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Smart marketing in Moldova

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Daniela Munca-Aftenev
Daniela Munca-Aftenev

Magenta Consulting Study Case for the Business for Youth Training, Moldova, Chisinau, 2010

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Business for Youth SMART Markering in Moldova– Magenta Consulting Study Case By Daniela Munca, PhD
What do these products have in common?
Why do people buy these products?
The Chartered Institute of Marketing ,[object Object]
Key words ,[object Object],[object Object]
Through effective use of market and marketing research an organization should be able to: ,[object Object],[object Object],[object Object]
All businesses need to set objectives for themselves or for the products or services they are launching. What does your company, product or service hope to achieve?
SMART objectives ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Research the LOCAL market !!!
 
 
Team Work: Task 1 How well do YOU know the Modovan market? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
According to Magenta …
Task 2 What influences Moldovan consumers’ choice most of all? (2 factors)
What influences Moldovan consumers’ choice most of all? ,[object Object],[object Object],[object Object]
The prices of products sold in commercial centers (2) ,[object Object],[object Object]
Task 3 Social Networks and Advertising in Moldova ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks and Advertising in Moldova ,[object Object],[object Object],[object Object],[object Object]
 
Task 4: Advertisement characteristics most appreciated by the Moldovan public. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertisement characteristics most appreciated by the Moldovan public.
Group Discussion : Which advertising campaigns took advantage of these to target their customers? ,[object Object],[object Object],[object Object],[object Object],[object Object]
World famous slogans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Task 5: Guess the Company / Service / Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
How do you evaluate the following advertising campaigns? ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Task 6: Study case: Team work ,[object Object],[object Object]
[object Object],[object Object]

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