Social Media Measurement: The Most Valuable Metrics
1. // SOCIAL MEDIA MEASUREMENT
The Most Valuable Metrics
MASTERMINDS
2. // WHAT A
MONTHLY
REPORT SHOULD INCLUDE:
• Size of Your Databases
• Who’s Talking About You
• Engagement Level
• Total Reach
• Total Impressions
• Unique Email Opt-ins Collected
• Unique Players Club Numbers Collected
MASTERMINDS
3. //SIZE OF YOUR DATABASES
• Likes
• Followers
• Subscribers
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4. // WHO’S TALKING ABOUT YOU
• Talking About This
• The number of unique individuals who have
created a story about your Facebook Page
• Types of stories include:
• Liking your Facebook Page
• Liking, commenting on, or sharing a
post from your Facebook Page
• Answering a question you asked on your Page
• Responding to an event you posted on your Page
• Mentioning your Page within their own posts
• Tagging your Page in an uploaded picture
• Checking in to or recommending your Facebook Place
MASTERMINDS
5. // WHO’S TALKING ABOUT YOU
• Talking About This
• The number of unique individuals who have
created a story about your Facebook Page
• Types of stories include:
• Liking your Facebook Page
• Liking, commenting on, or sharing a
post from your Facebook Page
• Answering a question you asked on your Page
• Responding to an event you posted on your Page
• Mentioning your Page within their own posts
• Tagging your Page in an uploaded picture
• Checking in to or recommending your Facebook Place
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6. // WHO’S TALKING ABOUT YOU
• Twitter • Pinterest • Google +
• Retweets • Repins • +1s
• @Mentions • Shares
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7. ENGAGEMENT LEVEL
• Shows the overall health of your Facebook page
• Average engagement level among
casinos is between 4-6%
MASTERMINDS
8. ENGAGEMENT LEVEL
• Shows the overall health of your Facebook page
• Average engagement level among
casinos is between 4-6%
MASTERMINDS
9. ENGAGEMENT LEVEL
• Shows the overall health of your Facebook page
• Average engagement level among
casinos is between 4-6%
=
# of people
“Talking About This”
÷ Engagement Level
# of Likes on your page
MASTERMINDS
13. TOTAL REACH AND IMPRESSIONS
• Total Reach: The unique number of people who saw
any content associated with your page (including
Ads/Sponsored Stories).
• Total Impressions: The total number of times your
content was viewed by Facebook users.
MASTERMINDS
14. TOTAL REACH AND IMPRESSIONS
• Total Reach: The unique number of people who saw
any content associated with your page (including
Ads/Sponsored Stories).
• Total Impressions: The total number of times your
content was viewed by Facebook users.
MASTERMINDS
16. TOTAL REACH AND IMPRESSIONS
• Other social networks
MASTERMINDS
17. // EMAIL
OPT-INS AND
PLAYERS CLUB NUMBERS
• Collected through promotions
• Find out who your fans and followers
are and what they’re worth
MASTERMINDS