Webcast: Introduction to Search Engine Optimisation for Commercial Property Marketers

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A 15 minute introduction to search engine optimisation using commercial property examples. The webcast will include: • How a search engine finds your website • What you can do to help get your website found • How a search engine ranks your website • What you can do to get listed higher on a search page

Imóveis Tecnologia Negócios

Search Engine Optimisation SEO is about understanding search engines Rob Monaghan – Sales manager Rachel White – Senior search marketing

SEO is key. Without it your company doesn’t exist online

SEO focuses on organic results... Organic results FREE Sponsored results PAID Sponsored results PAID SEO affects only the organic search results SERPs = Search Engine Results Pages

Without SEO you might lose a lot of business … … because over 90% of the business users tell us their product or service search starts online .

A search engine does three basic things… 1. Collect 2. Index 3. Rank users Search results

How a search engine “collects” websites… ,[object Object],[object Object],[object Object],1. Collect

Why should robots find all pages in your site? Every page can be a landing page! 1. Collect

Help robots find all pages on your site! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Collect

Help the robots by using sound site structure… ,[object Object],[object Object],[object Object],[object Object],[object Object],1. Collect

[object Object],[object Object],[object Object],1. Collect Bad

Potential customer searches for your product or service Search engine displays the most relevant results in response to the search YOUR objective: Create pages that are highly relevant to the keywords your customers use

What you need to know about indexing… ,[object Object],[object Object],[object Object],2. Index

What key factors affect the page relevance? ,[object Object],[object Object],[object Object],Relevance depends on… 3. Rank users Search results

Get external (inbound) links… External links = “votes” from other pages

To get inbound links you must have great content on your site… Relevant /useful information? Content and links to experts? Helpful pictures/videos? Online tools or services? Content that gives a competitive advantage? Needed Products and Services? Blogs, Forums, presence on Social Media?

© 2007 Reed Business | 2007 | RB Gezondheidszorg | … and help you to attract more customers online!

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Webcast: Introduction to Search Engine Optimisation for Commercial Property Marketers

1. Search Engine Optimisation SEO is about understanding search engines Rob Monaghan – Sales manager Rachel White – Senior search marketing

2. SEO is key. Without it your company doesn’t exist online

3. SEO focuses on organic results... Organic results FREE Sponsored results PAID Sponsored results PAID SEO affects only the organic search results SERPs = Search Engine Results Pages

4. Without SEO you might lose a lot of business … … because over 90% of the business users tell us their product or service search starts online .

5. What you need to know about SEO…

7. A search engine does three basic things… 1. Collect 2. Index 3. Rank users Search results

10. Why should robots find all pages in your site? Every page can be a landing page! 1. Collect

11.

12.

13.

14.

15.

16.

17.

18.

19. What you need to know about SEO…

20. Potential customer searches for your product or service Search engine displays the most relevant results in response to the search YOUR objective: Create pages that are highly relevant to the keywords your customers use

21.

22.

23. Get external (inbound) links… External links = “votes” from other pages

24. To get inbound links you must have great content on your site… Relevant /useful information? Content and links to experts? Helpful pictures/videos? Online tools or services? Content that gives a competitive advantage? Needed Products and Services? Blogs, Forums, presence on Social Media?

25.

26.

28.

Notas do Editor

NB companies on average spend 60% of their marketing budget on their website. Some key messages for this presentation: It’s about awareness – getting your website ranked highly for searches on your PRODUCT type etc, NOT just on your brand name. Google algorithm is changing all the time - & way Google presents search results You have to stand out from a huge crowd Understand basics of Google results page Understanding basics of getting to the top of google results: Collect – getting crawled Index – getting filed properly by Google – categorised Rank – getting high in the results list on a given topic
Search engines look at each link to a web page as a kind of “vote” for the popularity of the destination page. The page with the most votes wins the popularity contest. So, how popular do you have to be to actually be considered “popular on the web”? Well, this diagram, which shows just 10 external links. That’s a bit misleading.
Great website content has two aspects: quality and quantity… … When it comes to “ quality ”, the VALUE of a web page is in the eye of user. Think about the business sites that you regularly visit and why you go there. Do you go to particular sites… … to get objective news and information in order to stay abreast of industry changes? … To read commentary, reviews, and remarks from experts and others? … How about too access online tools or services? … to size-up the options related to purchase needs? … or just to see pictures or videos of products? What these and many other, similar reasons have in common is that … … they provide potential business customers with the content they want to do their jobs better, and possibly, to gain a competitive advantage. To offer this kind of content takes a thorough knowledge of the target audience.

Webcast: Introduction to Search Engine Optimisation for Commercial Property Marketers

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Webcast: Introduction to Search Engine Optimisation for Commercial Property Marketers

Notas do Editor