Value Proposition canvas- Customer needs and pains
AIESEC Nigeria: Unleashing Your Potential
1. AIESEC Nigeria
Young talent | Diversity | Responsible leadership*
> Inspiring by creating
value.
unleashing your potential
2. AIESEC Nigeria
Young talent | Diversity | Responsible leadership*
Inspiring by creating value is distributed by
AIESEC Nigeria to companies in Nigeria.
It is edited at the AIESEC Nigeria national office
in Lagos.
Tel: +234-1-875-3827
Email: nigeria@aiesec.net
Web: www.aiesecnigeria.org
Copyright 2010 by AIESEC Nigeria
All right reserved. No part of this publication may
be reproduced.
Published by AIESEC Nigeria
17a, University Road,
Abule-Oja, Lagos
Nigeria
3. Content
Our President
About AIESEC
AIESEC Nigeria
Our products
International talent sourcing
National talent placement
CSR exposure
CSR project implementation
Employer branding
International employer branding
Workshop and training days
leadership development
Youth voice
Sales promotion campaigns
International market insights
National partnership
More about us
Our international network
Our global partners
Testimonials
Contact
unleashing your potential
4. Our president “ Throughout history, AIESEC’s impact model has been in constant
evolution in order to satisfy the needs of our stakeholders:
governments, companies, non-corporate organizations, members, social
Environment. Today we understand that the world is becoming more
competitive due to the emergence of worldwide production markets and
broader access to a range of foreign products for consumers and
companies. We understand that companies’ performance depends on
their ability to access to financing solutions. We understand that the world
is cooperating but still, every country is protecting their own interests. We
understand that the increase in cross-cultural contacts is an opportunity for
companies to increase their revenues but can be a real challenge if their
organizational cultures are not transited properly. We understand that the
world is well informed thanks to the growth of the telecommunication tools
and that companies can no longer make positioning mistakes. In the last 3
years, AIESEC Nigeria has increased significantly in all its performance
indicators such as number of talent sourced to organizations, number of
young leaders empowered , number and impact of our social projects, and
quality of our services to our stakeholders. This year, our strategic plan is
ambitious and achievable. We believe that one of the factors that will lead
us to success is to capitalize on our stakeholders by increasing the quality
of our services, and diversifying our product offering. We are constantly
investing in our processes and in our members to generate high level of
Abraham Iyiola efficiency in impact delivery. We believe according to Abraham
President of AIESEC Nigeria Lincoln: “The philosophy of the school room in one generation will be the
Steering team board member philosophy of government in the next.” The quality of young people and
commitment of organizations in this generation determines the quality of
of AIESEC International lives in the next generation.
”
unleashing your potential
5. About AIESEC
AIESEC is the world’s largest student-run youth organization. Present in 110 countries and
territories with offices in 1 600 cities in the world, AIESEC is a unique and continuously growing global
network of high potential graduates and students.
Our vision Our value
“Peace and Fulfillment of Humankind's Potential” Activating leadership
Demonstrating integrity
Living diversity
Our global results for 2009 Enjoying participation
> 4 000 organizations partners Striving for excellence
> 1 700 universities partners Acting sustainably
> 470 leadership conferences
> 62 years of experience
> 10 000 talents sourced to organizations
Our nature
> 400 social projects worldwide
International
> 50 000 members
Non-political
> 800 000 alumni
Independent
Non-discriminatory
unleashing your potential
6. AIESEC Nigeria
AIESEC in Nigeria engages:
> with hundreds of organizations to support their highly competitive international
talent acquisition and consistent global branding.
> with thousands of students and graduates to expose them with a new set of skills
and competencies such as entrepreneurial outlook, leadership, global mindset, social
responsibility, emotional intelligence, and proactive learning.
17 50 years of
cities experience
Our local offices
Abuja Ekiti Lagos
Abeokuta Ibadan Makurdi
Awka Ife Minna
Benin Ilorin Port Harcourt
Calabar Jos Zaria
Enugu Kano
In 2009, AIESEC Nigeria sourced 500 international talents to organizations, empowered 1 000 students and graduates through its global learning
environment, leadership program, and exchange program, connected its network of 50 000 alumni with opportunities, and Impacted the lives of 180 000
people through social projects .
unleashing your potential
7. Our products + international talent sourcing
Description: Use our international platform of students and
graduates from top-ranked universities to sustain your
international talent acquisition processes..
