Advertising services exports of Pakistan are minimal. New Advertising Policy is must for 2010s. (Sajid Imtiaz)

1. Pakistan Advertising Policy
Part II

2. 2015 Situation
Outdoor 35%
Digital 35%
Electronic 20%
Print 10%

3. Benefits
 Growth of outdoor & digital media
industries in Pakistan at par with
Singapore and Hong Kong
 International standard outdoor
promotional means throughout the
country
 Development of e-paper journalism in
neglected areas
 Growth of digital marketing
 (email advertising & mobile
advertising)
 Jobs for advertisers, content-writers and
marketing researchers
 Growth in advertising services exports
 More taxes for government
 Effective communication for consumers

4. Outdoor Media
Regulatory Authority
In consultation with outdoor
advertisers, Government of Pakistan
must form OMRA by end of 2013 for
development of outdoor media and
soft image of Pakistan. Outdoor
media policy must be applicable all
across the country. Startup loans
must be given by SMEDA and SME
Bank to businesspersons and fresh
graduates for erecting new sites in
neglected areas.

5. Digital Media
Regulatory Authority
In consultation with digital media
players, Government of Pakistan
must form DMRA by end of 2013
for development of digital media
and soft image of Pakistan. Digital
media policy must be applicable all
across the country. Startup loans
must be given by SMEDA, SME Bank
and FWBP to businesspersons and
fresh graduates for email
advertising and mobile advertising
in neglected areas. Special
allowance must be given to skilled
professionals for FATA, Baluchistan
and Gilgit-Baltistan.

6. 2013 Situation
Sajid Imtiaz: Ex Creative Director, MCOM

7. 2013 Situation
Sajid Imtiaz: Ex Creative Director, MCOM