3. Before I Entered the store..
Does the store draw you in? If so how ?
Yes the store draws me in due to the smell of
the bakery products specially the “shawarma.”
Is the door open or closed?
It is closed
How does this make you feel?
It makes me feel good. I don’t like shops
having doors open all the time.
4. Before I Entered the store..
How big is the sign lettering and in what font?
It says “Ayaans Bakers”
written in big English font.
That lights up during
the night.
What does it tell you
about the store?
It tells me that the shop
sells bakery products
5. Environment
What is the color scheme of the
store? How does this affect
you?
The color scheme is yellowish.
Which gives a soothing affect
during winters.
What type of the floor does the
store have?
The floor has tiles which
looks beautiful and clean.
6. Environment
How high is the ceiling?
The ceiling is almost 13 ft high.
It gives a good look to store.
How brightly lit the store is ?
The store is filled with lights.
Every eatable is easily visible
to customers.
How loud is the environment?
The environment is not at all
loud and is peaceful.
7. Environment
Does the store have a distinct
smell?
Yeah the store has a distinct
smell of different eatables.
Where is the cash register
located?
The cash register is located
at the center of the shop as
shown in image.
How visible is the store security?
The security is not visible.
There are hidden cameras.
8. Environment
How long do you want to stay
in the shop?
There are a lot of good eatables
so I want to stay here forever.
Does the environment influence
the perceived value of
merchandise?
Yes it does.
9. Personal
How long does it take before
a salesman initiates contact?
The sales person contacts
almost immediately.
Does the salesman treat
different customers differently?
No, the sale man treats every
customer in a similar manner.
What is the ratio of sales person
to customers?
There are 3 sales person. And
customers come in different
numbers but are managed easily
10. Personal
What age and gender are the
employees?
They are all male and around
25-30 years old.
Do the sale person have uniform?
There is no particular uniform.
Do the sales people match the
store’s image?
No they don’t.
11. Products
What is the first product you
notice?
The first product I notice are the
things placed in the displaying
shelf.
How are the products arranged?
Products are arranged by
function.
What products are at eye level?
Products that are expensive yet
tasty are at eye level.
12. Products
Are prices of products easy to
find?
Yes, there is a list given of each
product that is offered. One
can find the price in it without
any problem
Are there impulse items near
the cash register?
Yes there are impulse items near
the cash register.
13. Customers
Are customers alone or with
someone else?
Rarely a customer is alone. But
most of the times they come in
groups (friends, family etc)
What is the average age and
gender of customers?
Its very dynamic. But mostly I
noticed that youngster were in
a greater number. And the male
outnumbered females.
14. Customers
How long do they stay in the
shop?
They stay for 10-15 mins on
average.
Do customers touch the
products? Is this encouraged?
Customers can touch some
products placed in the fridge
shown. But most products can
not be touched. It is encouraged
though.
15. Customers
Do customers appear to be
on a mission or are they
browsing?
Mostly they are just browsing.
What percent of customers
purchase the product in store?
Roughly 98% of people leave
shop after buying something.
There were very few cases of
customer leaving empty
handed.
17. Before I Entered the store..
Does the store draw you in? If so how ?
No the store doesn’t draw me in unless I have
to get something from it.
Is the door open or closed?
The door is open
How does this make you feel?
It makes me feel bad. I like shops with closed
doors.
18. Before I Entered the store..
How big is the sign lettering
and in what font?
It says “C-mart”
written in big English font.
That lights up during
the night.
What does it tell you
about the store?
It tells me that the shop
is some sort of general
store.
19. Environment
What is the color scheme of the
store? How does this affect
you?
The color scheme is white.
It makes everything bright and
clear. I like it.
What type of the floor does the
store have?
The floor has big tiles which
looks beautiful and clean.
20. Environment
How high is the ceiling?
The ceiling is almost 15 ft high.
It gives a good look to store.
How brightly lit the store is ?
The store is filled with lights.
Each product is easily visible.
How loud is the environment?
The environment is noisy
due to the rush of customers.
21. Environment
Does the store have a distinct
smell?
No the store does not have
a distinct smell.
Where is the cash register
located?
Two cash registers are located
right at the exit of the store..
How visible is the store security?
There is a guard inside the shop.
There are also hidden cameras.
22. Environment
How long do you want to stay
in the shop?
I don’t want to stay long in the
shop due to the noise.
Does the environment influence
the perceived value of
merchandise?
Yes it does.
23. Personal
How long does it take before
a salesman initiates contact?
