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News the New Way

                                          Semantics in the Driver’s Seat




Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
Philip Dudchuk
                                          Head of Semantic Platform,
                                          RIA Novosti



                                          Daniel Hladky
                                          Deputy Director, W3C Russia
                                          Member of the Board, Ontos AG




Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
1941




   Founded in the beginning of the WW2, RIA Novosti was
   initially a news agency reporting on the situation at the
   war front



Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
First news websites looked
                                          like simple feeds

Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
Boom of platforms in late 2000s

Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
Metadata rules the world of news


    β€’ News metadata gets right content to right departments of the
      customer (big media)

    β€’ Metadata locates reported events (local newspapers)

    β€’ Metadata enables vertical products focused on selected areas
      (banking, automotive, government)




Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
Distinct metadata sets




Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
2011: Need in a common Semantic Publishing Platform


    β€’ Build and manage a common news ontology and
      vocabularies for all products and news websites

    β€’ Generate metadata for every news item and every
      website article

    β€’ Aggregate content and metadata for further use in end-
      user applications (websites and mobile apps)




Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
Evolution of the Publishing Cycle

Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
The Ontology

Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
Managing the Triple Store


                                          Triple Store updates

                                          β€’ Editorial meetings
                                          β€’ Statistics about β€˜heuristic’ entities
                                          β€’ Adding an entity directly from CMS




   Linguistic Information in the Triple Store

   β€’ Lookups for entities
   β€’ Morphology
   β€’ Disambiguation rules & attributes

Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
Impacts




Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
Impact 1: Broadcasting News with Semantic Metadata



    Filtering news content by triple queries at the customer’s end
    (via API):

           β€’ content about any oil & gas company
           β€’ content about any employee of any public body in a
             given region of Russia
           β€’ content about any event going to happen in my city

    Common metadata for newswire and web content allow to
    blend free and paid content into new products (news archive)


Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
Impact 2: Adaptive Content of Websites



    My ria.ru


    β€’ Locating the user and filtering the content by region
    β€’ Gathering user interests and filtering content by
      entities and topics




Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
Impact 3: Non-traditional Aggregations and Analytics



    Putting together news metadata with external content

    β€’ summer forest fires
    β€’ juvenile delinquency in towns and regions
    β€’ election fraud cases




Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
3




                                              21                       4
                                                                            10
                                     10                2                              11
                                          3                        1       12        16        3
                                                   9                                       1                    14
                                          11                                                                2
                                                                                                   1
                                                           2                                           12

                                                                                                                     17   1
                                                               5




           Combination of crowd-sourced geo data about forest
           fires and local reports by RIA Novosti

Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
A case study: country image analysis




Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
Country image analysis


    β€’ Searching news content related to Russia across more
      than 3,000 foreign sources

    β€’ Processing search results, tagging and aggregating
      content with its metadata

    β€’ Producing statistics about reaction on subjects
      connected to Russia (events, people, organizations)




Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
Negativity Index


                                               Tymoshenko’s case in Ukraine,
                                               threat to boycott Euro 2012




                                               β€˜Pussy riots’ punks
                                               arrested




    Top sources with biggest number of negative publications on
    involvement of Russian politicians and businessmen in Yulia
    Tymoshenko’s case

Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
US media on Russia’s reaction on
                                                        the events in Syria




  The New York Times                            The Financial Times
                              The Washington Post




               Syria’s media on the same topic

Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
Further Challenges


    β€’ Semantic metadata for pictures and video (image
      recognition)

    β€’ Processing the content from social media to create
      adaptive social applications

    β€’ Adding voice recognition to semantic platform and create
      new products and services incorporating video with
      relevant articles and pictures



Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012
THANK YOU!


Philip Dudchuk & Daniel Hladky
SemTechBiz, San Francisco, June 5, 2012

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RIAN - News the New Way (powered by Ontos)

  • 1. News the New Way Semantics in the Driver’s Seat Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 2. Philip Dudchuk Head of Semantic Platform, RIA Novosti Daniel Hladky Deputy Director, W3C Russia Member of the Board, Ontos AG Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 3. 1941 Founded in the beginning of the WW2, RIA Novosti was initially a news agency reporting on the situation at the war front Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 4. First news websites looked like simple feeds Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 5. Boom of platforms in late 2000s Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 6. Metadata rules the world of news β€’ News metadata gets right content to right departments of the customer (big media) β€’ Metadata locates reported events (local newspapers) β€’ Metadata enables vertical products focused on selected areas (banking, automotive, government) Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 7. Distinct metadata sets Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 8. 2011: Need in a common Semantic Publishing Platform β€’ Build and manage a common news ontology and vocabularies for all products and news websites β€’ Generate metadata for every news item and every website article β€’ Aggregate content and metadata for further use in end- user applications (websites and mobile apps) Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 9. Evolution of the Publishing Cycle Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 10. The Ontology Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 11. Managing the Triple Store Triple Store updates β€’ Editorial meetings β€’ Statistics about β€˜heuristic’ entities β€’ Adding an entity directly from CMS Linguistic Information in the Triple Store β€’ Lookups for entities β€’ Morphology β€’ Disambiguation rules & attributes Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 12. Impacts Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 13. Impact 1: Broadcasting News with Semantic Metadata Filtering news content by triple queries at the customer’s end (via API): β€’ content about any oil & gas company β€’ content about any employee of any public body in a given region of Russia β€’ content about any event going to happen in my city Common metadata for newswire and web content allow to blend free and paid content into new products (news archive) Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 14. Impact 2: Adaptive Content of Websites My ria.ru β€’ Locating the user and filtering the content by region β€’ Gathering user interests and filtering content by entities and topics Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 15. Impact 3: Non-traditional Aggregations and Analytics Putting together news metadata with external content β€’ summer forest fires β€’ juvenile delinquency in towns and regions β€’ election fraud cases Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 16. 3 21 4 10 10 2 11 3 1 12 16 3 9 1 14 11 2 1 2 12 17 1 5 Combination of crowd-sourced geo data about forest fires and local reports by RIA Novosti Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 17. A case study: country image analysis Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 18. Country image analysis β€’ Searching news content related to Russia across more than 3,000 foreign sources β€’ Processing search results, tagging and aggregating content with its metadata β€’ Producing statistics about reaction on subjects connected to Russia (events, people, organizations) Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 19. Negativity Index Tymoshenko’s case in Ukraine, threat to boycott Euro 2012 β€˜Pussy riots’ punks arrested Top sources with biggest number of negative publications on involvement of Russian politicians and businessmen in Yulia Tymoshenko’s case Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 20. US media on Russia’s reaction on the events in Syria The New York Times The Financial Times The Washington Post Syria’s media on the same topic Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 21. Further Challenges β€’ Semantic metadata for pictures and video (image recognition) β€’ Processing the content from social media to create adaptive social applications β€’ Adding voice recognition to semantic platform and create new products and services incorporating video with relevant articles and pictures Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012
  • 22. THANK YOU! Philip Dudchuk & Daniel Hladky SemTechBiz, San Francisco, June 5, 2012