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About me
R.F. CELADA Spa  Experience Governance of existing markets (Middle East, France), and support research and development of opportunities in new markets (Slovenia, Croatia, Serbia, Switzerland). Reporting directly to the property, hierarchical responsibility of 35 people in total at the 5 existing markets. Supporting the policy of territorial expansion of the Group, the country-specific sales strategies and process improvement integration center-periphery. Territory Growth Governance : Opening of new Zagreb Branch Office and where house,  Strategic Market Analytic thinking , Positioning the sales teams action on higher level of target, increase teams self confidence for a more qualified product/service. Million’s Euro Negotiations : Major negotiation conducted under my supervision, sales value over 500k Euro. Budget Administration – P&L Governance : Full governance of Slovenia Branch held Interim Country Manager position.  Recruiting and Staff coaching  engaging HILL Int.l recruitment and Head Hunting services, Staff development Programs with training courses at Headquarter, Team Leadership, Mentoring. Managed Area
Sale, after sale, maintenance, refurbishing, stocking of Machine tools: Turning, Milling, Metrology, Presses, Grinding, EDM &EDW, Lapping, Robots, Automation. More than 30 partners coming from 8 countries all over the world. More than 450 machine models. Since 1938 more than 18.000 installed machines in Italy and through the world, more than 70 years and more than 70 skilled Engineers R.F. CELADA Spa  Products
The headquarters in Milan, it has 5000 m2 of show room, 2200 m2 of offices and 300 employees. On average, Celada installs some 800 machines annually, and last year the company opened a new 3300 m2 technology/training centre, where it has 54 machines ( on permanent display) plus a team of engineers dedicated to training and engineering support. R.F. CELADA Spa  Products 2
R.F. CELADA Spa   Main operational Markets Headquartered in Milan, I manage 6 foreign branches. They depend on me directly 30 staff, including 4 Country Managers. I temporarily held the post of Country Manager for Slovenia. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUFFOLI TRANSFER Spa  Experience  Reporting directly to the property. Developed and consolidated sales in key Asian markets with the launch of agencies and distributors with technical support / after-sales service; 4 structures with about 80 people. Involvement in the project development of the client, particularly all the production lines of Valves and Fittings and automotive components. First year, during the crisis began in late 2008, a turnover of 4 million and then several negotiations developed by agents. 45-50% traveling abroad. High striking Sales   Presentation : The sale of very complex products often need 6 to 9 month negotiation hi level negotiation, presenting all the technical future and advantages to top ranking decision makers.  Territory Growth Governance :Manage to improve sales turnover and marketing efficiency to the China Office. Developed sales network in south east Asia with prominent s Agent/Distributors:Japan, Singapore, Malaysia, Thailand,  Indonesia, Korea,Taiwan. Marketing and Sales Set up :Participate to main National/International Machine tools exhibitions and seminars:Lean production, TPQ, TPS (Toyota prod.system)  from 2008 till 2011 Managed Area
BUFFOLI TRANSFER Spa  Experience 2  Strategic Market Analytic thinking , Positioning the Brand among the top class quality and reliability, develop literatures and printed dedicated to specific Country Market, Jargon and industrialization level. Operate with local Government offices seeking support in advanced production technology promotion. Needs Assessment & Product Education:  each negotiation required custom made solution evaluating and discussing and proposing to customers, production lines needs with advanced fast production lines maintaining top quality production level reducing human intervention near to zero. Multi million Euro Negotiations : Machines and production lines contracts from 600.000 Euro to 1.5 mil. Euro. Budget Administration – P&L Governance : Managing the China Rep Office and LOB budget Recruiting and Staff coaching:, Staff development Programs, Team Leadership, Mentoring:  Manage to develop China rep Office structure adding after sales Engineers, seeking support from Italian Institutions for sponsored Training courses in Italy. Managed Area
BUFFOLI TRANSFER Spa  Products Since 1958, BUFFOLI has been a European leader in the development of turnkey solutions for the machining of parts requiring multi-sided machining processes and precision turning operations.  From blanks or bar stock, for medium or high volume batch sizes, always with  loading/unloading automation. Multispindle mill-turn machines for parts typically machined on opposing spindle lathes or multi-spindles or vertical lathes Multispindle multi-turrets machines for parts typically machined on indexing turret  line of transfer machines or machining centers, for complex parts usually machined on 5-axis centers or lines made of more machines.  INDUSTRIES SERVED: automotive, defense, aerospace, compressors; bar turned parts for oil, water, gas, electronics: fittings, plumbing valves, connectors, nipples, couplings, precision bar turned parts (medical),  hydraulic and lubrication components.
