Beginner ELEVATE Hands-on Developer Workshop

Beginner Developer Workshop

Sandeep Bhanot Prithpal Bhogill
Developer Evangelist Solution Architect
@cloudysan @pbhogill
sbhanot@salesforce.com pbhogill@salesforce.com

Interactive
Questions? Current projects? Feedback?

http://developer.force.com/join

Check Your Developer Edition
Environment

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Online Workbook
h"p://bit.ly/fdc-‐jan-‐2013

Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements
we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended
July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Steve Sasson
Engineered the first digital camera prototype

Eastman Kodak
Filed for bankruptcy in 2012

Steve Sasson
Worked for Eastman Kodak in 1975

We are witnessing the Post PC Revolution in the
Enterprise

456 Million
Tablets at Work

782 Million
Smartphones at Work

2009 2010 2011 2012
2013(E) 2014(E)
2015(E) 2016(E)

And this change is happening TODAY….

>
iPhone Revenue – Q1 ’12 TOTAL Microsoft Revenue – Q2 ’12
$24.42 billion $20.89 billion

“By 2015, one of every seven dollars spent on
packaged software, server, and storage offerings will
be through the public cloud model.”

http://www.idc.com/prodserv/idc_cloud.jsp

Salesforce Platform
Cloud based, multi-tenant, enterprise class PaaS

The Salesforce Platform
Built-in Services Your
Innovative
Infrastructure Application Operations Platform Touch Social
Services Services Services Services Services Services
App

Network Security/Sharing Authentication Globalization Native iOS SDK Feeds
Storage Integration Availability APIs Native Android SDK Profiles
Operating System Customization Monitoring Security HTML5 Status updates
Database Web Services Patch Management Analytics Xcode wizards Groups
App Server Multi-Language Upgrades Search PIN code support File sharing
Web Server Workflow Backup Identity Custom APEX REST Approvals
Data Center NOC Geo-location Mobile Messenger
Disaster Recovery Troubleshooting APIs Presence

The Salesforce Platform

Mobile Social Identity Data Marketplace

800,000
Salesforce Platform developers

9 Billion
API calls last month

2.5x
Increased demand for Force.com developers

Now it’s your turn
Building a cloud based application

Warehouse Application Requirements

•  Track price and inventory on hand for all
merchandise
•  Create invoices containing one or more
merchandise items as a line items
•  Present total invoice amount and current shipping
status

Warehouse Data Model
Invoice
Number Status Count Total
INV-01 Shipped 16 $370
INV-02 New 20 $200

Invoice Line Items Merchandise
Invoice Line Merchandise Units Unit Price Value Name Price Inventory
Sold
Pinot $20 15
INV-01 1 Pinot 1 15 $20
Cabernet $30 10
INV-01 2 Cabernet 5 10 $150
Malbec $20 20
INV-01 3 Malbec 10 20 $200
Zinfandel $10 50
INV-02 1 Pinot 20 50 $200

Validation Rules
Formulas which block data entry if evaluated as true

WHEN IF THEN

Record is Formula Return error
inserted or evaluates to message
updated true

Tutorial 100
Optional: Tutorial 110

Declarative Apps
Creating business applications with clicks not code

Spreadsheet Versus Application

Formula Fields
Operations for performing common logic

Excel style formulas
Support for commons functions
Math
Text
Date & Time
Logical

Can chain functions together:
AND ( OR (
ISPICKVAL(StageName, "Closed Won"),
ISPICKVAL(StageName, "Negotiation/Review")),
ISBLANK(Delivery_Date__c) )

Roll-Up Fields
Field type calculating on rows of child data

Child of Master-Detail

Count or Aggregate

Workflows
Event based business logic

When this happens

Meets this Criteria?

