1. Social Media Megatrends in 2014

2. 2
Outline
• More brands on Google+
• Explosive growth for LinkedIn
• Vine/Keep, Instagram, Youtube
• Mobile
• Social photography
• Increase of digital marketing spend

3. 3
• Google+ is a „one size fits all‟ social
media solution
• Growing at a faster rate then
Facebook
• Integrates with many other aspects
of the web
1. Google+
Source: Social Metrics
Date: April 2013

4. 4
• 10 million + users in MENA
• Middle East users use it primarily
for:
– Relationship-building
– New business
– Credible information
• 36% of users access the site over
mobile in the region, vs. 33%
worldwide
2. LinkedIn
Source: LinkedIn 360 Member Study,
Middle East 2013
Date: 2013

5. 5
• Local businesses using Facebook as a portal for
retail, with payment usually on delivery.
• Examples: Foulard, Anayah, FanillaCouture, Pink
Fudge, and Craves
3. Facebook for Retail

6. 6
4. Vine/Keek
• Arab Vines has 670,042 likes on Facebook
• Local vines: Palestinian, Lebanese, Egyptian, Syrian,
Sudanese Vines
• Arab Keekfacebook page503,614likes and36,888“talking
about this”

7. 7
5. Instagram
• Growing trend of using Instagram by businesses
• Local business examples includes: GulfCenter (catering company), 3abella
(Abaya sale KSA) and Foulard (Hijab sale KSA)
Digitalks.ME:
http://bit.ly/1btL3vw

8. 8
• The site receives more than 260
million views per day from the
region.
• Regional YouTube Heroes:
– Parenting: SuperMama (Egypt)
– Beauty: Duniati (Lebanon)
and Huda Kattan (UAE)
– Do-it-yourself channel: E-
Keif (Jordan)
– Cooking: Chef Osama and Manal Al
Alem (Pan Arab)
– Comedy: N20 Comedy (Pan Arab)
6. YouTube

9. 9
• 189 million of Facebook‟s users are „mobile only‟
• 30% of Facebook‟s ad revenue comes from mobile users (up 7% from the year
before)
• MENA region has the 2nd highest rate of smartphone shipments out of Asia
7. Mobile

10. 10
• 69% of 18-29 year-olds post
original photos and video online
according to a Pew study
• Instagram, Vine, Facebook and
others are constantly adding ways
to enhance photos
• DSLR camera industry is also
growing given their affordable cost
and high-quality photos
8. Social Photography

11. 11
• Online advertising is growing at
37% annually in the MENA region
• Expecting to hit $1 billion in 5 years
• Total digital ad spend in the Middle
East is currently 8-10 percent of
the total global ad spend
9. Increase in Digital
Spending

12. 12
• The two biggest platforms to watch in 2014 are Google+ and LinkedIn
• Customers are increasingly turning to mobile, so brands must optimize apps
and online experiences for mobile devices
• Social photography and a focus on visual is radically changing the way
people communicate
• A greater percentage of advertising spend is going to be on social and digital
platforms
Takeaways

13. 13
“We sell or
else.”