5. Crawlability: Server Optimization HTTP Compression Having a large website and millions of pages or URLs means a crawler takes a long time to crawl and index your entire site XML Sitemaps and proper link strategy aren’t always enough HTTP Compression works like a .zip file Reduces download time for users and crawlers Conditional GET Do your pages change often? Why waste time having crawlers re-spider your site? Tell browsers and crawlers that your pages haven’t changed Improves index coverage quickly
24. Case Study: MSN Video http://video.msn.com/video.aspx?mkt=en-gb Flash Video in Flash Flash and AJAX AJAX
25. Case Study: MSN Video http://video.msn.com/video.aspx?mkt=en-gb
26. Case Study: MSN Video http://video.msn.com/video.aspx?mkt=en-gb
27. Case Study: MSN Video Real URLs – One page per video http://video.msn.com/?mkt=en-gb&vid=b098ff42-994c-4ebd-8741-1c34737318b7&playlist=search:q:plane:mk:en-gb:sf:ActiveStartDate:vs:1:cs:ENGB_Stupid%20Videos&tab=s1204718424896&from=video_module ...becomes http://uk.video.msn.com/videos/woman-in-airport-strop/ Build links to the Video pages Empower users to share via Social Media and blogging with a single click Achieve scale by using the inline player on MSN content pages Show related videos Make the pages Crawlable Get rid of the AJAX Correct down-level experience Build topic relevance Expose user generated content such as ratings, comments, submitted videos Display relevant content from around the network in an automated fashion Full index coverage Geo-target individual countries’ Video destination site with Webmaster Tools validation, META tagging and domain XML Sitemaps and Robots.txt for each market
28. Thank you Dan Cohen Global SEO Engineering Lead dan.cohen@microsoft.com | http://dancohen.info/
Editor's Notes
Breakdown of SEO factors and assignment within internal groups