1. WHAT KIND OF
MEDIA INSTITUTION
MIGHT DISTRIBUTE
YOUR FILM?
Daniel Kelly

2.  We had to pick a institution which would
distribute our film.With our film being a
horror genre , we diced from our research of
horror films. Find films just like ours and see
who distrusted their films , to use for our film

3. Our chosen institution and
why…
Paramount Pictures :
- Paranormal Activity was a major film that we
got the idea from for our film.We felt like we
needed a top company distributor for our film
to gain recognition as we haven't got any main
stream actors for our film.And paranormal
activity was a such a successes in how it was
disrupted though marketing .We felt that
paramount pictures could crate the same
impact which they done for paranormal
activity for ‘Apartment 6’ .On the opening
weekend they made around £3,593,762 on box
office , therefore the distributor made a good
impact to help get the public to watch this film
and we feel with have our film having
similarities and same genre , this can work just
as good.

4. Paranormal activity
 The way that Paranormal activity was marketed was that Mr. Greenstein said
the focus throughout has been to sell "ParanormalActivity" as an experience
rather than just a movie. Instead in there trailers , they didn’t show the main
horror scenes in most adverts , they wanted to build suspense and they showed
peoples reactions when they done mid night screenings in los angels for a
preview. Instead of showing the main parts , and just people reaction , this kept
the audience on the edge of there seats and made them all want to join in with
that experience. By the end of the weekend,
 Then they waned ti create a viral buss , so paramount on Oct. 5 stated that the
film would receive a wide release once it hits 1 million demands on its Eventful
page.The "Demand" ticker had surpassed 860,000 by mid-afternoon Friday,
nearly triple the amount of demands logged 72 hours prior, with "Paranormal
Activity" becoming a recurring trending topic onTwitter during the midnight
hour for several consecutive weeknights.A sponsoredTwitter
account,@TweetYourScream, already has over 4,700 followers, and a Facebook
page currently reaches more than 47,000 fans who've been uploading their video
reactions to the film.
 They went for a viral campaign , and as you can tell from the statistics that it
certainly has worked and the help of word from mouth telling everyone a bout
the ‘experience’ that they had , got everyone involved about this film.

5.  Paranormal activity was a success and the
‘experience ‘ idea worked tremendously well.
With our film similar to this , we feel that
from the results of paranormal activity , that
paramount could do the same job for
apartment 6 if not even better.Therefore , we
chosen Paramount as our distributor.