1. Design DNA
Traditional
Elements
Line
Shape
Color
Typeface
Phonetic
Sense
Modern
Elements
Imagery
Color
Palette
Font &
Line
Melody
Look &
Feel
Imagery
Factual
Symbolic
Facebook
uses alphabet
“F” whereas
Twitter uses
“Sparrow”.
Both are
easily
recognizable.
Look and feel
of Sparrow is
better.
Color
Digital
Red-Green-
Blue [RGB]
Printing
Cyan-Yellow-
Magenta-
Black [CMYK]
Typography
Serif
Sans Serif
Designers
consciously
use either
Serif Family or
SS Family.
Sound
Silky
Shrill
Sony enjoys
silky phonetic
whereas
Pepsi enjoys
shrill sound.
Principles
of Design
Movement
Balance
Emphasis
Unity
Sajid Imtiaz: Creative Director, Xnine Communication