18. Too many people are
relying on one metric to
evaluate NGOs
1992 Guidestar
Internet growing; they dragged
the 990s online
19. Too many people are
relying on one metric to
evaluate NGOs
~1996 Charity Naviator
Brought the 990s in & ran reports on
the numbers, spit out metrics based on
overhead rations
20. Too many people
are relying on one
3
#
metric to evaluate
~1996 Charity Naviator
Brought the 990s in & ran reports on
the numbers, spit out metrics based on
overhead rations ß now that is one
metric driving decisions
21. Overhead Ratios
still on general public’s collective
consciousness
creating a fair
system is proving
near impossible
22. 4
#
There are >160 rating
systems on the TRASI
website. Rating systems
might not be the solution.
33. PLANNERS vs SEARCHERS
Apply global
blueprints Adapt to
local
conditions
34. 5
#
Funding is often tied to
“plans” and these plans
often require a short time
frame. It’s easier to plan for
THINGS than people and
NGOs often focus on things.
35. We can take a
picture of things
but not investing
time in people.
49. #
10
We call it “marketing” but we
don’t realize we are
EDUCATING and selling
models of aid which have
sometimes been adjusted for
fundraising results.
50. #
11
There is competition for
funds. Fundraising efforts
usually focus on the org/
individual rather than the
“model” or impact. Co-
marketing around “investing
in people” is rare.
51. #
12
The critics who are talking
about these issues are not
using successful marketing
techniques
52. INTRODUCING
THE PLAYERS
Investing Time
in People
55. Rating Systems
• Charity Navigator (overhead)
• Philanthropedia (experts in the fields)
• Great Non-Profits (like Yelp!)
• GiveWell (very indepth, small number of orgs – for
example, no water orgs as none fit their criteria)
• Guidestar (auto pulls 990s – now feeds into many
others)
• Give.org (Better Business Bureau)
• IRIS (Social enterprise impact – from Blab, Acumen,
McKinsey, Rockefeller Foundation)
• TRASI (“Tools and Resources for Assessing Social
Impact - from The Foundation Center – lists 164
Tools/Methods/Best Practices for assessment)
57. NGO Consultants or Impact-Maximizing Orgs
• Root Cause
• Compass Point
• Pari
• Purpose
• Free Range Graphics
• OTF Group (government scale)
• The SROI Network
• 3iE (+ research)
• SROI Network (improve their communication)
• And more…. (graphic design, movement
building, organizational development, impact
measurement, etc)
58. Donor Facing Marketing Organizations
• The Adventure Project
• KIVA
• charity:water
• Etc…
• Organizations which exist to market/fundraise
for other organizations within a specific topic
but are not responsible for implementing the
programs themselves…
59. Foundations
• F.B. Heron
• Ford Foundation
• Tides Foundation (in SF)
• Threshold Foundation (in SF)
• Sooooo many!
60. Research Groups
• Poverty Action Lab (MIT)
• Innovations for Poverty Action
• Center for Global Development
• World Institute for Development Economics
Research of the United Nations University
(UNU-WIDER)
• Overseas Development Institute
• Kiel Institute for the World Economy
• Brookings
• Development Research Institute (Easterly/NYU)
• Etc…
61. Blogs
• AidWatch (Easterly) - “The essential insight of
Aid Watch is that more aid will reach the poor
the more people are watching aid”
• So so so many!
65. Organizations
focusing on
“Investing in People”
and sustainable
offerings which have
a high positive
impact
Donors focusing
their money on high
impact “solutions” to
the worlds problems
66. HOW
CAN WE
GET THERE?
Investing Time
in People