A personal campaign to encourage NBC to nationally broadcast the movie Rudy as an annual kick-off to the college football season. The attached music is not able to be heard.

1. “ The following presentation is a personal campaign and is in no way associated with the University of Notre Dame or any of its affiliates.” Doc Dougherty Notre Dame MBA 2008 “ Ratings, Respect & Revenue ” This slide show will automatically advance THE RUDY PROJECT

2. What happens when NBC establishes the last week of August to nationally broadcast the movie Rudy as a way to kick-off the college football season? EVERYONE BENEFITS ! “ Ratings, Respect & Revenue ”

3. IN WHAT AREAS WOULD NOTRE DAME BE POSITIVELY AFFECTED BY THE NATIONAL BROADCAST OF THE MOVIE RUDY ?

4. ACADEMICS

5. ATHLETICS

6. NOTRE DAME ALUMNI

7. REVENUE

8. Student pride and Alumni loyalty to the University of Notre Dame is outstanding…. BUT, what if there was… An annual top-ten ranking? Prominent marketplace positioning for Alumni? Unstoppable athletic programs? An even larger endowment for campus and programming advancements? An overall level of respect that is incomparable to any other institute of higher education in the United States?

9. BENEFITS TO NBC

10. Nielsen ratings for the week of August 27 - September 2 Weekly TV rating, by number of viewers 1. Two and a Half Men (CBS) 2. Power of 10 - Tues (CBS) 3. CSI: Miami (CBS) 4. CSI: NY (CBS) 5. Criminal Minds (CBS) 6. Power of 10 - Weds (CBS) 7. Big Brother - Tues (CBS) 8. House (FOX) 9. CSI (CBS) 10. Rules of Engagement (CBS) 11. NCIS (CBS) 12. Just For Laughs (ABC) 13. Without A Trace (CBS) 14. Just For Laughs (ABC) 15. Last Comic Standing (NBC) 16. 48 Hours Mystery (CBS) 17. Big Brother - Thurs (CBS) 18. Cold Case (CBS) 19. 20/20 (ABC) 20. 60 Minutes (CBS) INCREASED RATINGS During the week before the college football season kick-off, NBC had one (1) television program in the top-20 . Many of the most watched shows were reruns. With proper promotion, the broadcast of the movie Rudy should be highly rated.

11. ✔ Notre Dame students ✔ Notre Dame Alumni and family ✔ Followers and fans of Notre Dame ✔ High school football players and their coaching staffs (Over one million kids a year play high school football, as well as millions of other youngsters participating in youth football leagues) ✔ College and professional football players and their coaching staffs ✔ Athletes at all levels that similarly aspire to reach impossible goals ✔ All people, young and old, that enjoy seeing an underdog’s drive and determination to achieve an inconceivable level of success WHO WOULD WATCH THE MOVIE RUDY IN PRIME-TIME?

14. Scene from the movie “Rudy” The real “Rudy” in 1975

15. REMEMBER THE INSPIRATION? IT IS TIME TO TEACH A NEW GENERATION ABOUT THE UNIVERSITY OF NOTRE DAME!

16. PROMOTE LIKE A CHAMPION TODAY

17. This concludes the Rudy Project presentation.

18. Doc Dougherty Notre Dame MBA 2008 13024 Cedar Crossings Drive, Charlotte, NC 28273 [email_address] 574-520-7323 MasterHypnotistDoc.com