Job Online
Profiles available: description
determination
interview and
selection
Reception and
delivery
Quality
assessment
Students
Graduates
Graduates with leadership experience and international perspective
Origin
Academic background
Asia Europe America Africa
unleashing your potential
8. Our products + National Talent Placement
Description: Use our national membership of 1 000 students and
graduates to sustain your national talent acquisition processes.
University of origin:
University of Abuja, University of Agriculture Abeokuta, Nnamdi Azikwe University
Awka, University of Benin, University of Calabar, University of Nigeria Enugu, University of
Ado-Ekiti, University of Ibadan, Obafemi Awolowo University Ile-Ife, University of
Ilorin, University of Jos, Bayero University Kano, University of Lagos, Benue State
University Makurdi, Federal University of Technology Minna, University of Port
Harcourt, Ahmadu Bello University Zaria.
Academic background:
Law, Business, Management, Accounting, Finance, HR, Marketing, Economics, Engineerin
g, Social Sciences, Education, Applied Sciences, Humanities.
Profiles available:
Student
Graduate
Graduate with leadership experience Student Graduate Graduate +
Leadership
unleashing your potential
9. Our products + CSR exposure
Description: Sponsors one of our social projects to position your
company as CSR-oriented. Project’s Name Location in Topic Impact
Nigeria
ASK 17 cities HIV/AIDS High school students, community
(10 000 people)
Topic of our projects: YES 10 cities Entrepreneurship University students and
professionals (170 000 people)
HIV/AIDS SWITCH 7 cities Computer literacy High school students , community
(10 000 people)
Entrepreneurship BLACK Ife Culture and Leadership High school students, university
Computer literacy students, community (1 000 people)
CHAMPIONS XP Lagos HIV/AIDS, High school students , university
Culture and leadership environmental
concern, ethics and
students (400 people)
Tourism conducts,
entrepreneurship
Sustainability AFRITOUR Lagos, Jos Tourism High school students , university
students (1 800 people)
SUSTAINABILITY Lagos, Jos, Sustainability High school students (800 people)
Port
Harcourt, Ife
Special focus on our online platform that enables collaboration between Nigerian NGOs toward the achievements
of MDGs. www.aiesecnigeria.org/MDG_shift
unleashing your potential
10. Our products + CSR Project Implementation
Description: Outsource to AIESEC the execution and reporting
activities of your CSR projects.
Choose a CSR topic
Brainstorm with AIESEC
Project Brief presented to
you by AIESEC
Modifications and approval
AIESEC executes the
project under your brand
Reporting in term of impact
and media appearances
Our skills: Event and conference management, ability to articulate social projects across the country, coaching and training
on social issues, non-corporate sector knowledge, volunteering and staff management, international perspective.
unleashing your potential
11. Our products
Description: Expose your brand as a partner through our national
+ Employer Branding
channels during one year to be a first choice employer among
young Nigerian leaders.
Item Execution dates Principal target Major Vehicle Other Vehicles Major Post
Repercussion
> Online From September 20 000 young visitors per month interested in Online banner in Facebook, Flickr, Twitter, internal Online
2010 to September leadership, management, and world issues www.aiesecnigeria.org, opportunity to newsletter, blog, youtube Viralization
2011 participate in our blog
> Recruitment From September 15 000 students across 17 universities 15 000 Flyers distributed in 17 Brand ambassadors, online campaigns Word of mouth
promotions 2010 to September universities across the country
2011
> Recruitment From September 3 000 applicants, 700 new members, 300 17 assessment centers , 17 Local Brand ambassadors Media coverage
events 2010 to September opinion leaders, most of them students and training seminars across the country (Newspapers,
2011 recent graduates radio)
> National November 2010 300 delegates per conference most of them 1 guest speaker during opening Presence in the conference’s materials Media coverage
Conferences (3) April 2011 opinion leaders from Nigerian universities ceremony and external day, 1 banner in (emails, newsletter, notebook, T-shirts, (Newspapers)
August 2011 the conference room, partner launch pens)
> Alumni Not set 50 political and business leaders interested 1 guest speaker, 1 banner in the event Presence in the conference’s materials Word of mouth
Networking Event in networking together room (emails, newsletter, notebook, pens)
> 50th anniversary of May 2011 Government officials, senior executives from 1 guest speaker, 1 banner in the event Presence in the conference’s materials Media coverage
AIESEC Nigeria the corporate world, 100 Alumni, 300 young room (emails, newsletter, notebook, pens) (TV)
opinion leaders
> Annual Report September 2011 1 000 printed copies distributed to 1 complete page to advert None Product
2010/2011 companies, governments, NGOs, and Placement
opinion leaders
> Global village January 2011 70 Internationals and 100 national students Banner in the place of the event, 1 Presence in the event’s materials (emails, Media coverage
and graduates, government officials, special invitation to join the event newsletter) (TV)
community
unleashing your potential
12. Our products + International Employer Branding
Description: Expose your brand as a partner through our network
of international conferences to be a first choice employer among
international young leaders to sustain your international
activities.
