Check out this webinar replay to learn how digital agencies can tap into a simpler, more powerful way to uncover, create and share social insights and wow their clients. In the webinar, we walked through Collaborative Reporting, a new social analytics software that enables you to isolate observations about a brand's social performance, assemble a narrative of observations about a campaign, competitors or a brand program, and share the insights and reports with your team and clients. http://social.dachisgroup.com/webinar-ate-your-agency

1. WEBINAR
Social Analytics - The Offering
That Ate Your Agency
Thu Jan 10, 2013
® 2012 Dachis Group. Confidential and Proprietary
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2. Speakers
Brian Kotlyar works with brian.kotlyar@dachisgroup.com
global brands on social
business strategy and runs the @bkotlyar
Dachis Group blog.
Michael Jones is VP michael.jones@dachisgroup.com
Technology, frequent speaker,
and manages our data @mjfreshyfresh
partnerships with Twitter,
Facebook, LinkedIn and other
social platforms.
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3. Social Analytics: The Offering
That Ate Your Agency
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4. Agencies have a problem
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5. “Death by Spreadsheet”
©2012 DACHIS GROUP 5

6. It’s hard to deliver a quality product
The typical large enterprise now has dozens of social accounts across
a minimum of 3 to 4 social platforms and a variety of global territories.
Significant variations
among analytics
dashboards
No consistency of metrics
across social platforms
Constant change in
features, export
capabilities, data
calculation
® 2012 Dachis Group. Confidential and Proprietary 6

7. Competition is fierce
There are 125 pages of results for the word “analytics” on Invest in
Social’s Directory
1200+ Agencies 3000+ Open Positions
Anyone can hang up a
shingle
Hiring a team of experts
is extremely difficult
You are competing with
vendors, agencies and
brands for talent
® 2012 Dachis Group. Confidential and Proprietary 7

8. Clients are more demanding
The days of a hockey stick graph of ‘likes’ and ‘followers’ are long
gone
Data must help optimize
tactics to create earned
media
Analytics must be
integrated and multi-
platform
Reports must arrive more
quickly
® 2012 Dachis Group. Confidential and Proprietary 8

9. What can you do?
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10. Use a smaller team to
deliver better metrics much
more quickly.
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11. Smaller team
Our solutions were built with collaboration in mind so that your existing
team can deliver reports much more efficiently.
Use a standard toolkit
and set of metrics for any
client
Anyone can create an
insight, contribute to a
report or comment on a
report
Collaboration occurs
within the tool
® 2012 Dachis Group. Confidential and Proprietary 11

12. Better metrics
Every piece of data from the entire Dachis Group analytics platform is
available for collaborative analysis.
35,000 brands and more
than 100,000,000 social
accounts
Real-time data on social
activity
Advanced analytics that
go beyond likes/follows
® 2012 Dachis Group. Confidential and Proprietary 12

13. Much more quickly
Invite a client to view the report digitally or export any chart to
PowerPoint with a single click.
Professionally designed
reports
Full dynamic data
available from any slide
Export to PowerPoint
instantly
® 2012 Dachis Group. Confidential and Proprietary 13

14. DEMO
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15. Introducing Collaborative Reporting
A New Way to Uncover and Share Ideas Across Your Brand Team
Collaborative Reporting
marries big data and shared
insight enabling brand
marketers and digital
agencies to create beautiful,
simple and clear views of
social marketing
performance.
1 Uncover Insights
2 Create a Narrative
3 Share with your team
©2012 DACHIS GROUP 15

16. 1) Uncover an Observation
Clip any data point for analysis, bringing along all of
its rich context.
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1 Select an observation,
such as a trendline of
your brand’s
conversation strength vs
competitors, or a tweet
from a brand advocate.
2 Add your notes. What
was interesting or 2
unusual about the data?
3 Add your observation to
an existing Narrative or
create a new one. 3
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17. 2) Assemble a Narrative
Create a shared narrative by instantly assembling
observations into an interactive microsite.
1 Each thumbnail reveals
the observation’s
content.
2 Notes and with the
ride along
annotations
Observation
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18. 3) Share with Your Team
Invite others to review or contribute.
1 Invite anyone on your
team to collaborate and
add their comments.
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2 Download the insights
as native PowerPoint 2
slides, giving you
immediate access to
“boss ready” reports.
©2012 DACHIS GROUP 18

19. Summary
1 Stop re-inventing the wheel
2 Use a smaller team
3 Deliver a better product
Better client retention
New revenue streams
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20. Q&A
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21. Learn More
Sign up for a 1:1 Tour Stay in touch
http://social.dachisgroup.com/tour-collaborative-reporting
brian.kotlyar@dachisgroup.com
@bkotlyar
http://dachisgroup.com
http://socialbusinessindex.com
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