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Social, digital campaign and agency partnership v2
We are	

a global brand activation
company
We are	

creative collaborators.

We are rapidly growing our
digital and social media
production capabilities on a
global scale.
We believe	

in hiring people with real talent
and offering an environment in
which to flourish.
Our digital, social media, design
and production team boasts
years of experience developing
successful, innovative campaigns
for global brands.
We exist	

1. to ensure brand consistency
2. to leverage technology
3. to reduce timescales
4. to reduce costs
5. to collaborate
We deliver	

consistent
brand activation
everywhere


regardless of media channel,
format, device or language.
Who we do it for
Who we do it with
Where we do it	



                          London
                                   Amsterdam
  Portland
               New York              Rome                  Beijing
        L.A.

                                               Abu Dhabi
Social Media 	

	

Campaigns	

Here are a number of recent
projects that Splash and our
team members have delivered
for leading brand clients.
You Can’t Beat An Old
      Jamaican	





                        The brief:
                        To devise and
                        implement a long term
                        brand strategy to
                        increase brand
                        awareness by 50%
Old Jamaica	



You Can’t Beat an Old
Jamaican	



Having worked with the Old
Jamaica Ginger Beer brand for over
6 years we have helped their
business grow dramatically in the
UK


This years campaigns was to be the
biggest yet and we took control of all
communications from TV
commercials to long term social
media engagement
                                         https://www.facebook.com/OldJamaica?
                                                     ref=ts&fref=ts 	

In three months we have grown the
brands Facebook following from
zero to 25 thousand fans in the UK
Old Jamaica	




The campaign comprised a number
of game elements including a weekly
multiple choice teaser competitions
to win Old Jamaica product and
merchandise and Flash skill based
competitions                          http://www.youtube.com/user/OldJamaica1/videos?view=0 	



The core of the social of the
campaign is a generated content
driven game where Facebook users
could upload their jokes which
would be judged by other Facebook
users. The joke with the most votes
won with a grand prize of an all
expenses paid trip to Jamaica! Irie




                                                  https://twitter.com/Old_Jamaica 	

                                                                                                  http://apps.facebook.com/oldjamaicavideocomp/?
                                                                                                          fb_source=search&ref=ts&fref=ts
Post Office UK
   Limited	





                           The brief:

                1.  Incubate creative digital
                    solutions to meet various Post
                    Office UK Ltd business and
                    communication goals

                2.  To centralize creative
                    production and the supply of
                    campaign content to improve
                    speed and reduce costs.
Post Office UK	




Competition Box	



We were briefed by the Post Office
(UK) - the largest retailer by outlet
in Europe, to develop a long term
campaign to build their email
database


Are solution was to partner the Post
Office with great brands and offer
premium prizes via a ongoing
competition mechanic both within
Facebook and as a stand alone site


We knew reputable prizes and
regular chances to gain reward
would build engagement and throw
social users into action the numbers
have proven us correct                  https://competitionbox.net/
Post Office UK	




Over the past 9 months we have
launched over 60 competitions
ranging from engaging and addictive
flash games through to straight prize
draws on site and in Facebook


Competition box is now the most
successful competition site in the
UK (in terms of traffic) and we are
proud to have added nearly 1 million
new email addresses to the Post
Office database




                                                         https://twitter.com/CompetitionBox	

                                        https://www.facebook.com/competitionbox?sk=app_226605417396514
Cunard Lines: 	

We Are Cunard	





                              The brief:	

                    1.  Create a single hub that
                        brings Cunard Lines’
                        social activity together in
                        one place.

                    2.  Ensure consistency and
                        brand integrity across all
                        relevant social platforms
Cunard	




We are Cunard 	



We created a new Social Media hub
for Cunard Lines very active social
fans at www.wearecunard.com


Increased dwell time across social
channels by over 100% with the
release of compelling content.