BUFFOLI TRANSFER Spa  Products Since 1958, BUFFOLI has been a European leader in the development of turnkey solutions for the machining of parts requiring multi-sided machining processes and precision turning operations.  From blanks or bar stock, for medium or high volume batch sizes, always with  loading/unloading automation. Multispindle mill-turn machines for parts typically machined on opposing spindle lathes or multi-spindles or vertical lathes
BUFFOLI TRANSFER Spa Main operational Markets Headquartered in Bresca, I managed a branch in Shanghai (China), a large number of staff. I connected relationship with technical assistance and Distribution with after sales service in Singapore, Malaysia, Thailand and Japan, Agents in Korea, Taiwan, Turkey I set up and participated in many exhibitions of machine tools sector ,[object Object],[object Object],[object Object],[object Object],[object Object]
GNALI BOCIA Srl  Experience I  Reporting directly to the property, having the responsibility of market and product (water and ITS), new products development, cost analysis, analysis of the markets. Management of budgets and targets for agents and distributors. Increase of the distribution network by 30% and revenue by 25%. 55-65% travels and foreign missions working days. Territory Growth Governance : Substantially Enlarged sales to Russia, Ukraine, Lithuania, Turkey Greece and Spain I developed agency and Distributors, dealers on Middle East. New Product scouting, Marketing and Sales Set up : In cooperation with main Distributors (Russia, Spain Greece) I developed and marketed new products, often branded with Distributor logos. Enlarged products assortments, with 3 new catalogues, web site and marketing campaign for 2 different product lines. (Gas-Water) Needs Assessment & Product Education : Due the impact of raw material in the products cost, I operated in close conjunction with Purchase Manager and Financial manager, interacting with Production manager during development new products development process. from 2005 till 2008 Managed Area
GNALI BOCIA Srl  Products Production is hinged on the machining of Water and Gas control products, more specifically, pressure regulators-reducers and brass pipe fittings and valves for Water, pressure regulators, tap fittings, valves and small parts in brass or zamac for LPG-LNG Gas; a production that derives from 25 years of experience in the specific sector. The ISO 9001/2000 certificate for company quality assurance, together with the UNI CEI EN ISO/IEC 17025 certificate for the general requisites of the own laboratories where technical and product tests are carried out.
ITAL-TAP Srl it is a subsidiary of Gnali Bocia, specialized in valves, faucets and fittings. The production is mainly OEM for primary brands in Italy, Spain, Russia and Egypt. GNALI BOCIA Srl  Products
GNALI BOCIA Srl  Main operational Markets Headquartered in Lumezzane, Brescia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ENOLGAS BONOMI Spa Experiences I reported to Sales Director with responsibility of the area, the management of Agents and Distributors. Area: Middle and Far East, Oceania. Opening and development of new markets such as “India”, about 1 million turnover from the beginning and recovery of 25% of market share in the Mid East (Turkey +35%) and South East Asia repositioning. Territory Growth Governance : Rebuild South East Asia market after previous Agent/Distributor interrupt relationship and take all business to Competitors. Revamped relationship with India and Turkey Agents New Product scouting, Marketing and Sales Set up : Due Australia and New Zealand specific norms developed specific products line. Strategic Market Analytic thinking , Positioning on upper side of the Market due the flood of Made in China products. Increased specific Marketing for South East Asia markets (Vietnam, Thailand, Malaysia) Participate to many Exhibition and Conferences, elaboration of speech and presentation for the company CEO. Managed Area from 2008 till 2005
ENOLGAS BONOMI Spa  Products Enolgas Bonomi’s offer is characterized by various patents, both Italian and international, and by 3 specific areas: . Brass valves, Industrial valves, Automation domestic networks. A vast range of products and services which can meet any request of the Gas, Water and Heating systems market: from standard production to feasibility studies and following manufacture of new products. Customized solutions, in accordance with international standards and of the best quality, guaranteed by the Quality Assurance department.
ENOLGAS BONOMI Spa  Products 2 Enolgas Bonomi’s offer is characterized by various patents, both Italian and international, and by 3 specific areas: . Brass valves, Industrial valves, Automation domestic networks. A vast range of products and services which can meet any request of the Gas, Water and Heating systems market: from standard production to feasibility studies and following manufacture of new products. Customized solutions, in accordance with international standards and of the best quality, guaranteed by the Quality Assurance department.
