Pemasaran berdasarkan kemurahan hati. Studi Kasus RS. Panti Wilasa Citarum, Semarang Indonesian Language

1. Crossfire Marketing : Kemurahan Hati yang mendukung pemasaran Studi Kasus Pemasaran Rumah Sakit Panti Wilasa Citarum, Semarang IKA MARS UI – Jakarta, Desember 2008 Daniel Wibowo

7. 9 Marketing Elements (Hermawan Kartajaya) STRATEGI TACTIC VALUE How to win market share How to win mind share How to win heart share SEGMENTING DIFFERENTIATION BRAND TARGETING SELLING SERVICE POSITIONING MARKETING MIX PROCESS

8. RUMAH SAKIT PANTI WILASA ”CITARUM” YAYASAN KRISTEN UNTUK KESEHATAN UMUM ( YAKKUM ) CABANG SEMARANG Jl. CItarum No. 98 Semarang 50121 – Indonesia  +62 24 3542224 (Hunting)  +62 24 3542063, 3561514 E-mail : rspwc@semarang.wasantara.net.id Web Site : http://www.pantiwilasa-citarum.co.id

9. Administration Dept. 2002 Roemah Bersalin Panti Wilasa tahun 1950

10. Administration Dept. 2002 RSB. PANTI WILASA Djl. Dr.Tjipto No. 50, Semarang doc. RS. PW ‘DC’

12. Administration Dept. 2002

13. Administration Dept. 2002

14. Tahun 2003

15. Administration Dept. 2002 Kondisi Eksisting Rumah Sakit Panti Wilasa “Citarum” Semarang

16. Pengembangan Rumah Sakit Panti Wilasa Citarum Penyusunan Masterplan Rumah Sakit Panti Wilasa “Citarum” Semarang

17. Human Eye View Penyusunan Masterplan Rumah Sakit Panti Wilasa “Citarum” Semarang

18. Human Eye View Penyusunan Masterplan Rumah Sakit Panti Wilasa “Citarum” Semarang

19. Human Eye View Penyusunan Masterplan Rumah Sakit Panti Wilasa “Citarum” Semarang

20. Human Eye View Penyusunan Masterplan Rumah Sakit Panti Wilasa “Citarum” Semarang

21. Siklus Produk

22. PROFIL RUMAH SAKIT PANTI WILASA "CITARUM" Nama : RS. Panti Wilasa "Citarum" Kelas : Madya Pemilik : Swasta / YAKKUM Alamat : Jl. Citarum 98 Kecamatan : Semarang Timur Kota : Semarang Propinsi : Jawa Tengah No. Telpon : (024) 3542224 (Hunting) (024) 3546043 No. Faksimili : (024) 3542063, 3561514 Jumlah Tempat Tidur : 185 buah Jumlah Karyawan : 413 orang Penyusunan Masterplan Rumah Sakit Panti Wilasa “Citarum” Semarang Luas Lahan : 23.127 M2 KDB : 50 %

23. Rumah Sakit umum dengan tingkat pelayanan tersier pilihan utama masyarakat Jawa Tengah dan sekitarnya, khususnya kelompok masyarakat menengah ke bawah, didasari iman kristiani, profesionalisme, pelayanan yang holistik dan efisien. Visi 2005 - 2015

25. Administration Dept. 2002 Moto Rumah Sakit “ Rumah Sakit yang Ramah, Jujur , Profesional dan Dipercaya”. 01 02 03 Penyusunan Masterplan Rumah Sakit Panti Wilasa “Citarum” Semarang

27. Kinerja 2004 - 2008

28. Kinerja 2004 - 2008

29. Pertumbuhan Aktiva

33. Kepuasan dari aspek standar profesi

34. Kepuasan dari aspek Persyaratan RS

40. “ being good in business is the most fascinating kind of art.” Andy Warhol

41. “ doing good is fast becoming a strategic - not just a moral – imperative” Umair Haque http://www.flickr.com/photos/johnnyvulkan/

42. Membuat orang mau bekerja untuk anda “ There are real changes in expectations and practices from employees...individuals are demanding work with a clearer purpose and meaning, and choosing employers with a higher moral standard” Peter Bradwell, Richard Reeves Demos – “Network Citizens: Power and Responsibility At Work, 2008” http://www.demos.co.uk/files/Network%20citizens%20-%20web.pdf http://www.linkinn.com/_Vincent_Laforets_Photos

43. “ People migrate to institutions that reflect the values they hold and make it possible for individuals to make a difference. ‘Ask not what your country can do for you, ask what you can do for your country’ has subtly shifted. Do ask what your country/company will allow you to do for them, before choosing.” JP Rangaswami http://www.linkinn.com/_Vincent_Laforets_Photos

44. http://sethgodin.typepad.com/seths_blog/2008/01/workaholics.html http://www.flickr.com/photos/guillaumegrall/ "the new face of work, at least for some people, opens up the possibility that work is the thing (much of the time) that you'd most like to do. Designing jobs like that is obviously smart. Finding one is brilliant." Seth Godin … dan memberi semangat kerja http://sethgodin.typepad.com/seths_blog/2008/01/workaholics.html

