Date: 8:30am, Saturday, December 7, 2013 Conference: Health 2.0 Latin America 2013 Speaker: Manuel Heuer, COO dacadoo Subject: STARTUP DEMOS “Health 2.0″: How to do it? Location: São Paulo, Brasil URL: http://www.health2con.com

1. Health 2.0 Latin America
dacadoo - Manuel Heuer - COO
São Paulo, December 6th, 2013

2. Inactivity is a global concern and kills more
than smoking – The Lancet, 2012
How do we engage him and
improve his lifestyle?
• «All You Can Eat» culture is over!
• «Health optimism» is the new mindset for the future!
• People will need to maintain/improve own health as «private wealth».
dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 2

3. Who is and lives healthier?
Person A
Person B
Personal data:
• Male
• 50y
• 90kg
• 1.75m
Activities:
• Jogging (2x/week)
• Swimming (1x/week)
Personal data:
• Female
• 26y
• 57kg
• 1.70m
Activities:
• Jogging (1x/week)
• Walking (5x/week)
dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 3

4. dacadoo health score in real-time
dacadoo Health Score in real-time
• Number from 1 (low) to 1,000 (high)
• Indicator of health and fitness status in real-time
• Not a diagnostic tool but a lifestyle product
• Based on > 80 million people-years of clinical data
dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 4

5. Why is this interesting?
Individuals
Corporations
dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 5
Regions/Countries

6. Make it fun and engaging
dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 6

7. Make it relevant for each individual user –
feedback loop to increase engagement
User profiling/clustering
of lifestyles
Personal
Goals
Achievements
dacadoo
Feedback
Loop
dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 7

8. Make it connectable to biosensor devices to be
user convenient (device agnostic)
•
Step counters
•
Weighing scales
•
Heart rate bands
•
Fitness tracking devices
•
Blood pressure monitors
•
Glucose monitors
dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 8

9. Result: comprehensive engagement platform
– the dacadoo health score platform

5 languages (English, German,
French, Czech + Russian)



Groups
Goals

Tracking

Notifications

Feedback loop

dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 9
Challenges

Analytics and Reports
Social

Feedback Loop
Personalized

Branded Apps
Contextual

Branded website
Health Score
Incentives

Linked to care

10. Go-to-market: B2B2C
• Key focus industries & segments:
•
•
•
•
•
•
Insurers
Corporate health
Fitness/wellness providers
Mobile operators
Media organizations
Governments
• Key enabling capabilities:
•
•
•
•
•
Holistic view of health (balance sheet)
Engagement (gamification, grouping, etc.)
Connectivity (device agnostic)
Security/privacy (IT security architecture)
White labeling (customer branding)
dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 10

11. The company in a nutshell
Founded in 2010, today 35 FTEs across the
organization
World headquarters in Zurich/SWI, US subsidiary in
San Francisco/USA
Experienced team in both executive board and
management team
Clinical and technical advisory board with leading
academic talent of four globally respected professors
Software development on shore in Zurich,
Switzerland, and near shore in Kiev, Ukraine.
Winner of several awards:
dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 11