1. I wonder why it smells
like gas in here. If I light
a match, I’ll be able to
see the source.

3. Hmmm…That’s not
what I expected. Maybe
I should try a
flashlight…

4. Type in search terms
What am I expecting to see?
What DID I see?
Why DID I get that?
Adjust your search

5. Lather
Rinse
Repeat

6. Start with a broad
search, then narrow by
subject and/or keyword

7. Keyword: Words Subject: A MAIN TOPIC
Appear Somewhere in IN THE DOCUMENT
Document or Record

8. Start with a broad search, then
narrow by subject or keyword
Mattel (keyword) (12,478 hits)
Mattel inc.
(subject) (1,939 hits)
Mattel
(SU) AND (70 hits)
China

9. SUBJECT terms in EbscoHost
Listed under each article title

10. SUBJECT terms in EbscoHost
And Listed in Left Column

11. Make ONE
(okay, maybe two)
change at a time.

12. There are lots of
ways to narrow:
• Subject
• Scholarly (peer reviewed)Journals
• Date
• Books
• Magazines
• By Publication
(e.g., Time, Newsweek, Sports Illustrated)

17. Publications that may be likely to run
negative articles about big business:
Alive: Canada's Natural Health & Wellness Mother Earth News
Magazine Natural Health
Animals' Agenda New Internationalist
Atlantic Monthly New Republic
Canadian Dimension New Scientist
Christian Science Monitor New Statesman
Current Science New Vegetarian & Natural Health
Earth Island Journal Newsweek
Ecologist Nutrition Action Health Letter
Ends (Environmental Data Services) Pediatrics
Environmental Nutrition Shape
Exceptional Parent Sierra
Greenpeace Update Time
Harper's Magazine Time International (Canada Edition)
Journal of American Culture Tufts University Health & Nutrition Letter
Jama: Journal of The American Medical Vegetarian Times
Association World Watch
Lancet
Men's Health

18. Places to Find Basic Company Info (besides
company’s own website):

19. Places to Find Basic Company Info (besides
company’s own website):

20. Places to Find Basic Company Info (besides
company’s own website):
Search: [company name + company profile]
Or [company name + swot analysis]
SWOT= Strengths, Weaknesses, Opportunities,
Threats

22. Custom search engine:
Vaughan’s Alternative Press
Searches ONLY
Alternative Press sites
http://www.google.com/cse/home?cx=003858673
786651350075%3A6ihed2ykopo