The document discusses SMS use in Pakistan's telecommunications market. It identifies the major players as Mobilink, Telenor, Ufone, Warid, and Zong. It finds that Telenor subscribers pay 207% higher SMS rates than Ufone subscribers. Additionally, urban youth are more aware of SMS package rates while rural residents have less knowledge. The document requests that Telenor lower SMS rates to remain competitive and educate rural subscribers through introductory calls rather than SMS. It also calls on the Pakistan Telecommunication Authority to take corrective action for Telenor subscribers and require telecom operators to communicate new services through introductory calls once a month.