1. “You Only Fail When You Miss the
Opportunity to Learn” – Danielle Brigida (maybe)

2. So How Do
We Use
Social Media?
br3akthru
Like (Mad)
Scientists!

3. Turn Failure…

4. Into Success!

5. We Can Be An Educational Resource
#speciesday

6. Help Programs Evolve

7. Wildlife Watch on Foursquare
www.nwf.org/foursquare

8. “Crowdsourcing” Data

9. Learn from the Community
@klsnature

10. Improve Internal Communication

11. Use Social Media to Improve
Your Current Job
• Listen and observe for trends and mentions
• Communicate with colleagues
• Serve as a resource
• Experiment!
• Measure what matters, not what’s easy
• Identify leaders
• Respond quickly to issues

12. Questions?
National Wildlife Federation
www.twitter.com/nwf
www.facebook.com/nationalwildlife
www.nwf.org/socialmedia
Danielle Brigida
brigidad@nwf.org
www.twitter.com/starfocus