How to get started with foursquare

How to start
mobile marketing
with Foursquare
today.

A Practical Guide
1

Wednesday, 16 November 11

marketing needs
single-mindedness.

so you can do more
with your time.

This work is licensed under the
Creative Commons Attribution-
NonCommercial-ShareAlike License.

2


@damiensaunders

3


Problem - no one has time for all
the new marketing stuff.
Mobile is becoming the new focus of
integrated marketing.

Foursquare provides the location incentives
and tools to help you get started with
mobile marketing today. So you don’t have
to commit to big budget, low value
vouchers. 4


Smart
phone
2011
How ready is your business for
the next wave of smart phones? 5


Smart
phone
2013?
No … this is a wrist phone watch from
2011
6


93
the percentage of 18 – 29 year old with a mobile

7

30
the percentage of people in a recent study who
compare prices using their mobile while out
shopping 8

50
The percentage of smartphone users who have
apps installed

9


100
million activated Android mobiles

10

Saturday Nights All Right

11


Claim your stores on Foursquare

Click here to claim

Be creative and offer
something to your
followers and reward
Mayors

Be fun. Do you want a
badge for repeat
visitors?

12


Be a Pro at Foursquare
Using Foursquare yourself
is the best way to
understand the mechanics.

And it’s the best way to
find out how your
competition is using
Foursquare.

Finally .. you can get
badges like this for 1000+
checkins.

13


Create your own brand identity
To make it easier to
manage your stores and
marketing create a new
Foursquare account in the
name of your brand or
client.

Once created, start looking
for customers who checkin
to your store.

14


Put up Posters or Stickers

15


Reward the Mayor

16
13


Get more people in your store –
Hold a Swarm Badge Party

17


Track your checkins & trends

18
15


You can call me Loyal
A Manifesto to the
Loyal.
★ Your loyal and best customers don’t
have to check-in every day.
★ Your loyal customers rave about you. Loyalty is the
Recommend and Add Tips for you. best ‘badge’ to
★ What are you doing for them? earn on
Foursquare.
read more about it.

19


11 step guide to
Foursquare
1. Be a Pro at Foursquare
2. Claim your business on Foursquare
3. Create your own brand identity in Foursquare
4. Add a prize or incentives for people to visit your shop
5. Reward the Mayor
6. Add Tips & To Do’s to your stores
7. Put Stickers or Posters in Store
8. Hold a Foursquare Swarm Badge Party
9. Track Checkins & Trends
10.Promote Foursquare on Twitter, Facebook & your website.
11. Focus on returning and loyal customers
20


How much time does
this take?
Don’t worry! YOU CAN
You determine the SPEND AS
time you want to
spend on Social LITTLE AS 30
Media or LOLling MINUTES
around with your EACH DAY
customers.
21


Trends in digital
marketing
Ol’ Skool Nu Skool
• Print Ads • Social Media • Data Analytics
• Magazines • E-mail • Automated
• Expos & Trade • CRM Marketing
Shows • How to Videos • Location based
• Tele-sales • Banner Ads • Time-limited
• Search deals
• Direct Mail
• SEO • Re-targeting
• Radio • Online-Offline
• Viral
• TV Targetting
22


marketing needs
Bri3sh
Interac3ve
Media

Associa3on
-‐
Member single-mindedness.

so you can do more
with your time.

This
work
is
licensed
under
the
Crea3ve

Commons
A7ribu3on-‐NonCommercial-‐
ShareAlike
License.

To
view
a
copy
of
this
license,
visit
h7p://
crea3vecommons.org/licenses/by-‐nc-‐sa/3.0/;
or,

(b)
send
a
le7er
to
Crea3ve
Commons,
171
2nd

Street,
Suite
300,
San
Francisco,
California,

94105,
USA.


Want to read
more?
click to visit
damiensaunders.com

24


How to get started with foursquare

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