Perform These Actions

Update Outbound
Email Task Message
Field

Approvals
System to route approvals through an organization

Define Criteria

Track Approval History

Single/Multi/Skip step processes

Route based on roles, or queues

Approval via emails or Chatter

Security
Identity, data security and user services

User Profiles

Groups, Queues and Hierarchies

Permission Sets

OAuth 2.0

Connected Apps

TUTORIAL 120
OPTIONAL: TUTORIAL 150

LUNCH:

Down the hall to the right,
Same room as breakfast

Apex
Cloud based programming language

Apex Anatomy þ Class and Interface based
public with sharing class myControllerExtension implements Util { þ Scoped Variables
private final Account acct;
public Contact newContact {get; set;}
public myControllerExtension(ApexPages.StandardController stdController) {
this.acct = (Account)stdController.getRecord();
}

public PageReference associateNewContact(Id cid) {
newContact = [SELECT Id, Account from Contact WHERE Id =: cid LIMIT 1];
newContact.Account = acct;
update newContact;
} þ Inline SOQL
}
þ Inline DML

Common Use Cases

Controllers Custom API and Inbound/Outbound
HTTP Callouts Email Services

Triggers Scheduled and Batched Tasks

Trigger Anatomy þ Object Definition
þ Event Definition

trigger HelloWorldTrigger on Book__c (before insert) {

Book__c[] books = Trigger.new;

BooksUtil.applyProcessing(books);

} þ Trigger.old and new
þ Bulkify code

Chatter Triggers

if(feed_text == ‘promote’) {
rec.status__c = “Approved”
addToEmailPromotion(rec);
FeedItem post = new FeedItem();
post.ParentId = rec.Id;
post.Body = ‘Record added to promotion’;
feedsToInsert.addITem(post);
}

Unit Testing

@isTest
static public void testRequiredFields() {
Merchandise__c m = new Merchandise__c(Name = 'Test');

//assertion: Merchandise requires Price and Quantity
try {
insert m;
} catch (DMLException e) {
System.assert(e.getMessage().length() > 0);
}

m.Quantity__c = 0;
m.Price__c = 9.99;

//assertion: Merchandise requires Price and Quantity
try {

Unit Testing

public WarehouseCSVController() {
Boolean beRandom =
ApexPages.currentPage().getParameters().get('random') != null;
if(beRandom) {
allMerchandise = new List<Merchandise__c>();
for(Integer x = 0; x < 1500; x++) {
Merchandise__c m = new
Merchandise__c(Name='Widget '+String.valueOf(x),
Quantity__c=100, Price__c=49.99);
allMerchandise.add(m);
}
} else {
allMerchandise =
WarehouseDataQuery.getAllMerchandise();
}

Model View Controller
Application design paradigm to divide data, logic and UI

Visualforce
Cloud based component framework for interfaces

Visualforce Anatomy
þ StandardControllers
Custom
Controllers

Custom Extensions
<apex:page StandardController=“Contact” extensions=“duplicateUtilty”
action=“{!checkPhone}”>
þ Data bound components
<apex:form>
þ Controller Callbacks
<apex:outputField var=“{!Contact.FirstName}” >
<apex:outputField var=“{!Contact.LastName}” />

<apex:inputField var=“{!Contact.Phone}” />
<apex:commandButton value=“Update” action=“{!quicksave}” />

<apex:form>

</apex>

JavaScript Remoting þ Access Apex from JavaScript
þ Asynchronous Responses
@RemoteAction
public static String updateMerchandiseItem(String productId, Integer newInventory) {
List<Merchandise__c> m = [SELECT Id, Total_Inventory__c from Merchandise__c WHERE
if(m.size() > 0) {
m[0].Total_Inventory__c = newInventory; Apex
try {
update m[0]; Visualforce
j$(".updateBtn").click(function() {
return 'Item Updated';
} catchid = j$(this).attr('data-id');
var (Exception e) {
var inventory = parseInt(j$("#inventory"+id).val());
return e.getMessage();
} j$.mobile.showPageLoadingMsg();
} MobileInventoryExtension.updateMerchandiseItem(id,inventory,handleUpdate);
});
else {
return 'No item found with that ID';
}
}
}

Component Anatomy
<apex:page StandardController=“Contact” extension=“duplicateUtilty” action=“checkPhone”>

<apex:form>
þ Custom Controllers
<apex:outputField var=“{!Contact.FirstName}” >
<apex:outputField var=“{!Contact.LastName}” />
þ Custom components
<apex:inputField var=“{!Contact.Phone}” />
<apex:commandButton value=“Update” action=“{!quicksave}” />
þ Page Templates
<apex:form>

