1. 1. In what ways does your media product use, develop or challenge forms and conventions of
real media products?
My magazine has been based and laid out in similar way of big selling magazines such as Hip pop connection,
RWD, VIBE and The Rap Up. I have ensured to mimic these magazines as much as a I possibly can whilst still
being individual and creative. I ensured that the layout of my magazine resembled the magazines that I had
looked at to ensure that my target audience are aware that it is a music genre magazine .
In the finalising of my magazine I have tried to ensure that I followed the layout and design of music magazine's
as closely as possible,. On the front cover I used a typeface for the mast head similar to that of an American
magazine ‘The Rap Up’, I did this because I felt their uniqueness and individuality being imitated would appeal
to my target audience the best. The eyebrow is also a similar style as this makes it look professional that I
used form ‘Hip pop connection’.
The image I have used on my front cover portrays the images I have seen used in other music magazines such
as ‘RWD’, and ‘Hip pop Connection’.. The shot I took was a medium shot, with eye contact with the audience,
to entice them further. The fact that I have placed the model with a microphone in her hand reinforces the
genre , I got this idea from an ‘RWD’ magazine. I also edited the photo to make certain aspects brighter, I added
light to the left side of her .This was an attempt to make the front cover image looks as focused as possible ,
therefore enhancing that professional look of a magazine.
When looking at other music magazines. The use of consistent fonts where important, as it grasps and keeps
the audiences attention, it also makes the magazine look collective. I applied this t my own magazine by only
having four main colours. I chose to use red and blue for the title as I felt this stood out against the background
of the magazine.
Whilst carrying out my research it became apparent to me that some of the magazines were using promotional
offers such as freebies. These promotional offers furthered the audience's enticement in buying the product.
By using this same idea with my media product I thought that it would be an ideal convention to use as it
would maximize sales.
I ensured that the name of my magazine could easily relate to that of its chosen genre. The chosen name ‘Beat
Drop’, was used as the ‘drop’ adds emphases on the ‘beat’ therefore expressing immediately it is a hip pop and
R&B genre magazine.

2. The idea od including artists name
at the top was used as it makes the
magazine look more professional
The ‘U’ has an arrow
pointing up , I
similarly used this
idea to create a
unique masthead.
A list of the artists
included within the
magazine have been I imitated the idea
Headlines were placed here , I did this of the artist holding
placed at the side , as well
a microphone ,
I similarly did this
which expresses
which genre the
A quote that The magazine is as well
Game said was as attracts
placed underneath attention
his name. I too
copied a quote that
Sloozie said.
This is what gave
The main cover me the idea of
artists name is bold including a free mix
which attracts tape cd and fixating
attention similar I it here.
did this

3. An advertisement
was placed next to
the contents page I
similarly did this
I placed the date next to
the contents line as well
I used four different boxes
which give an insight as too
what the reader will read into
as well .

4. The contents page is the page that directs the reader around each part of the magazine. The creation of the contents page
for me was an easy task , as I based my design on a simple layout form RWD. This layout configured of four pictures giving
the readers insight of what to expect to read into with text at the bottom , it is clear layout for my target audience to
understand and not to overwhelming. There is a picture to the right of the contents page advertising VioJens , this was
done to keep the readers interested.
The four images I used for the main contents page were electronics, a female , a male , and one of both a male and female.
.All of RWD contents pages have been laid out like this. I edited some of the pictures clearing the backgrounds. The image
of the male is to show that the magazine appeals to males , and the image of the girl is to show that the magazine appeals
to females just as well as males , the image of 2 people represents music artist that are in a group , and the image of a
phone and headsets show that as well as music other interest of the target audience are cover to an extent. The image on
the right of male advertising Vio jeans , is a technique used to keep the reader interested.
I used the same font that was used on the front cover ‘sloozie’ to write the content page up as well , so that the magazine
looks collective and professional. I ensured through out the contents page pink and blue was used. Both these pages
along with the front cover page have a black background. I have done this so that it is easily noticeable that the pages
are form the same magazine,.

