Peter Fasano's presentation on Sept 29th, 2010 on Social Architecture and Activating Your Hive: Preparing for Distributed Social Media Participation.

1. Preparing for Distributed Social Media Participation September 29, 2010

2. Agenda Overview of your Social Architecture Defining your managed social outlets Distributed workforce participation Professional participation in Social Media Identity planning Integrated communications planning Meeting the messaging and media needs of your markets and business partners

3. Social Architecture: Overview

4. Social Media Communications and Marketing has focused on campaigns reaching the influencers ... What does it take to move beyond campaigns to an integrated social business approach? Photo Credit: Old Spice by Procter & Gamble

7. Social Architecture Ecosystem 6 Earned Media Socially Calibrated com Other Social Leased Social Mobile Widgets Search Reviews Location Integrated Digital Media

8. Distributed workforce participation Professional participation in Social Media + Identity planning

10. Are your contributors people or avatars?

11. What are your standards?

12. How do you curate or inventory your brand participants?

16. Social Architecture in practice Integrated communications Meeting the messaging and media needs of your markets and business partners Meeting the messaging and media needs of your markets and business partners Meeting the messaging and media needs of your markets and business partners

22. Q & A

23. Thank you! Peter Fasano [email_address] @pfasano +1 512 275 7825