Online Social Network Marketing Strategy
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Understanding Social Media-by Mark Cahill at #Cloudbusting2012 on the GMIT campus 14/09/12
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Online Social Network Marketing Strategy
- 2. © Mark Cahill 2
- 3. © Mark Cahill 3
- 4. © Mark Cahill 4
- 5. Online Social Networking Marketing Marketing Strategy Social Technology Networks © Mark Cahill 5
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- 13. © Mark Cahill 13 .
- 14. © Mark Cahill 14
- 16. Online Social Web 2.0 Social Networks Networks © Mark Cahill 16
- 17. © Mark Cahill 17
- 18. © Mark Cahill 18
- 19. © Mark Cahill 19
- 20. © Mark Cahill 20
- 21. What are Online Social Networks? © Mark Cahill 21
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- 24. © Mark Cahill 24
- 25. Mobile will be Bigger than desktop internet by 2015* *Morgan Stanley http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf © Mark Cahill 25
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- 51. The effectiveness of traditional marketing has been eroded due to consumers been able to ignore marketing messages, especially of the broadcast type. (Van Den Bulte and Wuyts 2007) © Mark Cahill 51
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- 54. © Mark Cahill 54
- 55. Marc Prensky is acknowledged to have coined the term digital native in his work Digital Natives, Digital Immigrants published in 2001 © Mark Cahill 55
- 56. © Mark Cahill 56
- 57. © Mark Cahill 57
- 58. © Mark Cahill 58
- 59. SoLoMo © Mark Cahill 59
- 60. Social © Mark Cahill 60
- 61. Local © Mark Cahill 61
- 62. Mobile © Mark Cahill 62
- 64. © Mark Cahill 64
- 65. © Mark Cahill 65
- 66. © Mark Cahill 66
- 67. © Mark Cahill 67
- 68. The Cloud © Mark Cahill 68
- 69. © Mark Cahill 69
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- 71. © Mark Cahill 71
- 72. Web Mobile Semantic Real-time Social Physical © Mark Cahill 72
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- 84. How to Leverage Social Media to build and maintain relationships © Mark Cahill 84
- 85. Online Social Networking Marketing Marketing Strategy Social Technology Networks © Mark Cahill 85
- 86. Focus on understanding the people who use technology, and not just the technology itself. © Mark Cahill 86
- 87. Engage and participate. © Mark Cahill 87
- 88. Be transparent. © Mark Cahill 88
- 89. Integrate online and offline activities. © Mark Cahill 89
- 90. Be Human (not a machine). People first, Technology second © Mark Cahill 90
- 91. “brands should be considered as objects used to facilitate social interaction.” Cova's (1997, p. 307) © Mark Cahill 91
- 92. “people have relationships with other people and that brands may become a fulcrum around which such relationships are constructed” (Patterson and O’Malley 2006). © Mark Cahill 92
- 93. Make content easily available and digestible. © Mark Cahill 93
- 94. Monitor and respond (active listening) © Mark Cahill 94
- 95. Build your community. © Mark Cahill 95
- 96. Focus on Technique not Tools © Mark Cahill 96
- 97. © Mark Cahill 97
- 98. © Mark Cahill 98
- 99. Mark.Cahill@sohalo.com Twitter: @markcahill http://ie.linkedin.com/in/markcahill +353 (0)87 9497083 © Mark Cahill 99