5. 2. How does your media product represent particular social groups?
My media product represent a youthful age group of teenager to late 20’s.Through my magazine I have
represent this group to be very independent and dominant. i ensured that both males and females can identify
themselves within the magazine. I have ensured that I have kept to the genres of my magazine and have not
gone off topic to keep the target audiences interest going. The models used have been positioned in such a way
that my target audience can identify themselves carrying out those poses. The language used is some what
informal making my target audience feel more comfortable with the magazine. I have represented a magazine
that portrays a calm youth culture of hip pop and R&B.

6. 3. T3
What kind of media institution might distribute your media product and why?
The Distribution of my magazine is one of the most important aspects of the media institution.
In order to give my magazine a chance of selling I would have to get help from other big media
institutions. I have decided to use Bauer . As there is space in there institution for a Hip pop and
R&B genre magazine. As Bauer do not have already have a genre of this magazine , I do feel that
at first may not sell however in the long term with effective publishing and advertising it will .It is
noticeable that all the magazines that are published by Bauer all the same colours that relate to
one another , however my magazine does not have this as I was trying to make it stand out from
the rest of the magazines as it is a new product which has not got any loyalties form customers
just yet. This is a massive publishing. The conclusion so deciding to sue Bauer instead of IPC
was because I believe that it is generally a better and more thoughtful idea to team up with
leading magazines such as ‘Kerrang!’ and ‘Q’ rather than compete with them. This also means
the funds advertise my magazine would be more cost effective , rather than to the idea of being
an independent magazine. The result of not being independent would mean a maximised profit.
As I have created a music magazine it can be distributed in wide range of places. Such as news
agents and music shops. By selling my magazine in these locations it will reach the a lot of its
target audience , as newsagents are located often amount schools , colleges and universities. I
will also enable subscriptions of my magazine to be made online which will also increase the
interest within the magazine.

7. • The audience for my magazine are 18-34 year olds who have an interest in urban music, entertainment, culture and
lifestyle. In terms of the ‘SOCS’ my target audience are between the B-D band. Overall I think it would be targeted more
toward the C-D band however for the older end of my target audience, from the ages of 25 and upwards they may
possibly be well fitted into the B band of the social grade .As the price of the magazine is £3.99p this fits in well with
band B, C and D. People in the C-D band would be young adults, who have just left education or are still in education
which means that this magazine should be an easy option for them to buy. However people that are not within my
target audience may be able to afford the price of my magazine, therefore expanding the range of customers who buy
my product.
The gender of my targeted audience will be both male and females as I intend to reach the maximum amount of
profits by appealing to both genders. .Although the front cover image is of a female artist, who has been represented
as a strong individual and not as a stereotypical object which relates to sex as how most for the females within the
industry are portrayed. which means other females would feel more obliged to buy the magazine. However in order to
make sure it relates to males as swell I have included information about other male artists e.g. K.Koke, Johnny Gunz
etc. Also the colours used are a mixture of red ,blue, pink, light blue and yellow ,which ideally is not for a specific
gender. The language used could arguably be said to reach out more to males however I feel that the main
background image of a female will make up for the lost customers amongst the female spectrum ,who feel put off due
to the language used. I have tried to make it appeal to both male and females , however I fell that it relates more to
males., which was not the intention.

8. 5. How did you attract/address your audience?
When it came to me having to target my audience this was not hard, because it is very simple to indentify and understan
the basic appeals of ‘Hip pop, R&B and Grime’ cultures and to present them in my magazine. The first main opportunity y
are given to sell your product is the front cover as this is the first thing that the target audience will see and will determine
whether they possibly buy the magazine or not .I had to ensure that my colour scheme complimented my main cover ima
and at the same time not being more over powering than the main cover image . I used bold colours, such as red and blu
as the magazines main colours, as I feel these colours have more of an affect on memory. The font of the masthead is bold
and the fixation of the typography is unique, the font for the rest of the cover lines are simple. This is so that it looks as re
as possible.
On the front cover I tried to dress the main image model in bright clothing that matches the colour scheme of the magazin
and at the same time stood out, to make it seem more professional. I ensured that my female artist was wearing a t shirt
,which shows more of an unfeminine side which is what females are usually not seen as, due to the fact that they are mai
stereotyped and portrayed as less important sexual objects within the music industry., the colour of the top she is wearin
is yellow which stands out against the background colour. My artist is holding a microphone in her hand., which is coming
directly as the focal point of the magazine, this effect was created by asking her to bend her hand at a 45 degree and , and
focusing the camera on the microphone on her hand. This is very appealing and draws attention to the magazine..
Attracting the audience on the front cover is key in order for them to view the rest of the front cover. The importance of e
contact was key for me, so I felt that it was very important to keep it throughout the magazine. This is why on the content
page all of the images of people have eye contact with the camera as well.

