This document provides an overview of how to use social networking and advocacy tools for purposes such as education, fundraising, and recruitment. It recommends determining a clear goal, researching the target audience, listening to what people say online, and tracking engagement with content. Specific tools are suggested for tasks like event promotion, mapping networks, and measuring results. The focus is on combining traditional techniques with new online methods.

1. Social Networking and Advocacy Tools Danielle Brigida Digital Marketing ManagerNational Wildlife Federation @starfocus or @nwf

2. Confession: I’m a Wildlife and Technology Nerd Learning about the environment is FUN!

3. My job is just a new way to do old business

4. Determine a Goal Advocacy Crowdbuilding Education Fundraising Recruitment Cultivation

5. Be Realistic About The Time Your Investing

6. So How Do We Use Social Media? Like (Mad) Scientists! br3akthru

8. Keyword search

9. Survey/Polls- Surveymonkey.com - Polldaddy.com

10. We Listen Constantly

12. Blogpulse

13. Icerocket

14. Google Blog Search

15. Facebook/Twitter

16. Search.twitter

17. Social Mention

18. Kurrently

19. Boardreader

21. Finding people via Twitter Twellow Wefollow Followerwonk Twitter Lists Friends of friends Search.twitter

22. Search on Specific Sites

24. Hootsuite

25. Tweetdeck

26. Google Reader

27. iGoogle

29. Turn Failure…

30. Into Success!

31. Cultivate Communities Facebook Twitter Myspace YouTube Flickr Care2 Causes

33. Change.org

34. Act.ly

35. Care2

36. Facebook

37. Cost

38. Change.org

39. Care2

40. Democracy in Action

42. Promote Your Events Facebook Events Evite.com Plancast Yelp Meetup Craigslist Naturefind Gowalla

43. Map Out and Track Your Network

44. Combine Old and New Techniques Press Release Twitter Blog

45. Communicate Internally Google Docs Google Calendar Google Groups Google Chat Skype Yammer Meebo SocialCast Frid.ge

46. But What About Measuring?

47. Compare Traditional Metrics with Social Metrics &

48. Specific Tracking w/in Networks

49. Monthly Top Content

50. How People Interact With Your Content www.postrank.com/analytics

51. We Track Content Sharing

52. Addthis Analytics

54. Create Reports

55. Learn From Engagement Trends

56. Follow Helpful Resources http://www.Bethkanter.org http://www.mashable.com http://www.socialbrite.org/ http://www.johnhaydon.com/

57. Questions? Danielle Brigida National Wildlife Federation www.twitter.com/starfocus danielle.brigida@gmail.com brigidad@nwf.org Judy N, Flickr