ENOLGAS BONOMI Spa Main operational Markets Headquartered in Brescia. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXHIBITIONS SHOTING
My Bio Thank You! Personal data Home:  Via dei Sanmicheli 4, Brescia 25124 ITALY Place of birth:  Milan  Date of birth:  16th December, 1958  Civil status:  Married, 2 sons  Educational qualification: Account, BA Foreign languages Italian:  Mother tongue  English:  Fluent speaking, listening and comprehension  French:  Good communication (both speaking and reading)  Spanish:  Communication (speaking and reading)  Chinese:  Speaking, writing , reading of simple commercial texts  Japanese:  Basic commercial writing/reading  Marketing, Sales Business Development leadership positions Available to move to other provinces or countries .

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prandelli daniele illustrated CV

  • 2. R.F. CELADA Spa Experience Governance of existing markets (Middle East, France), and support research and development of opportunities in new markets (Slovenia, Croatia, Serbia, Switzerland). Reporting directly to the property, hierarchical responsibility of 35 people in total at the 5 existing markets. Supporting the policy of territorial expansion of the Group, the country-specific sales strategies and process improvement integration center-periphery. Territory Growth Governance : Opening of new Zagreb Branch Office and where house, Strategic Market Analytic thinking , Positioning the sales teams action on higher level of target, increase teams self confidence for a more qualified product/service. Million’s Euro Negotiations : Major negotiation conducted under my supervision, sales value over 500k Euro. Budget Administration – P&L Governance : Full governance of Slovenia Branch held Interim Country Manager position. Recruiting and Staff coaching engaging HILL Int.l recruitment and Head Hunting services, Staff development Programs with training courses at Headquarter, Team Leadership, Mentoring. Managed Area
  • 3. Sale, after sale, maintenance, refurbishing, stocking of Machine tools: Turning, Milling, Metrology, Presses, Grinding, EDM &EDW, Lapping, Robots, Automation. More than 30 partners coming from 8 countries all over the world. More than 450 machine models. Since 1938 more than 18.000 installed machines in Italy and through the world, more than 70 years and more than 70 skilled Engineers R.F. CELADA Spa Products
  • 4. The headquarters in Milan, it has 5000 m2 of show room, 2200 m2 of offices and 300 employees. On average, Celada installs some 800 machines annually, and last year the company opened a new 3300 m2 technology/training centre, where it has 54 machines ( on permanent display) plus a team of engineers dedicated to training and engineering support. R.F. CELADA Spa Products 2
  • 5.
  • 6. BUFFOLI TRANSFER Spa Experience Reporting directly to the property. Developed and consolidated sales in key Asian markets with the launch of agencies and distributors with technical support / after-sales service; 4 structures with about 80 people. Involvement in the project development of the client, particularly all the production lines of Valves and Fittings and automotive components. First year, during the crisis began in late 2008, a turnover of 4 million and then several negotiations developed by agents. 45-50% traveling abroad. High striking Sales Presentation : The sale of very complex products often need 6 to 9 month negotiation hi level negotiation, presenting all the technical future and advantages to top ranking decision makers. Territory Growth Governance :Manage to improve sales turnover and marketing efficiency to the China Office. Developed sales network in south east Asia with prominent s Agent/Distributors:Japan, Singapore, Malaysia, Thailand, Indonesia, Korea,Taiwan. Marketing and Sales Set up :Participate to main National/International Machine tools exhibitions and seminars:Lean production, TPQ, TPS (Toyota prod.system) from 2008 till 2011 Managed Area
  • 7. BUFFOLI TRANSFER Spa Experience 2 Strategic Market Analytic thinking , Positioning the Brand among the top class quality and reliability, develop literatures and printed dedicated to specific Country Market, Jargon and industrialization level. Operate with local Government offices seeking support in advanced production technology promotion. Needs Assessment & Product Education: each negotiation required custom made solution evaluating and discussing and proposing to customers, production lines needs with advanced fast production lines maintaining top quality production level reducing human intervention near to zero. Multi million Euro Negotiations : Machines and production lines contracts from 600.000 Euro to 1.5 mil. Euro. Budget Administration – P&L Governance : Managing the China Rep Office and LOB budget Recruiting and Staff coaching:, Staff development Programs, Team Leadership, Mentoring: Manage to develop China rep Office structure adding after sales Engineers, seeking support from Italian Institutions for sponsored Training courses in Italy. Managed Area
  • 8. BUFFOLI TRANSFER Spa Products Since 1958, BUFFOLI has been a European leader in the development of turnkey solutions for the machining of parts requiring multi-sided machining processes and precision turning operations. From blanks or bar stock, for medium or high volume batch sizes, always with loading/unloading automation. Multispindle mill-turn machines for parts typically machined on opposing spindle lathes or multi-spindles or vertical lathes Multispindle multi-turrets machines for parts typically machined on indexing turret line of transfer machines or machining centers, for complex parts usually machined on 5-axis centers or lines made of more machines. INDUSTRIES SERVED: automotive, defense, aerospace, compressors; bar turned parts for oil, water, gas, electronics: fittings, plumbing valves, connectors, nipples, couplings, precision bar turned parts (medical), hydraulic and lubrication components.
