3. Etsy at a Glance
Monthly traffic data: •Etsy’s Community:
• 610 million page views •Over 3.5 million registered members
• 34 million visits •More than 170,000 active artists
Annual Sales:
• 2006 $3.8 million
• 2007 $26 million
• 2008 $88 million
• 2009 (through October) $134 million
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4. Etsy at a Glance – Etsy Community
Community Hub
Forums
Active community members
and Etsy admin chat about
business, crafts & ideas
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5. Etsy at a Glance – Etsy Teams
About 600 Teams with 30,000 members 6
6. Etsy at a Glance – Etsy Success Emails
Twice-weekly arts and business education email sent to over
180,000 subscribers 5
7. Etsy at a Glance – Etsy’s Blog the Storque
5,000 posts and have had about 800 people contribute posts
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21. Setting Up Shop – Tell Your Story
Creating a winning profile
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22. How to Sell on Etsy
What we will cover today:
Setting up shop
Getting ready to sell
Selling and Beyond
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23. Getting Ready to Sell – Your Item Listing
Tags, Titles and
Descriptions
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24. Getting Ready to Sell – Policies
Creating policies that work
Stay positive — Steer clear of negative or concerning phrases like “buyer
beware," or “I don’t take any responsibility.”
Keep policies simple — Policies that are overly wordy can sometimes be
confusing and may turn a customer away. Craft your policies in clear, concise
sentences.
Refunds and exchanges — Do you accept them and when you accept them
Payment methods – Do you only accept PayPal? Make sure to make payment
methods you accpet clear in your policies
Shipping policies – Describe how and when you will ship items.
Describe your packaging - Let your customers know how you package your
items, if you use recycled materials, etc. It will help them know what to expect.
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25. Getting Ready to Sell – Pricing
Understanding Staying
your costs Competitive
Theories in Bundling & Tiered
Discounting Pricing
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26. Getting Ready to Sell – Pricing
Understanding Your Costs
Direct Costs
• Materials
• Packaging
• PayPal Fees
• Etsy Fees
Indirect Costs
Time
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27. Getting Ready to Sell – Pricing
Pricing Models:
Cost plus pricing
Competition-based pricing
Demand pricing
Avoid asking people what they are willing to pay for your item
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28. Getting Ready to Sell – Pricing
Tiered Pricing
$25 $100
Blade hoops Dot Drop Earrings Cytomorphic Ring Hollow orb ring
$200
Ball Mega-hoops 28
Seller: discomedusa
29. How to Sell on Etsy
What we will cover today:
Setting up shop
Getting ready to sell
Selling and Beyond
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31. Selling and Beyond – International Considerations
• Shipping costs and necessary
packaging and forms
• Communicate shipping times
may be longer
• Sizing (e.g., 37 vs. 7 for shoes
or cm vs. inches)
• Avoid use of jargon or slang
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33. Selling and Beyond - Promotion
Social Networks: Savor’s Blog & Twitter Promotion
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34. Selling and Beyond - Promotion
Social Networks: Blogs
Bloggers generally see:
• 55% more visitors
to their website
• 97% more links to
their website –
primary factor in
where your website
shows up in search
results
• 434% more
indexed pages – the
number of pages
that show up in
search engines
Etsy Seller Lillyella’s blog has
over 650 followers
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Soruce; Hubspot, August 2009
35. Selling and Beyond - Promotion
Social Networks: Growing a fan base on Facebook
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39. Resources (II)
Score.org "Counselors to America's Small Business" free small business advice for
entrepreneurs.
Nyssbdc.org Provides expert management and technical assistance to start-up and
existing businesses across the state.
Modishblog.com/biztips Bright ideas to help make your creative business a success.
IRS.gov An EIN is also known as a federal tax identification number, and is used
to identify a business entity. Any business offering products or services
that are taxed in any way must obtain an EIN from the U.S. Internal
Revenue Service.
Tax.state.ny.us State Taxes - Businesses that operate in New York are required to
register for one or more tax-specific identification numbers, licenses
or permits, including income tax withholding, sales and use tax
(seller's permit), and unemployment insurance tax.
Courts.state.ny.us Name Registration. If you choose a name for your business (other
than your own name) you must register it with the County Clerks
Office.
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