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Market Basket Analysis Algorithm with Map/Reduce of Cloud Computing

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Jongwook Woo
Jongwook Woo

Market Basket Analysis Algorithm with Map/Reduce of Cloud Computing presented at PDPTA 2011 (http://www.world-academy-of-science.org/worldcomp11/ws/conferences/pdpta11)

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Market Basket Analysis Algorithm with Map/Reduce of Cloud Computing 2011 PDPTA Jongwook Woo, PhD [email_address] High-Performance Internet Computing Center (HiPIC) Computer Information Systems Department California State University, Los Angeles
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Map/Reduce Cloud Computing Cloudera HortonWorks AWS Parallel Computing
Have you heard about Cloud Computing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is MapReduce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Map ,[object Object],[object Object],[object Object]
Reduce ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Sort URLs in the largest hit order ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Basket Analysis (MBA) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Basket Analysis (MBA) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Map Algorithm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reduce Algorithm ,[object Object],[object Object]
Market Basket Analysis (Cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Basket Analysis (Cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Basket Analysis (Cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Basket Analysis (Cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Basket Analysis (Cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Map/Reduce for MBA … … Map 1 () Map 2 () Map m () Reduce 1 () Reduce l () Data Aggregation/Combine ((coke, pizza), <1, 1, …, 1>) ((ham, juice), <1, 1, …, 1>) ((coke, pizza), 3,421) ((ham, juice), 2,346) Input Trax Data Reduce 2 () ((coke, pizza), 1) ((bear, corn), 1) … ((ham, juice), 1) ((coke, pizza), 1) …
Experimental Result ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Experimental Result ,[object Object],5,671 2,911 2,868 20 5,898 2,917 2,792 15 8,845 5,998 2,910 10 15,963 8,717 5,442 5 NA NA 9,133 2 26M (1.6GB) 13M (800MB) 6.7M (400MB)
Experimental Result ,[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Market Basket Analysis Algorithm with Map/Reduce of Cloud Computing

  • 1. Market Basket Analysis Algorithm with Map/Reduce of Cloud Computing 2011 PDPTA Jongwook Woo, PhD [email_address] High-Performance Internet Computing Center (HiPIC) Computer Information Systems Department California State University, Los Angeles
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  • 3. What is Map/Reduce Cloud Computing Cloudera HortonWorks AWS Parallel Computing
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  • 18. Map/Reduce for MBA … … Map 1 () Map 2 () Map m () Reduce 1 () Reduce l () Data Aggregation/Combine ((coke, pizza), <1, 1, …, 1>) ((ham, juice), <1, 1, …, 1>) ((coke, pizza), 3,421) ((ham, juice), 2,346) Input Trax Data Reduce 2 () ((coke, pizza), 1) ((bear, corn), 1) … ((ham, juice), 1) ((coke, pizza), 1) …
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