Connected social fans who were
previously dispersed across
numerous social networks


One content detonation point that
now distributes to a global audience
of over 100,000 fans
                                       www.wearecunard.com
Cunard	

      Cunard


Initiatives undertaken to reward the
fans that engage the most with
preview content and even free
upgrades on their next voyage with
Cunard


We a currently developing a
number of new campaigns to further
engage and reward Cunard fans
worldwide.
British Airways 	

 Perfect Days	





                                 The brief:	

                      1.  Create a multi-faceted
                          Facebook application that
                          will grow organically over
                          time with both user
                          generated and seeded
                          content

                      2.  Inspire users to explore
                          key BA destination cities
                          across the globe
British Airways	




Perfect Days 	



A Facebook app created for British
Airways encouraging users to share
itineraries of their ‘Perfect Days’ in
key BA destination cities across the
globe


Over 9 months since launch and
‘Perfect Days’ has connected BA
customers, built the brand and
driven sales on the Facebook
platform


So far over 2,000 itineraries have
been posted with more are being
added all the time. Thousands of         http://www.facebook.com/britishairways/app_215566558483001	

Facebook users have enjoyed                                            	

sharing other’s Perfect Days




DC
Do Converse Make
     Boots	





                             The brief:	

                   1.  Create a Tumblr site for
                       the ‘Do Converse Make
                       Boots’ campaign

                   2.  Build a raft of digital
                       advertising components
                       based on an animated GIF
                       style
Converse	



Do Converse Make Boots	



We were asked to design and build a
Tumblr page and some humorous
animated gifs that would be used
across Tumblr, as banner
advertisements and on digital out of
home display space.
                                       http://doconversemakeboots.tumblr.com/
Converse	




Some of the GIFs
Pot Noodle GTI
     Game	





                           The brief:	

                 Create an enjoyable multi
                 level game to promote the
                 fiery new flavors of Pot
                 Noodle. One of the U.K’s
                 favorite snacks
Pot Noodle 	


 Facebook Tab Race Game	



 An online competition in line with
 the Pot Noodle brands cheeky, funky
 TV adverts for the same product
 variant launch.


 The top 5 racers on the leaderboard
 won a years supply of Pot Noodles.
 Quite the incentive.


 This game gained a cult following
 and helped make the product launch
 a huge success.




                                       http://www.facebook.com/potnoodle/app_429413190407940	

                                                                  	




XX
Pot Noodle 	





XX
Digital Advertising
Campaign
Production	

Our globally dispersed digital
teams create hundreds of
advertisements for well known
brands every month. Here’s a
small selection.
Calvin Klein

Elle Japan
Expandable Rich Media
Banner
Splash has been working in
partnership with Calvin Klein’s in-
house creative agency, CRK, since
2008.


We work as an extension of CRK,
picking up their creative ideas, often
delivered to us as a single print
execution and executing them with
creative integrity as multi media
campaigns across multiple
territories.


Calvin Klein utilise OASIS on a
global scale.
Cartier


Calibre de Cartier	

Expandable Rich Banners	

iAds	

	

Recently we have delivered a
number of special Pan-European
moving content iAds for Cartier.
Motorola


XT788 China


Rich media banner campaign
Social, digital campaign and agency partnership v2
Social, digital campaign and agency partnership v2
Splash Working
with Agency
Partners	

We have vast experience in
collaborating with our client’s
advertising, creative and strategy
agency partners.


Here are two examples.
Etihad Airways
with M&C Saatchi 	





                                  The brief:	

                       Splash Worldwide were selected
                       by Etihad to partner M&C
                       Saatchi in April 2012 as their
                       global production partner

                       The brief was to set up a
                       dedicated studio for press, print
                       and digital work in Abu Dhabi
                       within 16 days of appointment
                       and to configure a bespoke
                       version our campaign
                       management tool to manage the
                       production process
Etihad
                   Etihad	


Global Advertising
Production 	


To date we've delivered multiple
press, outdoor, digital display
and websites in 12 languages
across 22 countries..

Here is an example of one of our
most recent projects for Etihad
– a HTML5 campaign site which
seamlessly adapts to give an
optimum use experience no
matter how audiences view the
content.



               




                                   www.whyetihad.com
Etihad

whyetihad.com

On mobile.




             




                      www.whyetihad.com
Etihad

Regionalized Digital Display

Splash produce over 350 Flash and
Rich Media banner creatives per
month for Etihad global campaigns,
in up to 8 languages, most within a
24-48 hour turnaround.
VW China and
   DMG	





                             The brief:	

               Splash Worldwide work
               symbiotically with VW China’s lead
               creative agency DMG 	

               	

               DMG handle traditional advertising
               across print and TV. They offer the
               lead creative ideas and strategy for
               the VW brand in China while we
               deliver all digital production
               required to fulfill campaigns
VW China


Volkswagen Sagitar
Product Microsite – China


Our first major project for VW
China.
We created an expansive Flash site.
The site, in modern chinese, offers
users the chance to discover more
about the full 2012 Sagitar range. It
includes an interactive configuration
tool, high resolution imagery, video
content and a dealer locator.




