4. We believe
in hiring people with real talent
and offering an environment in
which to flourish.
Our digital, social media, design
and production team boasts
years of experience developing
successful, innovative campaigns
for global brands.
5. We exist
1. to ensure brand consistency
2. to leverage technology
3. to reduce timescales
4. to reduce costs
5. to collaborate
9. Where we do it
London
Amsterdam
Portland
New York Rome Beijing
L.A.
Abu Dhabi
10. Social Media
Campaigns
Here are a number of recent
projects that Splash and our
team members have delivered
for leading brand clients.
11. You Can’t Beat An Old
Jamaican
The brief:
To devise and
implement a long term
brand strategy to
increase brand
awareness by 50%
12. Old Jamaica
You Can’t Beat an Old
Jamaican
Having worked with the Old
Jamaica Ginger Beer brand for over
6 years we have helped their
business grow dramatically in the
UK
This years campaigns was to be the
biggest yet and we took control of all
communications from TV
commercials to long term social
media engagement
https://www.facebook.com/OldJamaica?
ref=ts&fref=ts
In three months we have grown the
brands Facebook following from
zero to 25 thousand fans in the UK
13. Old Jamaica
The campaign comprised a number
of game elements including a weekly
multiple choice teaser competitions
to win Old Jamaica product and
merchandise and Flash skill based
competitions http://www.youtube.com/user/OldJamaica1/videos?view=0
The core of the social of the
campaign is a generated content
driven game where Facebook users
could upload their jokes which
would be judged by other Facebook
users. The joke with the most votes
won with a grand prize of an all
expenses paid trip to Jamaica! Irie
https://twitter.com/Old_Jamaica
http://apps.facebook.com/oldjamaicavideocomp/?
fb_source=search&ref=ts&fref=ts
14. Post Office UK
Limited
The brief:
1. Incubate creative digital
solutions to meet various Post
Office UK Ltd business and
communication goals
2. To centralize creative
production and the supply of
campaign content to improve
speed and reduce costs.
15. Post Office UK
Competition Box
We were briefed by the Post Office
(UK) - the largest retailer by outlet
in Europe, to develop a long term
campaign to build their email
database
Are solution was to partner the Post
Office with great brands and offer
premium prizes via a ongoing
competition mechanic both within
Facebook and as a stand alone site
We knew reputable prizes and
regular chances to gain reward
would build engagement and throw
social users into action the numbers
have proven us correct https://competitionbox.net/
16. Post Office UK
Over the past 9 months we have
launched over 60 competitions
ranging from engaging and addictive
flash games through to straight prize
draws on site and in Facebook
Competition box is now the most
successful competition site in the
UK (in terms of traffic) and we are
proud to have added nearly 1 million
new email addresses to the Post
Office database
https://twitter.com/CompetitionBox
https://www.facebook.com/competitionbox?sk=app_226605417396514
17. Cunard Lines:
We Are Cunard
The brief:
1. Create a single hub that
brings Cunard Lines’
social activity together in
one place.
2. Ensure consistency and
brand integrity across all
relevant social platforms
18. Cunard
We are Cunard
We created a new Social Media hub
for Cunard Lines very active social
fans at www.wearecunard.com
Increased dwell time across social
channels by over 100% with the
release of compelling content.
Connected social fans who were
previously dispersed across
numerous social networks
One content detonation point that
now distributes to a global audience
of over 100,000 fans
www.wearecunard.com
19. Cunard
Cunard
Initiatives undertaken to reward the
fans that engage the most with
preview content and even free
upgrades on their next voyage with
Cunard
We a currently developing a
number of new campaigns to further
engage and reward Cunard fans
worldwide.
