DC digital week presentation.

1. Increasing Reach,Engagement, and Revenue with social media By Danielle Brigida Digital Marketing Manager National Wildlife Federation

2. Our mission is to help… Goals: Increase reach, engagement and revenue

3. Listening leads to our goals…

4. Search Sites for Keywords Search Blogs Search News Search Social Sites

5. Pull Them Into a Listening Dashboard

6. We Explore Communities = Reach Gardeners Locally Concerned Caregivers Enthusiasts Activists Caregivers

7. Sifting through Communities

8. Tracking Mentions and Having Converstaions

9. Tracking Allows forEngagement

10. NWF’s Certified Wildlife Habitat Community

11. Return on Engagement *This article was pulled together by Kelly Senser with members from the community

12. Measuring Engagement

13. We Track Content Sharing

14. We Identify Trends

15. How Do We Address Revenue?

16. Ways to help…

17. Engaging

18. We Build Networks

19. We Learn All the Time

20. Qualitative both/and Quantities

22. Measure Strategically