Short presso given to #MELSIT 2013. There is one element missing - a lashup video that is NOT on YouTube. The video of this presso is available at the end of the slides.

1. I Don’t Give a F&*k About Your Code
Dennis Howlett
#MELSIT - March 2013
#diginomica

2. In other words
#diginomica

3. In other words
CEO of well know Australian heavy machinery
distro
“Customization is industrial herion. There will be no
more than five percent in our next project.”
(rolling out ERP to 10 countries, 12 currencies, 10,500
employees, millions of parts. ONE instance, realtime
information)
#diginomica

4. In other words
Delivered for any
device
#diginomica

5. In other words
#diginomica

6. How big is the
opportunity?
21
Sectors
2,151 Industries
Source: U.S. Commerce Department, North American Industry Classification System
#diginomica

7. What about mobile?
Mobile World Congress 2013
72,000 attendees
4,300 CEOs
...almost NO developer representation (despite claims
that 18% self identified as devs)
#diginomica

8. What about HANA?
• 150 startups
• BW on HANA?
• Limitless use cases?
• What about the competition?
#diginomica

9. Remember
#diginomica

10. And if you have spare
time...
Read: Anatomy of a Startup Meetup - the 5 Major
Startup Stereotypes:
http://venturevillage.eu/anatomy-of-a-startup-
meetup
#diginomica