The sales person never contacts
you unless you call him.
Does the salesman treat
different customers differently?
No, the sale man treats every
customer in a similar manner.
What is the ratio of sales person
to customers?
There are 2 sales person. The
customers outnumber the sales
person. So one has to wait in a queue.
24. Personal
What age and gender are the
employees?
One male. One female. The ages
are around 22-25
Do the sale person have uniform?
There is no particular uniform.
Do the sales people match the
store’s image?
Yes they do match the store’s
image.
25. Products
What is the first product you
notice?
The first product I notice are the
biscuits and chocolates.
How are the products arranged?
Products are arranged according
to their function.
What products are at eye level?
Products at eye level are
Snacks, Chocolates, Dairy
Products.
26. Products
Are prices of products easy to
find?
Yes, there is a list given of each
product that is offered. One
can find the price in it without
any problem
Are there impulse items near
the cash register?
Yes there are impulse items near
the cash register.
27. Customers
Are customers alone or with
someone else?
Rarely a customer is alone. But
most of the times they come in
groups (friends, family etc)
What is the average age and
gender of customers?
Its very dynamic. But mostly I
noticed that youngster were in
a greater number. And the male
outnumbered females.
28. Customers
How long do they stay in the
shop?
They stay for 20-25 mins on
average.
Do customers touch the
products? Is this encouraged?
Customers can touch each and
every product.
29. Customers
Do customers appear to be
on a mission or are they
browsing?
Customer appear to be on a
mission.
What percent of customers
purchase the product in store?
Almost 70% of customers
buy something from the
store.
31. Before I Entered the store..
Does the store draw you in? If so how ?
The store doesn’t draw me in.
Is the door open or closed?
The door is closed
How does this make you feel?
It makes me feel good.
32. Before I Entered the store..
How big is the sign lettering
and in what font?
It says “Cutting Saloon”
written in small English font.
What does it tell you
about the store?
It tells me that the shop
is about hair cutting.
33. Environment
What is the color scheme of the
store? How does this affect
you?
The color scheme is white.
So that cutting could be done
easily.
What type of the floor does the
store have?
The floor has tiles. So that its
easy to clean the hair.
34. Environment
How high is the ceiling?
The ceiling is almost 11 ft high.
It makes the lights closer so
that cutting is easy.
How brightly lit the store is ?
The store is very brightly lit.
How loud is the environment?
The environment is calm. And
Music is playing on the TV.
35. Environment
Does the store have a distinct
smell?
The store has a smell of different
aftershave bottles and shaving
cream.
Where is the cash register
located?
There is no cash register in the
shop. Money is handed over to
person directly.
How visible is the store security?
There is no security in this shop.
36. Environment
How long do you want to stay
in the shop?
I don’t want to stay long in the
shop because there is not much
to see.
Does the environment influence
the perceived value of
merchandise?
Yes it does.
37. Personal
How long does it take before
a salesman initiates contact?
The salesman makes contact
after a few minutes.
Does the salesman treat
different customers differently?
No, the sale man treats every
customer in a similar manner.
What is the ratio of sales person
to customers?
Sales person are 4 and customer
number is random.
38. Personal
What age and gender are the
employees?
All male employees. The ages
are around 24-30.
Do the sale person have uniform?
No uniform is present
39. Products
What is the first product you
notice?
I notice different hair colors
displayed.
How are the products arranged?
Products are arranged by the
priority of use.
What products are at eye level?
Products at eye level are creams,
lotions and aftershaves.
40. Products
Are prices of products easy to
find?
Yes. There is a list of different
prices of different services.
Are there impulse items near
the cash register?
There is no cash register.
41. Customers
Are customers alone or with
someone else?
Mostly the customer is alone.
What is the average age and
gender of customers?
Average age of customer is 24.
No females come in the shop.
42. Customers
How long do they stay in the
shop?
They stay for 30 mins on
average.
Do customers touch the
products? Is this encouraged?
Customers don’t touch the
products.
43. Customers
Do customers appear to be
on a mission or are they
browsing?
Customer appear to be on a
mission.
What percent of customers
purchase the product in store?
100% customers utilize the
services offered by the barber.
44. Lessons
This assignment help me learned many new things
It showed me that if I pay attention I can see things I
never saw before.
I can note small things that are not important to
many people and improve them.
Its all about how much attention you are ready to
pay. And it will unfold a lot of opportunities for you.
45. The present moment is filled with joy and happiness.
If you are attentive, you will see it.
Thich Nhat Hanh