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Semelhante a SDN 2010 Conference 2010 Redux (20)
SDN 2010 Conference 2010 Redux
- 2. © 2009 Proto Partners. Confidential & Proprietary.
connecting the dots
- 5. © 2009 Proto Partners. Confidential & Proprietary.
Day 1 focused on clients. The goal was to use the
chance to hear about clients’ experiences with
Service Design and how it makes a difference.
Day 2 was composed for anyone interested in
Service Design. There was a deeper
investigation into methods and case studies
through lectures and workshops.
- 6. © 2010 Proto Partners. Confidential & Proprietary.
5HIGHLIGHTS
- 7. © 2010 Proto Partners. Confidential & Proprietary.
the snook ‘myPolice’
keynote end of day 2
1
- 9. © 2010 Proto Partners. Confidential & Proprietary.
the palmu and fonecta
presentation about
customer value2
- 11. © 2010 Proto Partners. Confidential & Proprietary.
design continuum
presentation with key
lessons from the cloud3
- 12. © 2010 Proto Partners. Confidential & Proprietary.
1. Rethink the role of staff
2. Use technology in the right way
3. Deliver a consistent experience
4. Keep learning from customers
5. Refocus the organisation to deliver
what’s right
- 13. © 2010 Proto Partners. Confidential & Proprietary.
orange presentation
on internal service
design teams5
- 14. © 2010 Proto Partners. Confidential & Proprietary.
1. It’s important not to be overwhelming
2. Advocating through results is worth a
1000 design talks
3. Build up gradually the breadth and
depth of design involvement
- 15. © 2010 Proto Partners. Confidential & Proprietary.
meeting virtual
friends who are facing
the same issues5
- 17. © 2010 Proto Partners. Confidential & Proprietary.
5TAKE-AWAYS
- 18. © 2010 Proto Partners. Confidential & Proprietary.
nobody has cracked
the code in easily
selling service design1
- 19. © 2010 Proto Partners. Confidential & Proprietary.
despite that, CEX
keen area of interest
for consultants, brand
and ux firms
2
- 20. © 2010 Proto Partners. Confidential & Proprietary.
importance of
connecting to the
overall change process3
- 21. © 2010 Proto Partners. Confidential & Proprietary.
majority of projects
are still humble in
their objectives4
- 22. © 2010 Proto Partners. Confidential & Proprietary.
there isn’t the
expertise gap I thought
there might be5