- Levi Strauss designed the first pair of blue jeans in 1853 in San Francisco, using denim material also used for tents. He added metal rivets to pockets after a customer kept ripping them. - Blue jeans became popular work clothes but were adopted by Hollywood stars, making them a global fashion. Westerns influenced their popularity further. - Over 150 years, Levi's jeans had a young image that attracted generations of youth despite some drawbacks like lack of comfort or color fading.