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Remarketing
                             The Simple Way to
                         Double Your Lead Conversion
                             #RETSO @dakno




Thursday, April 12, 12
Visit / Impression
                              People Who Interact


                              Engagement
                                Inquires / “Leads”


                                           Sale
                            Clients / Relationships


Thursday, April 12, 12
Thursday, April 12, 12
Visit / Impression
                              People Who Interact


                              Engagement
                                Inquires / “Leads”


                                           Sale
                            Clients / Relationships


Thursday, April 12, 12
Most web traffic
                         is one and done!




Thursday, April 12, 12
Thursday, April 12, 12
Thursday, April 12, 12
“I’ll follow up with an email”
                                       “Let’s chat on Tuesday”
        “Let’s touch base in a few days”
                                 “Want to do lunch Friday?”




Thursday, April 12, 12
Conversion Rate?




Thursday, April 12, 12
Thursday, April 12, 12
Most web traffic
                         is one and done!




Thursday, April 12, 12
Not Leads. Actual Visits.




Thursday, April 12, 12
3000 Monthly Visits
                            50% One Time Visits

                          1500 Visitors are
                          “One and Done”




Thursday, April 12, 12
1500 Wasted
          Opportunities




Thursday, April 12, 12
But they didn’t interact?




Thursday, April 12, 12
How do I contact someone if I
                 don’t have their email?




Thursday, April 12, 12
You can build a marketing list of
         anyone who comes to your site.
        Even if they never
        interact or fill out a form.
                    •Sellers
                    •Buyers
                    •Relocating
                    •Foreclosure




Thursday, April 12, 12
You have a wealth of
      information about your visitors.
          You just don't realize it.




Thursday, April 12, 12
Thursday, April 12, 12
Retargeting

Thursday, April 12, 12
Thursday, April 12, 12
Tracking Code
                           Triggered by a visit to your...

                                             Website
                                             Blog
                                             IDX
                                             Fan Page




Thursday, April 12, 12
Your Message Here




Thursday, April 12, 12
Thursday, April 12, 12
Thursday, April 12, 12
Thursday, April 12, 12
Advantages



Thursday, April 12, 12
Staying
                    Top
                    Of
                    Mind

Thursday, April 12, 12
“I see your ads
                          everywhere!”


Thursday, April 12, 12
Thursday, April 12, 12
Why It Works...
                         The Reticular Activator




Thursday, April 12, 12
Timing is
                     Everything
                     The Ultimate
                     Drip Campaign




Thursday, April 12, 12
Less Obtrusive
                     & Eliminates the “Tire Kickers”




Thursday, April 12, 12
Visit / Impression
                              People Who Interact


                              Engagement
                                Inquires / “Leads”


                                           Sale
                            Clients / Relationships


Thursday, April 12, 12
The “How To”



Thursday, April 12, 12
adwords.google.com




Thursday, April 12, 12
Thursday, April 12, 12
Thursday, April 12, 12
Multiple Lists / Databases
               Sellers, Buyers, Foreclosure, Communities

               Choose Frequency
               Impressions per day/week

               Target Specific Sites
               Prestigious, Real Estate Related, etc.



Thursday, April 12, 12
Thursday, April 12, 12
Thursday, April 12, 12
dakno.com/retso

                             @dakno


Thursday, April 12, 12

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RETSO Remarketing - The Easy Way to Double Your Lead Conversion