9. I also used a promotional technique of giving a freebie with the magazine, in tis case it was a free mix tape CD.I did this
because i thought this would be an ideal way to generate a loyal audience which is key for now products.. this is
mentioned on the bottom right hand corner of the magazine as a finishing focal point as the reader finishing looking at
the front cover, it can not be missed due to costs the CD is on the back of the front cover in a plastic wallet.
The title of the magazine attracts and addresses the audience it is intended for. The way in which the title has been layout
, automatically relates to the genre of the magazine, as the drop has been placed underneath beat , in order to add
emphasis on the beat. An arrow has also been placed under the P on drop, as well as the o having a red fill which gives
somewhat of an extra effect on the drop. The name beat drop relates to the genre effectively. The price of my magazine is
3.99, as the price is a big factor on whether a product is bought or not .i have priced the magazine at a reasonable price
that both ends of my target audience will be able to reach.

10. 6. What have you learnt about technologies from the process of
constructing this product?
I have used a wide range of various technologies to create my project. Through out the completing of my project I came
across different types of technologies , some of them which i was used to and some of them which i needed to further my
knowledge and practice.
When researching up information on the genre of my magazine , i used the search ending ‘Google’, this helped me to find
images , data information and also compare genres.’ I used many different sites but the there were three sites that helped
me gain a detailed understating of how my project should look.
http://www.vibe.com/music
This website gave me a deeper understanding of what my target audience should be and how i can market my project to
appeal to that chosen group.
http://www.rap-up.com/, http://www.rwdmag.com/ - These sites showed me similar and different conventions of different
magazines.
For the practical side of the project a camera was required , I decided to use a college camera along with my cousins came
as he too had a professional camera. I had three lessons by a friend who is a professional. When taking these pictures i had
to put what i had learnt into perspective , things such as lighting , make up ,costume , i had to consider I intended to make
the photographs look as professional as possible. I took a range of photos, most of people.
The two design software i used ,were Photoshop and InDesign , i found InDesign a lot easier to use than Photoshop as i
have done a course using InDesign .As are teachers told us we could only use these two software's , i had no other choice
than to learn how to use Photoshop , i had to go through tutorials on the Photoshop website which gave me a better
understanding the more I used it, the better I got, and soon I became sufficient in using it.
Slide share was used to upload PowerPoint presentations , at first there was the start up issue of singing up and knowing
how to navigate myself around the program .However with time it became more common to me on how to upload pictures
and PowerPoint presentations. By using all of these programs and software's I was able to create a profession finalised
media product.

11. 7. what do you feel you have learnt in the progression from it to the full product? ?
From the begging of the project starting off with my preliminary task I do feel within myself that I have learnt and
achieved a great amount of both knowledge and skill. Evidence of this is that I have completed a project that shows
my understanding and analysis of how and what a media magazine should look like and what contents it should
comprise.
At first I was unsure of how to use many of the programs and soft wares we had been instructed to use. It was a
struggle to come to terms with the navigation of these programs. It is evident that in my preliminary task the layout
of my magazine does not follow the conventions of a front cover at all . Font , colour and typography do not fall into
place as they should do. Compared to my final magazine which follows the codes and conventions of a magazine. The
user of the blogs was alien to me , at first I was very unsure of how to use it and how to navigate myself around.
Posting my work up was a very hard task for me but as I progressed further with my project it became more frequent
to my knowledge.
Overall I have gained an understanding of creation and anaylis.I n the sense that , I now understand that the planning
process is key before the core content of a project can be started , therefore much research is needed to be carried
out .When creating the magazine I learnt that conventions such as typography , colour , backgrounds , the posting of
the model , the background of the image, all do come together as one to create a final image , as this is what creates
professional magazine.