> Worldwide focus: > TRIADE focus: > Next 11 focus:
110 countries Western Europe Bangladesh
North America Egypt
> Regional focus:
South Korea Indonesia
Asia
Japan Iran
Africa
Mexico
Europe > Asian tigers focus:
Nigeria
Middle East Hong Kong
Pakistan
America Singapore
The Philippines
> BRIC focus: South Korea
South Korea
Brazil Taiwan
Turkey
Russia
Vietnam
India
China
unleashing your potential
13. Our products + Workshops and Training Days
Description: Use our network of successful alumni and national
directors to train your employees on relevant skills and topics.
> Workshops: > Training days:
Leadership Train the trainer
Corporate entrepreneurship Personal goals setting
CSR Team building
Sustainability Cultural preparation seminar
Planning State of the world
Balanced Scorecard Organizational ethics
Project Management Skills development
Competency model
Innovation
Team work
Negotiation
Communication
Performance
unleashing your potential
14. Our products + Leadership Development
Description: Develop the leadership fiber of your top employees
using our international exchange program.
Details of the experience: Your selected employees will be sent to
Brazil, Russia, India, or China for 6 weeks to work for an NGO and then come back
empowered to your company with a broader perspective of the world to implement new
ideas.
Skills to be developed: international perspective, responsible leadership, challenge
management, stress management, cultural awareness, entrepreneurship, global issues
knowledge, project management. Opportunities per country
Issues
India China Russia Brazil
unleashing your potential
15. Our products + Youth Voice
Description: Gather insights from our national network of 1 000
opinion leaders in order to facilitate your decision marking
process.
Type of opinion: Survey, focus group, brand research, essay competition, video
competition, conference invitation.
2 options:
We administer the project on our membership.
Our members administer the project on a broader set of people.
Good case practice: During the last AIESEC international conference in India, 600 young leaders from 110 countries
established their opinions about CSR, corporate sustainability, and labor mobility. The event was hosted by the Indian School
of Business and the output was published by The Wall Street Journal.
unleashing your potential
16. Our products + Sales Promotion Campaign
Description: Use our national network of
students, graduates, international professionals, Nigerian
professionals, and alumni to execute your sale promotion
campaigns and product launches.
> Target 1 : Young students and
> Target 3: International young
recent graduates from Nigerian
professionals working in Nigeria.
universities.
> Target 4: Young Nigerians with
> Target 2: Opinion Leaders from
international professional
Nigerian Universities.
experience.
.
> Target 5: Alumni of AIESEC
Nigeria (current business and
political leaders).
Relevant sales promotion strategies in our network:
Samples, coupons, premiums, contests, refunds/rebates, bonus packs, price-off deals, loyalty
programs, event marketing.
unleashing your potential
17. Our products + International Market Insights
Description: Access to valuable information in order to
facilitate your decision taking process.
> Directory: market segmentations from several industries in 110 countries.
> Cultural brief: specific information about the culture in one or several
countries (attitudes, values, behaviors, and practices).
> Country analysis: in-depth information about one or several countries
(geography, demography, government, economy, communications, transportation, mi
litary, and trans-national issues).
> Market research: market trends by industry, by country, or by cluster.