                                        http://sagitar.faw-vw.com/index.php
VW China
        VW China
               Etihad	




From simple intuitive navigation
through the Sagitar's features to the
engaging and very fun TV ad
voiceover interaction which users
could share over Chinese social
networks our content rich site offers
everything potential customers need
to know about the Sagitar...and
more.




                                        http://sagitar.faw-vw.com/index.php
VW China
             Etihad	



iPad Configuration tool


Our next project for VW China was
to build a detailed iPad and Tablet
vehicle configuration app
Thank you
Social, digital campaign and agency partnership v2

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Social, digital campaign and agency partnership v2

  • 2. We are a global brand activation company
  • 3. We are creative collaborators. We are rapidly growing our digital and social media production capabilities on a global scale.
  • 4. We believe in hiring people with real talent and offering an environment in which to flourish. Our digital, social media, design and production team boasts years of experience developing successful, innovative campaigns for global brands.
  • 5. We exist 1. to ensure brand consistency 2. to leverage technology 3. to reduce timescales 4. to reduce costs 5. to collaborate
  • 6. We deliver consistent brand activation everywhere regardless of media channel, format, device or language.
  • 7. Who we do it for
  • 8. Who we do it with
  • 9. Where we do it London Amsterdam Portland New York Rome Beijing L.A. Abu Dhabi
  • 10. Social Media Campaigns Here are a number of recent projects that Splash and our team members have delivered for leading brand clients.
  • 11. You Can’t Beat An Old Jamaican The brief: To devise and implement a long term brand strategy to increase brand awareness by 50%
  • 12. Old Jamaica You Can’t Beat an Old Jamaican Having worked with the Old Jamaica Ginger Beer brand for over 6 years we have helped their business grow dramatically in the UK This years campaigns was to be the biggest yet and we took control of all communications from TV commercials to long term social media engagement https://www.facebook.com/OldJamaica? ref=ts&fref=ts In three months we have grown the brands Facebook following from zero to 25 thousand fans in the UK
  • 13. Old Jamaica The campaign comprised a number of game elements including a weekly multiple choice teaser competitions to win Old Jamaica product and merchandise and Flash skill based competitions http://www.youtube.com/user/OldJamaica1/videos?view=0 The core of the social of the campaign is a generated content driven game where Facebook users could upload their jokes which would be judged by other Facebook users. The joke with the most votes won with a grand prize of an all expenses paid trip to Jamaica! Irie https://twitter.com/Old_Jamaica http://apps.facebook.com/oldjamaicavideocomp/? fb_source=search&ref=ts&fref=ts
  • 14. Post Office UK Limited The brief: 1.  Incubate creative digital solutions to meet various Post Office UK Ltd business and communication goals 2.  To centralize creative production and the supply of campaign content to improve speed and reduce costs.
  • 15. Post Office UK Competition Box We were briefed by the Post Office (UK) - the largest retailer by outlet in Europe, to develop a long term campaign to build their email database Are solution was to partner the Post Office with great brands and offer premium prizes via a ongoing competition mechanic both within Facebook and as a stand alone site We knew reputable prizes and regular chances to gain reward would build engagement and throw social users into action the numbers have proven us correct https://competitionbox.net/
  • 16. Post Office UK Over the past 9 months we have launched over 60 competitions ranging from engaging and addictive flash games through to straight prize draws on site and in Facebook Competition box is now the most successful competition site in the UK (in terms of traffic) and we are proud to have added nearly 1 million new email addresses to the Post Office database https://twitter.com/CompetitionBox https://www.facebook.com/competitionbox?sk=app_226605417396514
  • 17. Cunard Lines: We Are Cunard The brief: 1.  Create a single hub that brings Cunard Lines’ social activity together in one place. 2.  Ensure consistency and brand integrity across all relevant social platforms
  • 18. Cunard We are Cunard We created a new Social Media hub for Cunard Lines very active social fans at www.wearecunard.com Increased dwell time across social channels by over 100% with the release of compelling content. Connected social fans who were previously dispersed across numerous social networks One content detonation point that now distributes to a global audience of over 100,000 fans www.wearecunard.com
  • 19. Cunard Cunard Initiatives undertaken to reward the fans that engage the most with preview content and even free upgrades on their next voyage with Cunard We a currently developing a number of new campaigns to further engage and reward Cunard fans worldwide.