</apex>

Common Use Cases

Email Templates Embed in Page Layouts Generate PDFs

Mobile Interfaces Page Overrides

Chatter Components

chatter:follow
chatter:newsfeed
chatter:feed
chatter:followers
chatter:feedAndFollowers

OAuth
Industry standard method of user authentication

OAuth2 Flow

Sends App Credentials

User logs in,
Token sent to callback

Remote Salesforce
Application Confirms token Platform
Send access token

Maintain session with
refresh token

REST API
API leveraging industry standard HTTP

REST API

1. Authenticate

login.salesforce.com

Mobile 2. Access API Salesforce
Application /services/data/query? Platform
SELECT ID FROM ACCOUNT

3. Get JSON or XML
{“sObject”: “Account”,
“id” : “oax02fdr756aFdad”}

SOAP API
XML messaging and WSDL based API

SOAP API

1. Authenticate

login.salesforce.com

Java Web 2. Access API
Salesforce
Server
<QUERY><SOQL> Platform
SELECT Id from Account
</SOQL></QUERY>

3. Get XML
<RECORDS>
<RECORD type=“Account”>
<id>oax02fdr756aFdad</id>
</RECORD>
</RECORDS>

Bulk API
Asynchronous API for handling large datasets

BULK API

1. Pull Recent Records
Legacy
TITLE: AppCo Database
STREET: 1 Market Street
REF:0001
ETL
Tool
2. Push Updates
Salesforce
NAME: AppCo
MailingStreet: 1 Market Street
Platform
ExternalID:0001

Streaming API
Bayeux implementation for real-time delivery of data

STREAMING API

1. Handshake

Java 2. Subscribe to Topic
Salesforce
Web Server
Platform

3. Get Updates

Comparison of Force.com APIs
Apex REST Apex SOAP REST API SOAP API Bulk API Streaming API

Protocol REST SOAP/WSDL REST SOAP/ WSDL REST CometD

Data Format JSON/XML XML JSON/XML XML CSV/XML JSON

Client libraries/ HTTP client SOAP/WSDL HTTP client SOAP/WSDL HTTP client CometD
tools (lightweight) library (lightweight) library (lightweight) JQuery

Data Volume Medium Medium Medium Large Very Large Small-Large

Sync/Async Sync Sync Sync Sync Async Stream

Fundamentals for the Enterprise

Mobile Social Identity Data Marketplace

Mobile SDK
iOS and Android SDK for developing with Force.com

Mobile SDK: Accelerate App Development
Tools for building native, hybrid, and HTML5 apps on iOS and Android

OAuth2
Secure authentication and refresh token
management

API Wrappers
Interact with Salesforce REST APIs with
popular mobile platform languages

App Container
Embed HTML5 apps inside a container to
access powerful native device functionality

Secure Offline Storage
Store business data on a device with enterprise-
class encryption

Push Notifications
Dispatch real-time alerts directly to mobile
devices

Polyglot Framework
PaaS allowing for the deployment of multiple languages

Github Repo Heroku

Pull / Push Push Deployments
Development Changes Monitor Application
Local Repo

$ git push heroku master
Counting objects: 67, done.
Delta compression using up to 4 threads.
Compressing objects: 100% (53/53), done.
Writing objects: 100% (67/67), 26.33 KiB, done.
Total 67 (delta 5), reused 0 (delta 0)

AppExchange
Application Market for the Salesforce Platform

http://appexchange.com

1,700+ Apps 20k+ Reviews 1.4m+ Installs

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The Wrap Up
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@forcedotcom
@cloudysan
@pbhogill

#forcedotcom

Join A
Double-click to enter text Developer User Group

http://bit.ly/fdc-dugs

LA DUG:
http://www.meetup.com/Los-Angeles-
Force-com-Developer-Group/

Leader: Nathan Pepper

Become A
Double-click to enter title Leader
Developer User Group
Email:
April Nassi
<anassi@salesforce.com>

http://developer.force.com

Beginner ELEVATE Hands-on Developer Workshop

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