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Chapter six analyzing consumer markets

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This document summarizes factors that influence consumer buying behavior, including cultural, social, personal, and brand factors. It also outlines key psychological processes such as motivation, perception, learning, and memory that impact purchasing decisions. Finally, it discusses the five stage buying decision process and provides examples of the current consumer landscape.

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Chapter Six Analyzing Consumer Markets By: Mary Danielle A. Najos Ateneo Graduate School of Business May 22, 2010
Outline: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACTORS that influence Consumer Buying Behaviour ,[object Object],[object Object],[object Object]
FACTORS that influence Consumer Buying Behaviour ,[object Object],[object Object]
FACTORS that influence Consumer Buying Behaviour ,[object Object],[object Object]
FACTORS that influence Consumer Buying Behaviour: KEY PYSCH PROCESSES ,[object Object]
FACTORS that influence Consumer Buying Behaviour: KEY PYSCH PROCESSES ,[object Object]
FACTORS that influence Consumer Buying Behaviour: KEY PYSCH PROCESSES ,[object Object]
FACTORS that influence Consumer Buying Behaviour: KEY PYSCH PROCESSES ,[object Object]
THE BUYING DECISION PROCESS: The Five Stage Model ,[object Object]
Current Landscape ,[object Object]
IN SUMMARY: cfltaskforce.treasury.gov.au/.../06Chapter2.asp
Thank You!

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Chapter six analyzing consumer markets