A quick run through of what it means to be an influencer and how to influence influencers.

1. Dennis Howlett
Influencing the influencers:
...or how to suck less and get your story out
‣ 31st May, 2011
AccMan

2. Obligatory advert
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3. What I really do....
beep!
and I suspect you do too...
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4. My mission...today
If you’re in that camp - sorry !!
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5. Your mission...every day
...as seen on Bill McDermott’s office wall
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6. How did I become an “influencer?”
‣ Network like crazy with people who are smarter than me
‣ Contribute to blog comments, active on SCN
‣ Stay focused on the real world, not the hype
‣ Stake out positions with fact based argument
‣ Develop an individual, non-repeatable style
‣ Add a touch of ‘humor’
‣ Rinse, repeat
‣ Be relentless...and eventually people notice
AccMan

7. How did I become an “influencer?”
Made a conscious decision to give away 80% of what I know.
The other 20% pays the bills plus change
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8. Flip that on its head
...that’s your job
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9. What do I want as an “influencer?”
‣ A relationship not a transaction
‣ Engagement with people who are smarter than me
‣ Relevance to my interests (which change)
‣ Stories, stories, stories
‣ Customers, customers, customers
AccMan

10. What I don’t want as an “influencer”
‣ To be patronised
‣ Poor research
‣ Carpet bombed with your crap
‣ Attention seekers
‣ ‘Cycling back’
‣ Waste my time
AccMan

11. 10 hints and tips
‣ Do the research - critical 1st step
‣ Find the 20 people most closely aligned to your interests
‣ Don’t be afraid to engage - we’re not monsters (mostly)
‣ Find multiple points of influence - no one person has the lock on a
deal
‣ Learn which media people use and engage in THOSE media - email
is teh sux
‣ Be prepared to be challenged - influencers do that all the time
‣ Ask questions - no-one knows it all, especially you
‣ Don’t be afraid of getting it wrong - we all do
‣ If one thing doesn’t work, try another (fail often)
‣ Treat it like daily exercise - tough but worthwhile
AccMan

12. Some resources to kick start your efforts
‣ How do consultants get sticky – making yourself invaluable to
your customers - http://www.peopleprocesstech.com
‣ Anything written by Hugh MacLeod - http://www.gapingvoid.com
‣ Understanding Influence, the Chris Brogan Effect - http://
www.jmorganmarketing.com/understanding-influence-the-chris-
brogan-affect/
‣ The Year of Understanding Influence - http://www.briansolis.com/
2010/12/best-of-2010-the-year-of-understanding-influence/
‣ Understanding influence in social media - http://www.slideshare.net/
Facegroup/understanding-influence-in-social-media
‣ Recordings from The Accidental Salesman - http://
www.theaccidentalsalesman.com/generating-sales-leads/
leveraging-the-power-of-your-network/
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13. I hope this guides your thinking
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14. Dennis Howlett
Thank
You !!
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15. Dennis Howlett
Contact
‣ email: dahowlett@gmail.com
‣ Twitter: http://twitter.com/dahowlett
‣ Skype/Facebook/LinkedIn: dahowlett
‣ tel: +34 607 482 739
AccMan

16. Dennis Howlett
Thanks to Hugh MacLeod aka @gapingvoid
AccMan