Personal branding is the process of differentiating oneself and standing out from others by identifying and communicating a unique value proposition. Recruiters and employers often look at applicants' social media profiles to get a sense of who they are, with 86% of recruiters reviewing profiles. An effective personal brand balances business and personal content, with about 70% business focused and 30% personal to create a memorable yet authentic online presence. Developing a personal branding strategy involves thinking about how to be confident, engage others in conversation, and showcase one's true self online.