20. British Airways
Perfect Days
The brief:
1. Create a multi-faceted
Facebook application that
will grow organically over
time with both user
generated and seeded
content
2. Inspire users to explore
key BA destination cities
across the globe
21. British Airways
Perfect Days
A Facebook app created for British
Airways encouraging users to share
itineraries of their ‘Perfect Days’ in
key BA destination cities across the
globe
Over 9 months since launch and
‘Perfect Days’ has connected BA
customers, built the brand and
driven sales on the Facebook
platform
So far over 2,000 itineraries have
been posted with more are being
added all the time. Thousands of http://www.facebook.com/britishairways/app_215566558483001
Facebook users have enjoyed
sharing other’s Perfect Days
DC
22. Do Converse Make
Boots
The brief:
1. Create a Tumblr site for
the ‘Do Converse Make
Boots’ campaign
2. Build a raft of digital
advertising components
based on an animated GIF
style
23. Converse
Do Converse Make Boots
We were asked to design and build a
Tumblr page and some humorous
animated gifs that would be used
across Tumblr, as banner
advertisements and on digital out of
home display space.
http://doconversemakeboots.tumblr.com/
25. Pot Noodle GTI
Game
The brief:
Create an enjoyable multi
level game to promote the
fiery new flavors of Pot
Noodle. One of the U.K’s
favorite snacks
26. Pot Noodle
Facebook Tab Race Game
An online competition in line with
the Pot Noodle brands cheeky, funky
TV adverts for the same product
variant launch.
The top 5 racers on the leaderboard
won a years supply of Pot Noodles.
Quite the incentive.
This game gained a cult following
and helped make the product launch
a huge success.
http://www.facebook.com/potnoodle/app_429413190407940
XX
29. Calvin Klein
Elle Japan
Expandable Rich Media
Banner
Splash has been working in
partnership with Calvin Klein’s in-
house creative agency, CRK, since
2008.
We work as an extension of CRK,
picking up their creative ideas, often
delivered to us as a single print
execution and executing them with
creative integrity as multi media
campaigns across multiple
territories.
Calvin Klein utilise OASIS on a
global scale.
30. Cartier
Calibre de Cartier
Expandable Rich Banners
iAds
Recently we have delivered a
number of special Pan-European
moving content iAds for Cartier.
34. Splash Working
with Agency
Partners
We have vast experience in
collaborating with our client’s
advertising, creative and strategy
agency partners.
Here are two examples.
35. Etihad Airways
with M&C Saatchi
The brief:
Splash Worldwide were selected
by Etihad to partner M&C
Saatchi in April 2012 as their
global production partner
The brief was to set up a
dedicated studio for press, print
and digital work in Abu Dhabi
within 16 days of appointment
and to configure a bespoke
version our campaign
management tool to manage the
production process
36. Etihad
Etihad
Global Advertising
Production
To date we've delivered multiple
press, outdoor, digital display
and websites in 12 languages
across 22 countries..
Here is an example of one of our
most recent projects for Etihad
– a HTML5 campaign site which
seamlessly adapts to give an
optimum use experience no
matter how audiences view the
content.
www.whyetihad.com
38. Etihad
Regionalized Digital Display
Splash produce over 350 Flash and
Rich Media banner creatives per
month for Etihad global campaigns,
in up to 8 languages, most within a
24-48 hour turnaround.
39. VW China and
DMG
The brief:
Splash Worldwide work
symbiotically with VW China’s lead
creative agency DMG
DMG handle traditional advertising
across print and TV. They offer the
lead creative ideas and strategy for
the VW brand in China while we
deliver all digital production
required to fulfill campaigns
40. VW China
Volkswagen Sagitar
Product Microsite – China
Our first major project for VW
China.
We created an expansive Flash site.
The site, in modern chinese, offers
users the chance to discover more
about the full 2012 Sagitar range. It
includes an interactive configuration
tool, high resolution imagery, video
content and a dealer locator.
http://sagitar.faw-vw.com/index.php
41. VW China
VW China
Etihad
From simple intuitive navigation
through the Sagitar's features to the
engaging and very fun TV ad
voiceover interaction which users
could share over Chinese social
networks our content rich site offers
everything potential customers need
to know about the Sagitar...and
more.
http://sagitar.faw-vw.com/index.php
42. VW China
Etihad
iPad Configuration tool
Our next project for VW China was
to build a detailed iPad and Tablet
vehicle configuration app