A presentation on Digital PR given at the PRCA careers conference on 1st March 2012. Explaining why we are on the edge of a PR revolution, why we should rip up the PR rulebook and why NOW is the best time to be in PR.

1. DIGITAL PR IN
BLACK AND
WHITE
and a touch of red
@dannywhatmough

2. Hi.

3. Today, I’m going
to tell you why
now is the best
time to be in PR

4. But first...

5. 3 bombshells

6. 1. There is no such
thing as digital PR

7. There is no such thing as digital PR. There is no such
thing as digital PR. There is no such thing as digital
PR. There is no such thing as digital PR. There is no
such thing as digital PR. There is no such thing as
digital PR. There is no such thing as digital PR. There
is no such thing as digital PR. There is no such thing
as digital PR. There is no such thing as digital PR.
There is no such thing as digital PR. There is no such
thing as digital PR. There is no such thing as digital
PR. There is no such thing as digital PR. There is no
such thing as digital PR. There is no such thing as
digital PR. There is no such thing as digital PR. There
is no such thing as digital PR. There is no such thing
as digital PR. There is no such thing as digital PR.
There is no such thing as digital PR. There is no such
thing as digital PR. There is no such thing as digital
PR. There is no such thing as digital PR. There is no

8. There is no such thing as digital PR. There is no such
thing as digital PR. There is no such thing as digital
PR. There is no such thing as digital PR. There is no
such thing as digital PR. There is no such thing as
digital PR. There is no such thing as digital PR. There
is no such thing as digital PR. There is no such thing
as digital PR. There is no such thing as digital PR.
There is no such thing as digital PR. There is no such
thing as digital PR. There is no such thing as digital
PR. There is no such thing as digital PR. There is no
such thing as digital PR. There is no such thing as
digital PR. There is no such thing as digital PR. There
is no such thing as digital PR. There is no such thing
as digital PR. There is no such thing as digital PR.
There is no such thing as digital PR. There is no such
thing as digital PR. There is no such thing as digital
PR. There is no such thing as digital PR. There is no

9. 1982
We were still posting press releases

10. 1992
They were still coming through on FAX machines

11. 2002
Email had arrived. It was a revolution.

12. But the
revolution
is only just
beginning

13. Now is the
best time
to be in PR

14. Why?

15. There is no such thing as digital PR. There is no such
thing as digital PR. There is no such thing as digital
PR. There is no such thing as digital PR. There is no
such thing as digital PR. There is no such thing as
digital PR. There is no such thing as digital PR. There
is no such thing as digital PR. There is no such thing
as digital PR. There is no such thing as digital PR.
There is no such thing as digital PR. There is no such
thing as digital PR. There is no such thing as digital
PR. There is no such thing as digital PR. There is no
such thing as digital PR. There is no such thing as
digital PR. There is no such thing as digital PR. There
is no such thing as digital PR. There is no such thing
as digital PR. There is no such thing as digital PR.
There is no such thing as digital PR. There is no such
thing as digital PR. There is no such thing as digital
PR. There is no such thing as digital PR. There is no

16. Soon...

17. There will be no such
thing as social
media.

18. Everything is digital

19. Everything will be
social

20. This is
good
news for
PR

21. In the olden days
[remember those faxed press releases?]

22. Content SHOUTING!!! Audience

23. Engagement
Content Community

24. Engagement
Content Community

25. 2.
Great
companies don’t
need PR

26. PR is all
about
business

27. To understand PR,
you need to
understand
business

28. As a business......
What sets
you apart?

29. Your
relationship
with your
customers

30. Do you LOVE
them?

31. If you don’t, why
should they
LOVE you?

32. Here’s a
secret...

33. Great companies
do their own PR

34. EVERY.
SINGLE.
DAY.

35. They LOVE their
customers and
their customers
LOVE them back

37. "Some people say,
'Give the customers
what they want.' But
that’s not my
approach. Our job is
to figure out what
they’re going to want
before they do.”

39. “We've been asked by a lot
of people how we've grown
so quickly, and the answer
is actually really simple...
We've aligned the entire
organization around one
mission: to provide the best
customer service possible.
Internally, we call this our
WOW philosophy.”

43. OK, but what
does that mean
for PR?

44. Remember the
faxed press
releases?

45. B

46. B

47. B

48. Companies need
to build direct
relationships
with their
customers

49. ...and PR can
help like never
before

50. 3.
Forget everything
you’ve learned
about PR

51. It’s time to rip up the
rulebook

52. Great PR has
been and is
still about
three things...

53. 1. Influence

54. 2. Reputation

55. 3. Relationships

56. These three things
are more relevant
now
than ever before

57. Now is the
best time
to be in PR

58. Because the
way we do
things CAN
change

59. Content
Communication
Engagement
Measurement

60. How to succeed
in PR in 2012

61. 1. Be creative
way possible]
[in every

62. 2. Network [online and offline]

63. 3. Learn business
[how it ticks]

64. 4. Think [outside the box]

65. 5. Try new
things[without fail]

66. Now is the
best time
to be in PR

67. Thank you
@dannywhatmough
dannyw@emlwildfire.com
This work by Danny Whatmough is licensed under a Creative Commons Attribution 3.0 Unported License.