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Helping Wildlife with Google+: How to Use Google+ for Wildlife Conservation

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Danielle Brigida
Danielle Brigida

National Wildlife Federation is experimenting with using Google+ to bring together wildlife photographers, lovers, and supporters in online communities to promote conservation of wildlife. They discuss how Google+ offers opportunities for search engine optimization, using hashtags and targeted messaging to engage new audiences, and integrating social sharing plugins and analytics tools to measure the impact of their Google+ presence.

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Helping Wildlife with Google+ Danielle Brigida @starfocus National Wildlife Federation +Nationalwildlife
Why Google+? • Search engine optimization! • Interesting use of #hashtags • New way to relate to our audience • Free technology • Targeted messaging
Bringing Wildlife Supporters Together • Photographers • Wildlife lovers • People who find us
Community Size vs. Interactions
Google+ Plugins and Extensions • Adwords Social Share • Snippet for your content • Insights • Organization
Experimenting with Google+ Community Call Out
Google+ Tactics and Strategy • Listen • Communicate visually • Understand the technology • Serve as a resource • Keep the focus on wildlife
Explore Communities & Hashtags
Playing with Messaging and Circles
Integrating Create Visual Content
Measuring Google+ Web Analytics Google+ Insights

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