2. Music Adverts
• There are many different forms of music advertising.
The two main forms of these are: Print media
(posters, magazines, newspapers etc) and Electronic
Media (Internet, TV, Radio etc)
• Advertising is a form of communication in which the
audience are encouraged to take action or to
continue to take action involving the product being
advertised.

3. Types
• The two main types of Music advertising are
the Print Media and Electronic Media.
However other forms of music advertising do
exist.
Print Media Electronic Media
Other Forms

4. Print Media
• Print Media was the way the way advertising
was first introduced. This was in the forms of
newspapers and then posters, followed by
magazines.

5. First music Advert
• The first print music advert on record was
back in the 19th century when music was
advertised in Short Broadsheets which before
the introduction of adverts had just a single
income which came from subscriptions to the
paper. These adverts would usually be about
local piano recitals and other similar concerts.

6. Posters
The print media further developed in 1870 when then
introduction of the ‘Printing Industry’ perfected colour
lithography and made mass production possible.
At this time posters were still advertising such things as live
music performances as recorded music had not yet been
made
When the posters were first ever introduced, many people
said that they were like a huge collision between the two
giant worlds of art and advertising

7. Around this time
• Around this same point in history, Thomas
Edison had just perfected his invention of the
Phonograph and to test it made the first ever
song to be recorded. ‘Mary Had A Little Lamb’.

8. 1880-1890
• Edison’s Phonograph was in large competition
with Chichester Bell’s Graphophone. In this
decade many songs were now being released
and it is believed that posters would have
been put up for records being produced for
both of these new technologies.

9. Ernani
• In 1903 Verdi’s opera ‘Ernani’ was released as
the first 12 inch record on the Monarch record
label. This is one of the first recordings that
we know would have definitely had posters
and other print media to advertise it. We have
many posters of the opera archived but none
of the original recording.

10. Development
• From there on in posters just kept on growing.
The main increase came in the 1970’s when
the first fully established Inkjet printer came
along (following the invention of the PC, and it
coming into large sales figures). This meant
that anyone who owned a computer could
advertise their own music being sold. Which
was now very common with the introduction
of the first cassette tape.

11. Music Magazines
• The first record we have of a music magazine
was originally a paper. In 1926 we saw the
introduction of ‘Melody Maker’. This was the
only paper of this sort, which saw a whole
new range of music advertising. IT would
include, articles, interviews, performance
dates and all similar things about musicians
and bands which was a new form of music
advertising.

12. NME
• In the 50’s, ‘Melody Maker’ saw their first ever
competition in ‘New Musical Express’ which
had more of a youth following, appealing to
people more into Rock and Roll rather than
the Jazz music that ‘Melody Maker’ was aimed
at. By this time we were seeing pictures of the
bands also being printed in these
papers, advertising the bands and artists
further, these were similar to the adverts we
see in music magazines today.

13. Music Magazines
• These continued onto the 80’s when we then saw
the introduction of music magazine ‘The Face’.
This lead the revolution of all music
magazines, with Kerrang being first published in
1981, Q in 1986 and Select which was released
near the end of the decade.
With the large growth of the music
magazines, this meant that print music
advertising was reached a much larger audience
than it ever had been before!

14. Modern Print Music Adverts

15. Electronic Media
• Electronic media wasn’t really introduced until
1921, when we saw the introduction of radio
followed by Internet and TV

16. Radio
• Radio has been going on since the 19th
century, carrying all sorts of signals and
messages, but ‘Voice Over The Air’ Radio (the
radio we know of today) wasn’t introduced
until 1921. This would have been a huge step
forward in music advertising as this would
have tied in with The electrical recordings
were starting to be brought in and radio
would have been used as a way to advertise
things like these.

17. Toll Broadcasting
• In 1922 it was announced that ‘Toll Casting. These
meant that for a set fee, slots of air time would be sold
to advertisers so that they could sell their product to
the listening market. We believe that over this time
period, things such as Electrical Records would have
been being advertised over the radio, along with such
players as Gramophones which were still in high
demand over this period
• The first Toll Broadcast was believed to have been from
the Queensboro Cooperation, selling new Apartment
complex’s

18. Music on Radio
• Music was first introduced into radio around the
30’s. The producers would choose to use certain
clips of music to gain the listeners attention.
• After the phenomenon of radio had died down
along with all the hype of Radio, advertising
ended up decreasing, this meant that the
producers had 5 minute slots or sometimes up to
an hour to fill up on un-purchased air time as
businesses no longer wanted to advertise. To fill
this space, they decided to add music.

19. Addition of Music
• Music being introduced onto the air waves
ended up being a big hit. Artists who were
having their music played as space fillers
realised that their record sales were going up.
This was one of the first real forms of Music
advertising on Radio. Artists would then pay
radio stations to play their music and some
artists would even give radio stations payment
based on comission!

