Presentation delivered at CILIP Umbrella Conference, July 2011.

2. Business information Heritage & Local Studies Public Library USPs?

3. Council/organisation priorities Financial austerity Changing patterns of use Challenge to our information role Context:

4. Exacerbating the Disintermediation Perceived Web 2.0 threat?

5. The Local Studies image?

6. Focus on your market

7. Chasing the youth market “Being where our users are” “Marketing what we do” Following bandwagons? Perceived “solutions”

9. The Power of Like?

13. Heritage Gallery

14. The 'S' Factor

15. Social Media

16. Flickr and online forum

17. Embedding Video Clips

18. Community film-making

19. High Street project

20. Solihull Earth

21. Memoryscapes

22. Content creation

24. Family History podcasting

25. Place-based information

26. Relevance Visibility Strategy Integration Creativity (Radical) Trust Essentials for success

27. People or Content? People AND Content Web 2.0: The Essential Mix