This presentation was given to Edward Boches' Boston University advertising class on February 13, 2012.

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4. THE AGENCY
WHO WE ARE
WE USE INNOVATION TO TELL BRAND
STORIES FOR PROGRESSIVE COMPANIES.
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5. INNOVATION
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6. INNOVATION IN
MARKETING IS ABOUT
NEW IDEAS.
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7. TECHNOLOGY,
PRODUCTION, MEDIA,
STRATEGY ARE TOOLS TO
GET THERE.
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9. the parking
meter:
circa 1940
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10. the parking
meter:
circa 200
not much has
changed
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11. Streetline is introducing
a radical shift in parking.
Wireless sensors...
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12. ...and a mobile application
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13. RELICS OF OUR GENERATION
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14. ADVERTISING IS
WAY BEHIND.
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15. WE ARE DRIVING
AROUND IN CIRCLES,
HOPING TO FIND A
PARKING SPOT.
THERE’S GOT TO BE A
BETTER WAY.
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16. TRADITIONAL
ADVERTISING WORKS
BY INTERRUPTING A
STORY WITH A LESS
INTERESTING STORY.
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17. DIGITAL IS NO BETTER.
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18. UNSCIENTIFIC FACEBOOK TARGETING STUDY
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19. UNSCIENTIFIC FACEBOOK TARGETING STUDY
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20. UNSCIENTIFIC FACEBOOK TARGETING STUDY
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21. UNSCIENTIFIC FACEBOOK TARGETING STUDY
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22. UNSCIENTIFIC FACEBOOK TARGETING STUDY
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23. WE PUT UP WITH IT BECAUSE
IT IS ALL WE KNOW.
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24. FROM HAND GRENADES TO HANDSHAKES
APPROACH
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25. THE NUMBER OF BRAND MESSAGES YOUR
CONSUMER SEES IN A GIVEN DAY.
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26. THE NUMBER OF MESSAGE THEY ENGAGE WITH.
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27. THE NUMBER OF MESSAGE THEY RETAIN.
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28. THE NUMBER OF MESSAGE THEY ACT UPON.
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29. This is our goal.
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30. Advertising + Media
won’t get us there.
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31. We need to starting looking
at the world in terms of
Content + Context
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32. CONTENT
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33. THE AGENCY
WHAT WE DO
PUBLIC RELATIONS
ENTERTAINMENT TECHNOLOGY
ADVERTISING
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34. OUR PHILOSOPHY
SOCIAL BY DESIGN
SOCIAL
CONTENT
MEDIA
ADVERTISING CONSUMER MOBILE
PARTICIPATION
PUBLIC MUSIC/
RELATIONS ENTERTAINMENT
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35. NATURE OF CONTENT
ENTERTAINMENT UTILITY
COMMUNITY
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36. EVERYTHING WE DO IS
ABOUT STORY-
TELLING.
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37. Spoken Story
Written Story
Visual Story
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38. WELCOME TO THE LIVING STORY
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41. CONTEXT
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42. PEOPLE ARE MEDIA
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43. WITH FRIENDS
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44. CELEBRITIES
AS MEDIA
OUTLETS
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45. DATA IS THE NEW CREATIVE BRIEF
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46. CLIENTS &
CULTURE
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47. CLIENTS DEFINE
AGENCIES.
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48. EVERY CLIENT
RELATIONSHIP AS A
SOURCE OF LEARNING
AND INSPIRATION.
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49. THE CULTURE OF
YOUR CLIENTS RUBS
OFF ON YOU.
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50. CHOOSE WISELY.
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51. “WE ONLY WORK
WITH CLIENTS FOR
WHOM DIGITAL IS THE
MOST IMPORTANT
MEDIUM.”
- Martin Brooks, Work Club
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58. EVB REVIEW POLICY.
ATTITUDE
INNOVATION
ACTION
PARTICIPATION
FEARLESSNESS
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59. [random] closing thoughts
THINGS I HAVE
[UN]-LEARNED
IN THE PAST TEN
YEARS.
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60. EXECUTION IS MORE IMPORTANT
THAT ORIGINALITY.
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61. MANY OF THE IMPORTANT BRANDS OF TODAY...
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62. ...ARE NOT ORIGINAL, JUST EXECUTED BETTER.
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63. HIGHER BUDGETS RARELY LEADS TO
MORE CREATIVE WORK.
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64. YOU DON’T HAVE TO BE BIG TO BE
GLOBAL.
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65. THERE IS NO REPLACEMENT FOR
HUMAN CONTACT (VOICE OR FACE-
TO-FACE).
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66. MULTI-TASKING ISN’T POSSIBLE.
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67. CULTURE IS MORE IMPORTANT THAN
STRATEGY.
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68. CONVENIENCE WILL ALWAYS WIN
OUT OVER PRIVACY.
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69. www.twitter.com/danielstein
www.facebook.com/dmstein
www.linkedin.com/profile/view?id=423683
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