Marketing Your Marketing

Marketing Your Marketing and PR Effort Dan Dunlop NESHCo Webinar Wednesday, April 15

Adding a Step to the Process ,[object Object],[object Object]

Why is Step #2 Often Ignored? ,[object Object],[object Object],[object Object],[object Object],[object Object]

If you don’t market your department’s good work, it is not likely that anyone else will.

It is time to consider yourself (and your department) a client. Ask yourself how much energy you devote to marketing your department?

You Tell Me, Why Market Your Marketing and PR Efforts? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who Should We Target When Marketing our Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Do You Currently Market Your Marketing and PR Efforts? (Tell us about your best practices.) ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Philosophy ,[object Object],[object Object],[object Object],[object Object]

The Philosophy continued… ,[object Object],[object Object],[object Object]

The Benefits of this Approach ,[object Object],[object Object],[object Object],[object Object],[object Object]

You’ve Created an Ad, Campaign, Commercial, or some other Product. What’s Next? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rollout the Work Internally ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Merchandizing Your Work Internally

Tell Your Story within the Industry & Build Brand Stature (And do some career building while you’re at it!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Your Work Profiled in National Publications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Healthcare Marketing Report ,[object Object],[object Object],[object Object],[object Object],[object Object]

Healthcare Advertising Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HealthLeaders Media Marketing Weekly ,[object Object],[object Object],[object Object]

HealthLeaders Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Health Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Spectrum Newsletter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Healthcare Today ,[object Object],[object Object],[object Object],[object Object],[object Object]

Healthcare Strategy Alert ,[object Object],[object Object],[object Object],[object Object]

Get Publicity, Then Leverage It! ,[object Object],[object Object]

Get Publicity, Then Leverage It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get Publicity, Then Leverage It!

White Papers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Winnings Awards For Your Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Win Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Healthcare Advertising Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Aster Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HealthLeaders Marketing Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]

National Health Information Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Local SHSMD Affiliate ,[object Object],[object Object],[object Object],[object Object]

eHealthcare Leadership Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Global Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SIAA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Telly Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Davey Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

National Mature Media Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Videographer Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Communicator Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marcom Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hermes Creative Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ava Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Mobius Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

American Business Awards ,[object Object],[object Object],[object Object],[object Object]

The Stevies for Women in Business ,[object Object],[object Object],[object Object],[object Object]

The Blingy Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Gracies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mercury Excellence Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR People Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]

PR News CSR Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Awards to Learn About Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Platinum PR Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]

Non-Profit PR Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]

Apex Awards for Publication Excellence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summit Creative Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The W3 Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Webby Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IN-AWE Awards ,[object Object],[object Object],[object Object],[object Object]

AME Awards Advertising Marketing Effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object]

CLIO Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]

Local ADDY Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communication Arts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Media Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effie Awards ,[object Object],[object Object]

Merchandize Your Victories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Judging Awards Competitions ,[object Object],[object Object],[object Object]

Presenting at Conferences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leverage Your Participation in Industry Conferences ,[object Object],[object Object],[object Object],[object Object],[object Object]

Leverage Your Participation in Industry Conferences

Other Types of Industry Involvement ,[object Object],[object Object],[object Object],[object Object]

It’s Hard Work - And Worth Every Minute Of It. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Information ,[object Object],[object Object],[object Object]

Marketing Your Marketing

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