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Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Jawbone Up Wristband




FitBit


                                Zeo
Quantified                    Self-
             Technology
  Self                    Improvement
You’re doing something
                             right, and want to
 Something is wrong
                               make sure you
and you want to fix it.
                           continue to do things
                                    right.


You want to compare
your performance or        You need support to
  experiences with           stay motivated.
      others.
Social
Data   Mobile            Games
                Media
Data entry                    Sensors
                 • Mobile apps                 • Wearable
                 • Websites                    • Embedded
                                               • Attached




Photograph your meals         Track your lid    Monitor blood pressure   Track your brushing

  The Eatery                GreenGoose              Withings             Beam Brush
Browser
                Call log     Dog walks
  history


                 Energy
Emails sent                 GPS/location
              consumption


Keystrokes      Mood        Music plays



Screen time       Sex        Spending
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
If you are trying to break a
 habit or change your life,
   socializing (publishing)
     your data improves
            efficacy




Friends bear witness and
     provide support




 You’re held accountable
Data can be
  aggregated




 You learn about
    yourself in
relation to others




We all learn more
about the world
Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)
Data
                           Visualizations   Analysis



           Data-Tracking                                 Quantified
Personal                                                   Self
           Technologies
Behavior


                                            Motivation
                            Gamification    & Support
patients
                              • chronic conditions
                   athletes   • pregnant women
                              • smokers in quit
                                process



                                                   personal-
tech evangelists
                                                 development
  and hackers
                                                    junkies
                          Who?
Help consumers
  understand how a       • Illustrate how a lipstick color affects a
product impacts their      woman’s mood
         lives


    Better target
  consumers with         • Show ads for high end running shoes to
appropriate products       consumers who run more than 2 miles a day
   and messaging


  Reward consumers
                         • Encourage biking to work: reduces carbon
for behaviors that are
                           emissions, improves individual health, and
 good for society and      sells more cycling equipment
   good for business



                         • Track and illustrate the benefits of regular
Improve the nation’s
                           blood pressure monitoring, which leads to a
      health               decrease in heart attacks and strokes
Help people      And by doing
play real life   so change the
   better            world

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Quantified Self: How digital technologies can help change behaviors (and maybe even change the world)

  • 9. Quantified Self- Technology Self Improvement
  • 10. You’re doing something right, and want to Something is wrong make sure you and you want to fix it. continue to do things right. You want to compare your performance or You need support to experiences with stay motivated. others.
  • 11. Social Data Mobile Games Media
  • 12. Data entry Sensors • Mobile apps • Wearable • Websites • Embedded • Attached Photograph your meals Track your lid Monitor blood pressure Track your brushing The Eatery GreenGoose Withings Beam Brush
  • 13. Browser Call log Dog walks history Energy Emails sent GPS/location consumption Keystrokes Mood Music plays Screen time Sex Spending
  • 21. If you are trying to break a habit or change your life, socializing (publishing) your data improves efficacy Friends bear witness and provide support You’re held accountable
  • 22. Data can be aggregated You learn about yourself in relation to others We all learn more about the world
  • 24. Data Visualizations Analysis Data-Tracking Quantified Personal Self Technologies Behavior Motivation Gamification & Support
  • 25. patients • chronic conditions athletes • pregnant women • smokers in quit process personal- tech evangelists development and hackers junkies Who?
  • 26. Help consumers understand how a • Illustrate how a lipstick color affects a product impacts their woman’s mood lives Better target consumers with • Show ads for high end running shoes to appropriate products consumers who run more than 2 miles a day and messaging Reward consumers • Encourage biking to work: reduces carbon for behaviors that are emissions, improves individual health, and good for society and sells more cycling equipment good for business • Track and illustrate the benefits of regular Improve the nation’s blood pressure monitoring, which leads to a health decrease in heart attacks and strokes
  • 27. Help people And by doing play real life so change the better world

Notas do Editor

  1. Are you a quantified self? Let’s see . . . Have you ever written in a diary or journal?
  2. Have you ever taken a photo exactly like this?
  3. Do you know what this symbol is?
  4. Or maybe you’ve used one of these mobile apps to keep track of how much water you drink, how far you’ve run, or what you’ve eaten?WaterloggedRunKeeperLowCarb Diet Assistant
  5. Or even worn one of these to track your physical activity or sleep?
  6. If so, you’re probably taking part in the movement called The Quantified Self. Essentially, The Quantified Self is the pairing of technology and self-improvement to form the best you that you can be.
  7. Are any of these scenarios familiar? These are some of the reasons people turn to the Quantified Self movement.
  8. What kinds of technologies are we talking about?Data collectionMobile tech (not just smartphones, but things that go with you)Social mediaGamification
  9. First, you need data. There are two main ways to collect data. One way is to manually entering information into a system (e.g., a paper diary, a mobile app, a website). Another way is to use a sensor, which is a more passive way to collect data. Sensors can be wearable (e.g, an armband), embedded (e.g., a gyroscope inside your iPhone), or attached (e.g., a tag stuck to your toilet lid). What kind of data do people collect?Photos of foodInstances when a toilet lid is left upBlood pressure readingsHow long you brushed your teeth
  10. Here are some other examples of data one might collect in the quest to improve one’s life.
  11. Once you’ve got data, the next step is to view it and analyze it. Visualizations might include longitudinal trends (trends over time), cause and effect, correlations, and maps. Seeing the facts on your computer makes them difficult to ignore.Aaron Parecki, co-creator of location platform Geoloqi, has collected his location every few seconds for over three years. He put his data on a map.
  12. Sleep-wake graph of Danielle Carrick’s week, May 1st, 2012http://thesocietypages.org/graphicsociology/2012/07/15/visualizing-the-quantified-self/
  13. Square Meal by Mimi Chun.
  14. Bad hair based on meterological factors. http://mimiochun.see.me/aw2011
  15. Once you’ve got data, the next step is to view it and analyze it. Visualizations might include longitudinal trends (trends over time), cause and effect, correlations, and maps. Seeing the facts on your computer makes them difficult to ignore.
  16. The usefulness of your data is maximized when you share it with others. If you’re trying to change or maintain a behavior, being accountable to others can be motivating. Sharing your activities with others also encourages social support, another key motivator to stick with a change.http://bud.ge/tour
  17. We’re endlessly fascinated with ourselves. But data about an individual isn’t just useful to that individual. When data is aggregated it can help you to learn how you fit into a larger picture or help everyone participating understand what’s happening at a larger level.http://www.slideshare.net/RockHealth/rock-report-sensors-9962927
  18. Why not turn your data into a game? You might compete against yourself or alongside friends. Gamification can make life more fun by adding rewards. It can also help you optimize by providing real-time feedback.
  19. In sum, The Quantified Self movement is about collecting personal behavior data with emerging technologies and then analyzing it in ways that can help you be the best possible version of yourself. It can also be used to turn life into a fun competition with social support.
  20. Who is part of this movement? All kinds of folks. Athletes, techies, patients, and people who just want to improve themselves.
  21. The Quantified Self offers a way to help people play real life better. And by doing so, influence behavior change for good on a societal level.