45. Memberikan arah dan kerangka pengambilan keputusan Image: http://www.flickr.com/photos/wimpers/

46. Image: http://www.flickr.com/photos/kt/ Membuat diferensiasi

47. Image: http://www.flickr.com/photos/kt/ Membuat diferensiasi AND IN A WORLD OF OVER-CAPACITY, DIFFERENTIATION IS EVERYTHING

48. Membuat anda menjadi pusat perhatian

49. Dan menjadi bahan pembicaraan http://www.flickr.com/photos/annabelb/

50. Source : Compose BMRB % of consumers who rate Word Of Mouth very good at… Menjadi bahan pembicaraan adalah alat pemasaran yang luar biasa

51. Ref: http://sethgodin.typepad.com/seths_blog/files/flippingfunnelPRO.pdf Marketing spend generates traffic Some of that traffic sticks Users are inspired and enabled to talk about your product They spread the message around the network SETH GODIN – ‘FLIPPING THE FUNNEL’

52. “ it's not really what you say that matters at all, but how you make people feel.” Faris Yakob http://farisyakob.typepad.com/blog/2008/07/before-the-gorilla-there-were-the-chimps.html

53. http://www.flickr.com/photos/26359680@N07/ “ The market for something to believe in is infinite” Hugh MacCleod Dipercaya adalah sesuatu yang sangat penting dalam pemasaran

54. “ So, what grows? What do marketers sell that scales? I’ll tell you what: Belief. Belonging. Mattering. Making a difference. Tribes. We have an unlimited need for this.” Seth Godin Setiap orang menginginkan sesuatu yang dapat dipercayai

55. And it delivers results… “ In ‘Built To Last’, Jerry Porras and Michael Collins demonstrate that – in the medium and longer term – purpose-driven businesses outperform businesses with similar asset bases, from similar locations, of similar age, etc. by a large margin.” Mark Earls, HERD Dan kepercayaan membawa dampak

56. “ Stop campaigning, start committing” Paul Isakson http://paulisakson.typepad.com/planning/2008/09/modern-brand-bu.html http://www.flickr.com/photos/zefrog/

57. Mau terlibat http://slimgoodies.tumblr.com/

58. Image: http://www.outdoorlens.com/funny-animal-signs/ Jujur

59. http://www.gapingvoid.com/ Realistis

60. Transparan

61. BERBAGI "In the past you were what you owned. Now you are what you share." Charles Leadbeater http://www.flickr.com/photos/mmewuji/

62. TEMUKAN KEBAIKAN DALAM SEGALA HAL http://www.lifelounge.com/Student-Advice-Posters-Gallery.aspx

63. AND BE POSITIVE

64. BECAUSE POSITIVITY SPREADS AND BE POSITIVE

65. SIAP MENOLONG http://www.flickr.com/photos/xgray/

66. http://www.flickr.com/photos/twenty_questions/ Act on feedback, encourage discussion, be a part of it MAU MENDENGAR

67. "Humanity has advanced, when it has advanced, not because it has been sober, responsible, and cautious, but because it has been playful, rebellious, and immature." Tom Robbins BERMAIN http://www.flickr.com/photos/afferent/

68. EXCEED YOUR CUSTOMERS EXPECTATIONS http://www.flickr.com/photos/oybay/

69. DAPATKAN KEPERCAYAAN DARI PELANGGAN ANDA http://www.flickr.com/photos/vegasrob/

70. DAPATKAN KEPERCAYAAN DARI PELANGGAN ANDA http://www.flickr.com/photos/vegasrob/ DAN JANGAN SIA-SIAKAN

71. DAPATKAN KEPERCAYAAN DARI PELANGGAN ANDA http://www.flickr.com/photos/vegasrob/ DAN JANGAN SIA-SIAKAN … Karena mereka tidak akan kembali

72. BEING GENEROROUS IS ABOUT CREATING A DIALOGUE

73. BEING GENEROROUS IS ABOUT CREATING A DIALOGUE NOT A CONDUCTING A MONOLOGUE

74. AND BE GENEROUS WITH YOURSELF http://thisisindexed.com/

75. AND ABOVE ALL…

76. http://www.flickr.com/photos/internal_sabotage/ MAKE PEOPLE HAPPY

77. BECAUSE

78. “ As the shift in balance of power as well as the shift for ever stronger emphasis on product and experience are gaining momentum, companies today are in the business of happiness.” Asi Sharabi http://no-mans-blog.com/2008/07/30/hippy-marketing/ HAPPINESS IS GOOD FOR BUSINESS

79. AND

80. THE MORE GENEROUS YOU ARE, THE MORE YOU GET BACK “ Everything I do always comes back to me” Stefan Sagmeister

81. "Do not covet your ideas. Give away everything you know and more will come back to you.“ Paul Arden THE MORE GENEROUS YOU ARE, THE MORE YOU GET BACK

82. IT’S NOT SO DIFFICULT… http://www.flickr.com/photos/elizabethboya/

83. “ Let's turn this into the important advertising trend of 2009…let's do GOOD THINGS.” Faris Yakob http://farisyakob.typepad.com/blog/2008/09/not-members-only.html

84. http://www.flickr.com/photos/22499211@N00/