  • 20. British Airways Perfect Days The brief: 1.  Create a multi-faceted Facebook application that will grow organically over time with both user generated and seeded content 2.  Inspire users to explore key BA destination cities across the globe
  • 21. British Airways Perfect Days A Facebook app created for British Airways encouraging users to share itineraries of their ‘Perfect Days’ in key BA destination cities across the globe Over 9 months since launch and ‘Perfect Days’ has connected BA customers, built the brand and driven sales on the Facebook platform So far over 2,000 itineraries have been posted with more are being added all the time. Thousands of http://www.facebook.com/britishairways/app_215566558483001 Facebook users have enjoyed sharing other’s Perfect Days DC
  • 22. Do Converse Make Boots The brief: 1.  Create a Tumblr site for the ‘Do Converse Make Boots’ campaign 2.  Build a raft of digital advertising components based on an animated GIF style
  • 23. Converse Do Converse Make Boots We were asked to design and build a Tumblr page and some humorous animated gifs that would be used across Tumblr, as banner advertisements and on digital out of home display space. http://doconversemakeboots.tumblr.com/
  • 25. Pot Noodle GTI Game The brief: Create an enjoyable multi level game to promote the fiery new flavors of Pot Noodle. One of the U.K’s favorite snacks
  • 26. Pot Noodle Facebook Tab Race Game An online competition in line with the Pot Noodle brands cheeky, funky TV adverts for the same product variant launch. The top 5 racers on the leaderboard won a years supply of Pot Noodles. Quite the incentive. This game gained a cult following and helped make the product launch a huge success. http://www.facebook.com/potnoodle/app_429413190407940 XX
  • 28. Digital Advertising Campaign Production Our globally dispersed digital teams create hundreds of advertisements for well known brands every month. Here’s a small selection.
  • 29. Calvin Klein Elle Japan Expandable Rich Media Banner Splash has been working in partnership with Calvin Klein’s in- house creative agency, CRK, since 2008. We work as an extension of CRK, picking up their creative ideas, often delivered to us as a single print execution and executing them with creative integrity as multi media campaigns across multiple territories. Calvin Klein utilise OASIS on a global scale.
  • 30. Cartier Calibre de Cartier Expandable Rich Banners iAds Recently we have delivered a number of special Pan-European moving content iAds for Cartier.
  • 34. Splash Working with Agency Partners We have vast experience in collaborating with our client’s advertising, creative and strategy agency partners. Here are two examples.
  • 35. Etihad Airways with M&C Saatchi The brief: Splash Worldwide were selected by Etihad to partner M&C Saatchi in April 2012 as their global production partner The brief was to set up a dedicated studio for press, print and digital work in Abu Dhabi within 16 days of appointment and to configure a bespoke version our campaign management tool to manage the production process
  • 36. Etihad Etihad Global Advertising Production To date we've delivered multiple press, outdoor, digital display and websites in 12 languages across 22 countries.. Here is an example of one of our most recent projects for Etihad – a HTML5 campaign site which seamlessly adapts to give an optimum use experience no matter how audiences view the content. www.whyetihad.com
  • 37. Etihad whyetihad.com On mobile. www.whyetihad.com
  • 38. Etihad Regionalized Digital Display Splash produce over 350 Flash and Rich Media banner creatives per month for Etihad global campaigns, in up to 8 languages, most within a 24-48 hour turnaround.
  • 39. VW China and DMG The brief: Splash Worldwide work symbiotically with VW China’s lead creative agency DMG DMG handle traditional advertising across print and TV. They offer the lead creative ideas and strategy for the VW brand in China while we deliver all digital production required to fulfill campaigns
  • 40. VW China Volkswagen Sagitar Product Microsite – China Our first major project for VW China. We created an expansive Flash site. The site, in modern chinese, offers users the chance to discover more about the full 2012 Sagitar range. It includes an interactive configuration tool, high resolution imagery, video content and a dealer locator. http://sagitar.faw-vw.com/index.php
  • 41. VW China VW China Etihad From simple intuitive navigation through the Sagitar's features to the engaging and very fun TV ad voiceover interaction which users could share over Chinese social networks our content rich site offers everything potential customers need to know about the Sagitar...and more. http://sagitar.faw-vw.com/index.php
  • 42. VW China Etihad iPad Configuration tool Our next project for VW China was to build a detailed iPad and Tablet vehicle configuration app