “8 year olds aren’t ready for shaving kits” and “ornaments don’t sell in July.”
- 21. Timing is often the key Seasonally Google.com/trends What’s hip? Tutors don’t get hired at the first sign of trouble The graduation principle
- 23. What next? 1. Figure out what your audience is already buying 2. Compare that to the questions they’re asking 3. Find out what your competitors are selling 4. Create some products or sell someone else’s 5. Make sure your message matches your market timing and sophistication
- 24. Figuring out WHAT you can sell THANK YOU! Questions? Comments? Step Up! You’re more than welcome to chat with me here at NAMS too. dan@lettersfromdan.com @danrmorris
- 25. Connect with Me Thank You! Get My Internet Marketing Notes at Lettersfromdan.com Join us at FreeWeeklyMastermind.com