20. Interviews
• Following the large success gained through
music being played on radio, channels decided
to introduce interviews with the artists. These
were introduced roughly around the 60’s and
we have many recordings of interviews with
such bands as ‘The Beatles’. Interviews were
also classed as a form of advertising. The
bands or artist would go on the radio and try
and sell themselves to the listening audience.
This was known as self-advertising.

21. Music Radio
• Since then we have had the introduction of
‘Music Radio’. These are radio stations that are
based solely on music and subjects based
around this. Most of the air time on these
stations will be taken up by songs being
played and sometimes interviews.

22. Station Advertising
• Nowadays we also have advertising based on
the actual radio station. This is when
companies or labels buy there own radio
station or takeover a well known station and
use it to advertise their own label and artists
work. For example, Kerrang radio, owned by
the Bauer Music Group who also own the
Kerrang Magazine. Advertising there whole
music franchise through several different
media formats.

23. TV
• TV has also had a very large impact on the music
industry but not so much historically.
• The first ever TV broadcast was made in 1929 and
was broadcasting 5 days a week by 1930
• When TV was first introduced, advertising was
not used on TV.
• The first advert on US television was in 1941 but
no adverts were released in the UK until 14 years
later when ITV was introduced.

24. Tv Advertising
• When TV advertising came into full swing in
the late 50’s, music was being introduced as
well. The birth of The Beatles in the 60’s took
the TV world by storm. They were all over the
TV and everyone wanted to hear more about
the band. At this time we were also seeing
adverts on TV for new releases from bands
and where the records were being sold.

25. The Beatles
• In the mid 60’s ‘Beatle Mania’ had well and
truly hit the UK, the band were appearing on
TV as much as they possibly could.
However, when they realised they just
couldn’t continue TV work all the time, they
decided to record 10 promotional videos for
their songs so they didn’t have to keep
appearing live to advertise their songs. This is
where the music video was born.

26. The Music Video
• The music video has developed a lot over time
but between the introduction of ‘The Beatles’
and now, it has been one of the biggest and
most effective ways of advertising music on
television. Around 1981, channels were being
introduced solely to air music videos and give
information about up coming bands. Music
channels such as MTV and VH1 were some of
the first to be introduced.

27. Nowadays
• Nowadays there are over 30 channels on just
British TV that are dedicated just to music.
This shows the huge success that the music
video has had on TV and the big impact it has
had on advertising.
• Also to advertise, some singers or bands do
guest shows on these music channels, to gain
fans and get themselves more known in the
public eye.

28. Internet
• The Internet as we know it today was first
launched in 1969, but was barley used accept
for things such as email.

29. News Online
• This was until 1986 when Rick Adams made
internet news groups. This made news over
the internet much easier to read, post and
receive. These were then expanded upon after
the first website was made in 1991. It was at
this time when artists decided that they could
advertise themselves in similar ways.

30. Fan Page
• With the huge incline of the internet in the late
20th century, musicians decided that they were
going to launch a whole new revolution to the
music world, a ‘Fan Page’.
• This would be the artists official page where their
fans would come to check information about
them such as tour dates, pictures and
biographies. This was a whole new level of self
advertising that had been introduced into the
music industry.

31. Adverts Online
• Because the internet was being so frequently
used, when people where registering their
own websites they need to buy domains, and
when they can’t afford to pay for the domain
they turned to advertising. This is also
something the music industry were quick to
react to, getting their names and faces all over
the internet as much as they possibly could.
As the internet grew, the music industry grew
with it.

32. Youtube
• Youtube was launched in 2005. This was a very
important year for the music industry because it
started a whole new era that many had predicted.
Artists had started to post their music videos on
Youtube which thousands of people were viewing for
free daily. By 2011, the effect of this advertising was
becoming very clear with just one artist (Justin Bieber)
getting over 1.4 billion views on 3 of his videos!
• This had become a new way artists could now
advertise their music for free online.

33. Twitter
• In 2011 we saw the major increase in the use of
social network site ‘Twitter’. This is a way in
which artists can sell themselves by talking to
members of the public and ‘Tweeting’ about
what they have been doing which will usually be
things to do with album releases, live
performances or even just to do with their
personal lives. If they are interesting then people
will decided to ‘follow’ them. This is a way they
can also now gain fans. Similar things are also
done on such social network sites as Myspace
and Facebook.

34. Other Forms
• Artists also gain advertising from other means. For
example such musicians as Rihanna have their own
clothing and lingerie lines.
• Artists will release their biographies
• Artists such as Beyonce release perfumes
• Artists will perform in concerts
• They will put their names to products. For
example, Lady Gaga, Dr. Dre and Justin Bieber all have
their own line of ‘Beatz’ headphones all on sale.
• Singers and musicians such as Tulissa and Eminem will
make cameo appearances in movies to boost their
publicity and advertise themselves