  • 9. BUFFOLI TRANSFER Spa Products Since 1958, BUFFOLI has been a European leader in the development of turnkey solutions for the machining of parts requiring multi-sided machining processes and precision turning operations. From blanks or bar stock, for medium or high volume batch sizes, always with loading/unloading automation. Multispindle mill-turn machines for parts typically machined on opposing spindle lathes or multi-spindles or vertical lathes
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  • 11. GNALI BOCIA Srl Experience I Reporting directly to the property, having the responsibility of market and product (water and ITS), new products development, cost analysis, analysis of the markets. Management of budgets and targets for agents and distributors. Increase of the distribution network by 30% and revenue by 25%. 55-65% travels and foreign missions working days. Territory Growth Governance : Substantially Enlarged sales to Russia, Ukraine, Lithuania, Turkey Greece and Spain I developed agency and Distributors, dealers on Middle East. New Product scouting, Marketing and Sales Set up : In cooperation with main Distributors (Russia, Spain Greece) I developed and marketed new products, often branded with Distributor logos. Enlarged products assortments, with 3 new catalogues, web site and marketing campaign for 2 different product lines. (Gas-Water) Needs Assessment & Product Education : Due the impact of raw material in the products cost, I operated in close conjunction with Purchase Manager and Financial manager, interacting with Production manager during development new products development process. from 2005 till 2008 Managed Area
  • 12. GNALI BOCIA Srl Products Production is hinged on the machining of Water and Gas control products, more specifically, pressure regulators-reducers and brass pipe fittings and valves for Water, pressure regulators, tap fittings, valves and small parts in brass or zamac for LPG-LNG Gas; a production that derives from 25 years of experience in the specific sector. The ISO 9001/2000 certificate for company quality assurance, together with the UNI CEI EN ISO/IEC 17025 certificate for the general requisites of the own laboratories where technical and product tests are carried out.
  • 13. ITAL-TAP Srl it is a subsidiary of Gnali Bocia, specialized in valves, faucets and fittings. The production is mainly OEM for primary brands in Italy, Spain, Russia and Egypt. GNALI BOCIA Srl Products
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  • 15. ENOLGAS BONOMI Spa Experiences I reported to Sales Director with responsibility of the area, the management of Agents and Distributors. Area: Middle and Far East, Oceania. Opening and development of new markets such as “India”, about 1 million turnover from the beginning and recovery of 25% of market share in the Mid East (Turkey +35%) and South East Asia repositioning. Territory Growth Governance : Rebuild South East Asia market after previous Agent/Distributor interrupt relationship and take all business to Competitors. Revamped relationship with India and Turkey Agents New Product scouting, Marketing and Sales Set up : Due Australia and New Zealand specific norms developed specific products line. Strategic Market Analytic thinking , Positioning on upper side of the Market due the flood of Made in China products. Increased specific Marketing for South East Asia markets (Vietnam, Thailand, Malaysia) Participate to many Exhibition and Conferences, elaboration of speech and presentation for the company CEO. Managed Area from 2008 till 2005
  • 16. ENOLGAS BONOMI Spa Products Enolgas Bonomi’s offer is characterized by various patents, both Italian and international, and by 3 specific areas: . Brass valves, Industrial valves, Automation domestic networks. A vast range of products and services which can meet any request of the Gas, Water and Heating systems market: from standard production to feasibility studies and following manufacture of new products. Customized solutions, in accordance with international standards and of the best quality, guaranteed by the Quality Assurance department.
  • 17. ENOLGAS BONOMI Spa Products 2 Enolgas Bonomi’s offer is characterized by various patents, both Italian and international, and by 3 specific areas: . Brass valves, Industrial valves, Automation domestic networks. A vast range of products and services which can meet any request of the Gas, Water and Heating systems market: from standard production to feasibility studies and following manufacture of new products. Customized solutions, in accordance with international standards and of the best quality, guaranteed by the Quality Assurance department.
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  • 20. My Bio Thank You! Personal data Home: Via dei Sanmicheli 4, Brescia 25124 ITALY Place of birth: Milan Date of birth: 16th December, 1958 Civil status: Married, 2 sons Educational qualification: Account, BA Foreign languages Italian: Mother tongue English: Fluent speaking, listening and comprehension French: Good communication (both speaking and reading) Spanish: Communication (speaking and reading) Chinese: Speaking, writing , reading of simple commercial texts Japanese: Basic commercial writing/reading Marketing, Sales Business Development leadership positions Available to move to other provinces or countries .