You need to grow your email list BEFORE you launch to increase your odds of success. Here are five inexpensive ways to build a pre-launch list of people eager to buy your product when it’s ready.
Read the full post here: http://bit.ly/5listtips
5 Quick and Easy List-Building Tactics for Your Product Launch
1. 5 Quick & Easy
List Building Tactics
To Build Your Pre-Launch Email List
2. Remember… product launches aren’t just
about the product.
The product is only one half of the equation.
The other half is the launch itself and getting
people interested before you have a product.
3. That makes list building a high priority.
You need to grow your email list BEFORE you launch
to increase your odds of success. The best part? You
don’t need a massive number of people on your list.
Let's take a look at five inexpensive ways to build a
pre-launch list of people eager to buy your product
when it’s ready.
4. 1. Guest Blog and Lead Users to Your
Landing Page
When you guest blog on authoritative and trustworthy sites, you’re
immediately seen as an authority and trustworthy yourself. So invest
time in guest blogging. It pays dividends.
5. 2. Create Mini Projects
Mini projects are a great way to
generate a lot of buzz quickly.
Since you’re already building a
full-fledged product, breaking out
a piece as a mini-project should
be easy.
Need some ideas?
• Email training courses
• Video series
• A tip of the day series
6. 3. Implement Lead Ads on Facebook and
Twitter
Lead generation cards by Twitter and Lead Ads by Facebook are new
types of ads meant specifically for email collection.
Unlike regular ads, where people click to be taken to your site, lead ads
allow you to collect email addresses right within these social networks.
7. 4. Get (and Reward) Beta Users
Share your unfinished product on sites like ProductHunt and Betalist to
get initial feedback. Then create scarcity by implementing a wait-list
feature.
8. 5. Write Epic Posts and Use Content Upgrades
The recipe is this:
• Create an epic blog post - better and more detailed than anything
that's available right now.
• Drive traffic to it by doing influencer outreach - send emails to the
people you've mentioned in the blog post.
• Offer a free complementary giveaway - an ebook, email course,
guide, etc., to people who give you their email address.
9. Bonus! Get Interviewed on Podcasts
Podcasts hosts are always on the look out for new people to
interview. Pitch your ideas to a podcast that targets your same
audience.
As with guest posts, end the podcast interview with a CTA.
Here are 2 ways to do that:
• Request that the host publish the podcast on your launch day
and ask listeners to check out your product.
• Give them a special freebie to collect their emails before the
launch.
10. Start Collecting Emails Today
Whatever tactic you decide to use, remember that getting emails isn't
hard, or expensive. It doesn’t take anything special to put one of these
tactics into action. You just need to start!
What you do with those emails is the real challenge. It’s up to you to
consistently send value to your subscribers and nurture them
before and after your product launch.
11. Get the Guide!
Visit the Mirasee blog to get your free 3-step guide, “Getting Started
with Guest Posting.”
http://mirasee.com/blog/build-pre-launch-email-list/