Social Business by Design excerpt - Social Business Journal Issue 1
1. 32 THE SOCIAL BUSINESS JOURNAL ISSUE 01 Q2 2012 33
3
In
SOCIAL ENTERPRIsE Traditional businesses
I businesses
Next-generation business: 4
1
Open, social, self-service
What does Social Business
consist of ?
You can pre-order
Social Business
by Design here:
dach.is/sbdbook.
2
2. 34 THE SOCIAL BUSINESS JOURNAL ISSUE 01 Q2 2012 35
8.
The value drivers business transactions to relation-
of social businesses ships.
1. Strategic control over peer-
produced community data drives
10.
market dominance.
exception to change as the norm.
6. This paints a high-level picture
4.
niches achieves the highest eco-
nomic scale. way over the next decade or so.
2. Peer production as the most
value creation.
11.
9.
ones emerging.
Cluetrain Manifesto
5. Cloud and ecosystem-based 5
open supply chains as the basis 7. New resource constraints.
Footnotes
Social power structures as 1 Jarvis, J.
governing. 2 Gunn. A.
I
Hutchinson, A.
von Ahn, L.
Levine R, Locke C., Searls D., & Weinberger D. The Cluetrain Manifesto.
3. THE
Letter from Jeff Dachis 4
THE SOCIAL BUSINESS JOURNAL
US CELLULAR's SHERRI MAXSON 8 The previous article was excerpted from
issue 01 of The Social Business Journal,
EVERYTHING IS A SERVICE 14 published by Dachis Group.
SOCIAL BUSINESS BY DESIGN 30
SOCIAL
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by measuring and managing your social engagement
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Social Business Journal is a free quarterly publication
by Dachis Group. No part of this publication can be
BUSINESS
reproduced, stored in a retrieval system or transmitted
in any form or by any means (electronic, photocopy,
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Act, without permission of the publisher. Requests
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