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Dan Armstrong @ Immovator Cross Media Café
1. Rabo Mobiel B.V. Rabobank Nederland Cross Media Café Mobiele Media Dan Armstrong (10 februari 2009) De Bank in je Broekzak Rabo Mobiel as accelerator for a new form of bank media and customer interactivity.
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5. “ Issuer-centric” world “customer-centric” world? Customer needs to go to the bank, request PIN pass, credit cards, changes… Travel to NS for an OV-chipkaart, apply for personalised OV-chipkaart… Pick up loyalty cards at supermarkets and retail locations Different cards, chips for different services… Office Entrance Rabo Mobiel wants to move customers themselves to the centre of the card ecosystem. A connected device, card/ID with a screen and keyboard can help do that… Rabo Schoolbank Public Transport Debit Card Sport Pass Loyalty Credit Cards Member- ship