> Physical insight meeting: first hand international information from
Nigerians who have lived abroad and/or from foreigners currently living in Nigeria.
unleashing your potential
18. Our products + National Partnership
Description: Be more, Be our national partner.
National partner: Our national partners are highly involved in
AIESEC activities throughout the year. They understand the value
of AIESEC. They source at least 8 international talents every year
using the AIESEC’s platform.
Benefits:
> Invitation to be a guest speaker during our conferences and seminars.
> Partner launch during our conferences and seminars.
> Opportunity to be in the Board of Advisor of AIESEC Nigeria.
> Participation in the blog of AIESEC Nigeria.
> Logo in the website of AIESEC Nigeria.
> 10% reductions on all our products.
unleashing your potential
19. More about us
> our international network
Africa
Europe Angola Asia
Armenia Algeria Afganistan
Azerbaijan Benin Australia
Austria America Botswana Bangladesh
Belgium Argentina Burkina Faso Cambodia
Bolivia Cameroon Middle East
Bosnia & Herzegovnia China
Bulgaria Brazil Cote D’Ivoire Hong Kong
Bahrain
Lithuania Canada Ethyopia Egypt
Croatia India
Gabon Jordan
Czech Republic Macedonia Chile Indonesia
Malta Colombia Ghana Oman
Denmark Japan
Norway Costa Rica Kenya Qatar
Estonia Kazakhstan
Poland Dominican Republic Liberia Iran
Finland Kyrgyzstan
Portugal Ecuador Mauritius Saudi Arabia
France Korea
Romania Guatemala Morocco Turkey
Germany Malaysia
Russia Mexico Mozambique UAE
Georgia Mongolia
Greece Serbia Panama Nigeria New Zealand
Hungary Slovakia Peru Rwanda Pakistan
Iceland Slovenia Puerto Rico Senegal The Philippines
Ireland Spain United States South Africa Singapore
Italy Sweden Uruguay Tanzania Sri Lanka
Latvia Switzerland Venezuela Togo Taiwan
The Netherlands Tunisia Tapei
Ukraine Uganda Thailand
United Kingdom Zimbabwe Vietnam
unleashing your potential
20. More about us
> our global partners
unleashing your potential
21. More about us
> testimonials
“PwC and AIESEC, with a common philosophy and view of the future, have worked together for many years. We advise
today’s global business leaders; you are developing those of the future. We both share our knowledge, and in so doing
multiply it. We both pursue cultural and professional diversity, achieving the blend of perspectives that leads to innovation.”
Jim Schiro
Former CEO PwC
“It is my view that AIESEC can be a key channel of communication for our efforts in increasing our profile to the student
market. Through educating students on Ericsson, its products, corporate philosophy and career opportunities we will
contribute to the long-term growth of the company.”
Lars A Stalberg
Senior Vice President, Ericsson
“Alcatel-Lucent’s partnership with AIESEC is a pipeline of young leadership talent. AIESEC interns are
motivated, engaged. They’ve got good problem solving skills, leadership skills, communication skills, and work very well in
teams.”
Houston Spencer
Vice President Solution and Marketing, Alcatel-Lucent Europe North
“AIESECers are proactive innovative young professionals that fit excellently with Electrolux’s innovative culture and add to
our diverse environment, bringing a fresh view to our business. Both organizations have compatible cultures; we
understand and contribute to each other’s needs, making the partnership a great success.”
Pia Hovland
Senior Vice President Human Ressources, Electrolux Major Appliances Europe.
unleashing your potential
22. Contact
Abraham Iyiola Jean Suhas Abayomi Ogundipe
President Vice-president external relations Vice-president operations
+234-703-328-0049 +234-803-687-1105 +234-802-611-8180
iyiola.abraham@aiesec.net jean.suhas@aiesec.net abayomi.ogundipe@aiesec.net
>> Register your company online: www.aiesecnigeria.org/corporate
International office: National office:
Teilingerstraat 126, 3032-AW Rotterdam 17a, University Road, Abule-Oja, Lagos
The Netherlands Nigeria
Tel: +31-10-44-34-383 Tel: +234-1-875-3827
Web: www.aiesec.org Web: www.aiesecnigeria.org
unleashing your potential