Design Deliverables for a Post-Comp Era
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Slides for my Typecast webinar. Watch the recording here: http://typecast.com/seminars/post-comp
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Design Deliverables for a Post-Comp Era
- 4. Home COMP COUNT 1 TIME TO CREATE 3 days
- 5. Home COMP COUNT 2 TIME TO CREATE 1 week Interior
- 6. Home COMP COUNT 6 Interior Home Interior Home Interior TIME TO CREATE 1 week
- 7. Home COMP COUNT 6 TIME TO CREATE 3 weeks Interior Home Interior Home Interior
- 8. Home COMP COUNT 6 Interior Home Interior Home Interior TIME TO CREATE 3 weeks
- 9. Home COMP COUNT 6 Interior TIME TO CREATE 3 weeks
- 10. COMP COUNT 8 TIME TO CREATE 4 weeks Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + +
- 11. COMP COUNT 10 TIME TO CREATE 4.5 weeks Home Round 2 Interior Round 2 Home Round 3 Interior Round 3 Home Interior Home Interior Home Interior + + + +
- 12. COMP COUNT 10 TIME TO CREATE 4.5 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + +
- 13. COMP COUNT 12 TIME TO CREATE 5 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + + Home Round 3 Interior Round 3
- 14. COMP COUNT 14 TIME TO CREATE 5.5 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + + Home Round 3 Interior Round 3 Home Round 3 Interior Round 3
- 15. COMP COUNT 16 TIME TO CREATE 6 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + + Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3
- 16. COMP COUNT 20 TIME TO CREATE 7 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About
- 17. COMP COUNT 24 TIME TO CREATE 8 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact
- 18. COMP COUNT 28 TIME TO CREATE 9 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact Products
- 19. COMP COUNT 28 TIME TO CREATE 9 weeks Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact Products </>
- 21. If you want to get a better understanding of something, asking a question is infinitely more useful than making a statement.” ! —Jason Santa Maria, The Pastry Box, http://goo.gl/mNqvrs “
- 22. THINGS I WONDER ABOUT WHEN STARTING A DESIGN ! Colors • Typography Concept • Metaphor
- 23. “Is showing their app on a laptop on the homepage the best way to sell it to prospective customers?” ! ! “Can their brand pull off a minimalist design approach?” ! ! “Should their copy be more playful?”
- 24. THE FIRST DESIGN DELIVERABLE IS MADE IN… THE FIRST DESIGN CONVERSATION STARTS WITH… ! Keynote
- 27. How playful and whimsical should the new site be? The GoGo squeeZ site is full of smiles and kitchy illustrations that make you grin as you explore the site. ! gogosqueez.com/go-playfully
- 28. How playful and whimsical should the new site be? The GoGo squeeZ site is full of smiles and kitchy illustrations that make you grin as you explore the site. ! gogosqueez.com/go-playfully
- 29. Color Flat Highly saturated Little color Organic textures Monochromatic Concept Software as lifestyle Human-centered narratives Case-study driven Show the app Tone Playful Professional
- 31. COMP COUNT 10 TIME TO CREATE 4.5 weeks Home Round 2 Interior Round 2 Home Round 3 Interior Round 3 Home Interior Home Interior Home Interior + + + +
- 32. COMP COUNT 0 TIME TO CREATE 4 hours Visual Inventory A phone call
- 33. A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 1 OF 3 ! The highest fidelity in the quickest amount of time.
- 34. A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 2 OF 3 ! All deliverables lead to conversations.
- 35. A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 3 OF 3 ! Replace “sign off” with “go on.”
- 38. element collages
- 39. element collages
- 40. ! “Electric”
- 41. “Shape, book, heart, bubble”
- 43. “Pages… themed in books”
- 44. “Turn the page for step 2”
- 46. “Turn the page for step 2”
- 48. “Pages, themed in books”
- 49. Turn powerful phrases into visual hooks.
- 50. Turn powerful phrases into visual hooks.
- 51. Turn powerful phrases into visual hooks. rif.superfriend.ly/designs/round2/
- 52. Turn powerful phrases into visual hooks.
- 53. Turn powerful phrases into visual hooks.
- 54. Turn powerful phrases into visual hooks.
- 55. Turn powerful phrases into visual hooks.
- 56. Obviously this isn’t a website, but I see how it could be one.” ! —The perfect client’s reaction to an element collage “
- 57. Prompt for feedback about art direction, not design.
- 58. Photoshop
- 59. Photoshop For me, it’s the quickest way to create the highest fidelity.
- 60. Photoshop For me, it’s the quickest way to create the highest fidelity. It’s also where I can be the most expressive.
- 62. Turn powerful phrases into visual hooks.
- 63. Turn powerful phrases into visual hooks.
- 64. Soliciting the right feedback about typography
- 67. I like serifs.” ! —Clients. Ugh.* ! ! ! ! ! ! ! ! ! * This is your own fault. “
- 70. large x-height and close-to geometric forms create an informal & casual vibe Saves horizontal (and, therefore, vertical) space intricate construction of glyphs lead to a buttoned-up look A range of weights that can make the page anywhere from light to heavy that you want
- 71. Make design conversations about the objective, not the subjective.
- 75. Turn powerful phrases into visual hooks.
- 76. Turn powerful phrases into visual hooks.
- 77. Turn powerful phrases into visual hooks.
- 78. Turn powerful phrases into visual hooks.
- 79. Turn powerful phrases into visual hooks.
- 80. Turn powerful phrases into visual hooks.
- 83. drbl.in/gXno
- 86. Element collages are like giving your client a peek at all those hidden layers.” ! —Paul Lloyd, Designer, The Guardian “
- 87. COMP COUNT 28 TIME TO CREATE 9 weeks Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact Products </>
- 88. COMP COUNT 0 TIME TO CREATE 1 day Element collage
- 89. COMP COUNT 0 TIME TO CREATE 2 days Element collage, round 1 Element collage, round 2
- 90. COMP COUNT 1 TIME TO CREATE 3 days Interior page? Element collage, round 1 Element collage, round 2
- 91. COMP COUNT 2 TIME TO CREATE 4 days Interior page? Home page? Element collage, round 1 Element collage, round 2
- 92. COMP COUNT 2 TIME TO CREATE 4 days Interior page Interior page </> Element collage, round 1 Element collage, round 2
- 93. Let’s change the phrase ‘designing in the browser’ to ‘deciding in the browser.’ ” ! —Me, The Pastry Box, the-pastry-box-project.net/dan-mall/2012-september-12 “